Tracy Allen Email & Phone Number

San Francisco, CA, US

New York, NY, US

Seattle, WA, US

Lead go-to-market strategy to drive adoption of the Alexa Built-In products and services into third party (3P) devices. Execute product and partner marketing campaigns to maximize product adoption and increase customer engagement with Alexa.

Bellevue, WA, US

• Led the Americas Product Marketing team for Enterprise, Mid-market, and Public Sector segments driving portfolio management and go-to-market strategy for travel, expense, and invoice cloud solutions.
• REVENUE GROWTH – Accelerated revenue, driving multi-million-dollars in incremental annual growth by developing market-specific offers and sales promotions.
• PRODUCT LAUNCH – Owned New Product Release process from market positioning, sales enablement, and campaigns.
• CROSS-FUNCTIONAL TEAM LEADERSHIP – Partnered with product management and business development to launch eight new products, including joint ventures with ecosystem partners, driving multi-million-dollars in new.
• VALUE PROPOSITION – Optimized positioning and messaging framework for segments, verticals, and target personas to address market dynamics and pandemic headwinds within the travel industry.

Bellevue, WA, US

• Drove strategic decisions, directed worldwide planning, and oversaw multi-million-dollar budget across the entire global marketing.
• STRATEGY & MARKETING OPERATIONS – Managed global marketing planning process, budgeting, reporting and communications cadence to create alignment with SAP operations and planning.
• DATA ANALYTICS – Forecasted, measured, analyzed, and reported on the impact of marketing performance driving brand awareness, demand creation on sales pipeline, revenue, and employee engagement.
• GEOGRAPHIC EXPANSION – Partnered with in-country marketers to develop go-to-market strategies for Greater China to drive omni-channel demand, pipeline creation, and optimization of pipeline conversion rates.

Deerfield, Illinois, US

• Led business development activities for $5.9B international business with presence in 100+ countries. Evaluated portfolio viability and crafted strategy to accelerate growth.
• LONG RANGE PLANNING – Outlined long-range plan to accelerate revenue growth attributing to multi-million-dollars in incremental revenue.
• BUSINESS DEVELOPMENT – Evaluated 50+ partner opportunities prior to launching 21 local initiatives. Programs included: “In-China, For China” campaign, expanding products and services offered across Latin America and.

Deerfield, Illinois, US

• Spearheaded global expansion for $600M business, executed revenue growth, and drove margin enhancement for the entire portfolio across North America, Europe, and Asia Pacific.
• P&L MANAGEMENT – Directed team charged with portfolio management and brand positioning to drive business strategy yielding YOY growth. Exceeded sales expectations by $34M ahead of plan.
• GTM STRATEGY – Led global expansion strategy and business development initiatives (1 acquisition, government and university partnerships, multi-million-dollar capital investment to expand operational capacity, and 2.
• INNOVATION PIPELINE – Managed R&D innovation roadmap for the business, secured multi-million-dollars budget, and oversaw the execution of 15 prioritized innovation projects to generate 5-year NPV of 5X.
• PRICING & PACKAGING – Developed business models and pricing strategies tailored to local market dynamics across multiple regions.

Deerfield, Illinois, US

• Headed strategic planning and managed execution of the integration for the $4 billion Baxter Gambro Renal acquisition.
• Paved direction for Integration Management Office’s operational success across 23 global and 4 regional teams to achieve value capture targets
• Established clear integration operating governance, issue escalation processes, decision making, and reporting mechanisms
• Mobilized and engaged global teams to establish seamless acquisition process to close transaction and drive integration activities without business disruption

Deerfield, Illinois, US

Championed and executed company-wide programs to drive cultural transformation by strategic alignment and process re-engineering.

Deerfield, Illinois, US

Directed analyst team to support US sales with contract execution, pricing, and analysis. Led process optimization which mitigated pricing leakage and reduced payment processing time by 33%.

Boston, MA, US

Steered product development, launched go-to-market campaign, and served as strategy consultant within the US (GE Performance Solutions) and within West Africa (GE Healthyimagination).

Boston, MA, US

Chosen as 1 of 7 GE employees to participate in $20 million philanthropic initiative, GE Healthymagination, improving healthcare in West Africa. Catalyst for deployment of best practices to maximize patient throughput, strengthen equipment utilization, and conducted training to ensure sustainability.

Boston, MA, US

Led team to develop productivity strategy to drive reductions in operating costs and expand production capacity. Developed, coordinated, and facilitated Lean Training Program for 200 employees.

Boston, MA, US

Master Of Business Administration (Mba)

Bachelor Of Science (B.S.), Industrial Engineering