As founder of our education business P&L, I oversaw Sales and Marketing and strategically guided a cross-functional team to elevate third party digital marketing agencies, enabling them to penetrate the $10 trillion mid-market sector. Through collaborative Lean Customer Development interviews (Voice of the Customer Research) with agency owners, we uncovered critical insights that informed our strategic shift from a self-service sales funnel to a personalized 1:1 sales process. By assembling a high-performing sales team and onboarding expert coaches, we ensured our ability to support and scale to over 100 agencies with tailored solutions.Our focus on understanding and addressing the unique challenges faced by our clients allowed us to tailor offerings that delivered immense value. This approach not only doubled our revenue but also built lasting partnerships and empowered clients to achieve unprecedented growth. My leadership philosophy centered on fostering sustainable growth by creating a network of empowered, high-standard agencies, driving impactful results and leaving a lasting legacy in the industry.

As Head of Marketing & Operations for Apex Growth, a pioneering tech-first growth marketing agency, I focused on three key areas to transform our agency and drive substantial growth. Apex empowers brands with the tools and frameworks used by global growth titans. Our proven growth strategies support every stage, from PE portfolio companies to high-growth startups to Fortune 1000 companies like Lyft, Disney, 23andMe, Amazon, and TransUnion. We help enterprises overcome bureaucratic systems, chaos, and overwhelmed internal teams, while assisting high-growth startups in maintaining momentum, building robust systems, and optimizing spending strategies.First, I led a comprehensive rebranding initiative to establish our agency as a legitimate and competitive force in the market. This involved a complete overhaul of our brand, including redoing our website, marketing funnel, company name, and value proposition. We differentiated ourselves by excelling in areas such as creative strategy and media buying, setting us apart from other agencies.My second focus was on recruitment. I was instrumental in identifying and building out a streamlined recruitment team and process that significantly reduced our time-to-hire by 81%. We achieved this by establishing a robust candidate funnel that processed thousands of applications and proactively sourced tens of thousands of candidates on LinkedIn. Our recruitment results outperformed industry standards, allowing us to rapidly build a high-performing team.Lastly, I concentrated on operational excellence. My team rolled out initiatives that improved profitability through the development of SOPs, detailed documentation, and enhanced onboarding and training programs with the help of AI. These efforts reduced the learning curve and increased ramp-up time by 2X, ensuring that our operations were not only efficient but also scalable.

Alpha.io developed enterprise internal tools, enabling companies to transition from spreadsheets and outdated internal processes to elegant, responsive enterprise-level applications. It provides easy-to-maintain and user-friendly solutions across various industries, including Mobile Gaming, Marketplaces, and e-Commerce. Specialties include creating tools for Growth Marketing, Creative Management, and Live Operations management, empowering businesses to streamline processes and drive success.

Built and launched a recruiting SaaS platform designed to revolutionize talent acquisition by enabling candidates to showcase their skills through on-demand voice recordings—offering hiring managers a more holistic view beyond resumes and job titles. Led a cross-functional team of engineers, UX designers, and advisors from top companies like Google, T-Mobile, and OfferUp. Collaborated with co-founders including senior leaders from Marcus Limonis and Dell. Despite ultimately shutting down the business due to scalability challenges, the venture provided invaluable lessons in leadership, product development, and AI-driven recruiting strategies. Proud to have achieved industry-leading benchmarks in the talent acquisition space and remain passionate about leveraging technology to address gaps in hiring and interview prep, continuing to challenge the status quo in HR tech.

Spearheaded the global launch of the bestselling Kindle Paperwhite (11th generation, 2021), Kindle Paperwhite Signature Edition, and Kindle Paperwhite Kids. Oversaw positioning, product marketing, content marketing, brand strategy, and go-to-market strategy, driving portfolio growth and profitability across online and offline channels (e.g., Target, Kohl's, Best Buy) in 170 countries. Led overall growth, performance marketing, and demand generation initiatives. Founded Amazon's official "Acquisition Forum," an internal knowledge-sharing community for Amazonian performance marketers, customer acquisition, paid media, and GTM leads. United 130+ customer acquisition marketers across 40+ Amazon businesses, fostering collaboration and sharing of strategies to overcome unique performance marketing challenges within the Amazon ecosystem (e.g. agency selection, attribution, infosec, financial approvals, work order negotiation, etc).

Directed go-big initiatives and grew global engagement and monetization across Fire TV's most valued OTT entertainment partners (ESPN, Disney+, Netflix, etc.). Showcased and co-marketed premier content across Amazon's portfolio of devices. Managed a confidential project for Fire TV advertising, collaborating with senior leadership, product, marketing, and engineering teams. Incubated and developed new monetization products while leading a cross-functional effort involving Amazon Advertising, top streaming media partners, and the world's biggest CPG brands. Drove significant growth and enhanced the user experience for Fire TV customers through innovative approaches and strategic partnerships.

Founded and led a cross-functional team of marketers, sales professionals, business development experts, production staff, and program managers for Streaming IRL (in Real Life). Collaborated closely with C-Level executives at Twitch and senior leadership at Amazon Devices, Amazon Advertising, Prime Gaming, and Amazon Studios to ensure the initiative's success. Spearheaded the launch of an entertainment sponsorship business spanning 70 account executives, developing a strategic framework to drive revenue growth despite resource and budget constraints. Oversaw the creation of Streaming IRL (SIRL), an innovative Prime Video docuseries from Amazon that dives into the lives of influential gaming personalities, drawing inspiration from renowned shows like VH1's "Behind the Music" and ESPN's "30 for 30".

Directed the marketing strategy, audience development, channel marketing, and partner marketing programs for the Amazon Appstore, assuming full responsibility for the overall growth strategy across the P&L. Pioneered multiple co-marketing initiatives with AAA game developers, including Supercell, Tencent, Blizzard, King, and EA, resulting in increased revenue growth, customer retention, and engagement among Amazon's thriving gaming community. Coordinated relationships and negotiated complex agreements with senior executives at global companies and iconic brands such as Twitch, Fandango, and TikTok, forging partnerships that led to the creation of innovative reality TV shows for gamers and high-profile holiday campaigns like Digital Day.

Oversaw the user acquisition team for the Amazon Appstore and the Amazon Underground program, taking full ownership of the end-to-end channel strategy and lifecycle marketing for the mobile app and games business. Formulated and executed a comprehensive approach encompassing paid social, paid search, SEO, display, TV advertising, streaming media (Spotify, Pandora, iHeartRadio), content marketing, and mobile ad networks.

Led the global execution of technology evangelism programs for mobile app, game, and enterprise developers, driving early-stage adoption and usage of cutting-edge technologies such as Azure, O365, HoloLens, Surface Hub, Cortana, and Visual Studio. Leveraged worldwide field, Microsoft-owned online & offline engines, third-party communities, and key influential and industry partners to maximize the impact of these programs. United cross-functional teams and senior leadership to align evangelism efforts with overall business objectives and ensure the success of new technology launches.

Directed mobile marketing strategies, App Store Optimization (ASO), monetization, and retention strategies for second-party game titles on iOS, Amazon, and GooglePlay, including Saber's Edge, Tales from Deep Space, Til Morning's Light, Tofu Fury, Lost Within, and additional titles in development. Achieved remarkable success, with four mobile games earning "Editor's Choice" on the Apple App Store and three being named "Best Game of the Month". Conducted app icon A/B tests that improved Click-Through Rate (CTR) performance by up to 44.5% and reduced cost-per-click by 27.3% on four Amazon Game Studios titles. Orchestrated the go-to-market strategy for Amazon's largest Free-to-Play (F2P) mobile game title, Saber's Edge, encompassing user acquisition, retention, monetization, and app store optimization (ASO) strategies.

Demonstrated expertise in developing and executing acquisition strategies to influence mobile app developers to build applications for the Amazon Appstore, directly contributing to the appstore's consecutive year-over-year growth through the creation of worldwide campaigns. Recognized with Amazon's prestigious "Just do it" Award, given to only 272 employees in the company's 20-year history by Jeff Bezos and the Amazon SLT, for building a digital marketing e-learning platform that was subsequently adopted by five other marketing groups, including AWS. This award acknowledges employees who display a strong bias for action, innovation, and significant contributions to the company. Designed and scaled Amazon Appstore's worldwide digital advertising infrastructure from the ground up, delivering over 1 billion impressions per year through media buys, SEM, paid social (Facebook, Twitter, LinkedIn), contextual targeting, and retargeting. Spearheaded worldwide app developer demand generation for Amazon's largest device launches in history, including Amazon Fire phone, Fire TV, and Kindle Fire tablets across multiple countries (DE, FR, IT, ES, UK, JP, CN, AU, CA, US).

Founded and led an indie game publishing studio, overseeing product development and marketing for 58 Free-to-Play (F2P) mobile apps that generated over 4 million organic downloads on Apple, Google Play, and Amazon Appstores. Managed a 26-person team of developers, UX designers, 3D artists, illustrators, 3D/2D animators, and sound engineers. Reached Top 50 Free Games ranking in the iOS US App Store and appeared in 126 featured lists across 7 iOS categories in 95 countries. Executed strategies that increased user engagement by up to 36%, improved user retention from 7.88% to 99.96%, and extended average session length by 52%. Drove revenue growth by 44.2% in 2013 through data-driven decision-making and continuous optimization of monetization strategies.

Demonstrated expertise in generating leads through the implementation and management of SEO, Direct Response / PI TV, Video Marketing, Content Marketing, Affiliate Marketing, and Email marketing for an Inc. 5000, $70M a year life insurance company, the second-largest brokerage in the industry. Promoted by the CMO to lead the SEO program and content strategy for one of the top 50 most competitive SEO verticals and the #1 most expensive PPC keyword vertical online. Delivered an 86% increase in site-wide page views, a 38% boost in time on site, a 58% increase in organic traffic, and an approximate 11% gain in year-over-year SEO-generated revenues, despite Google's 2012 Penguin & Panda updates. Piloted a national TV campaign and end-to-end call center operations, resulting in a rise in lead build-out percentages from 43.2% to 79.6%, a reduction in abandon rate from 7% to 3%, and a 56.7% decrease in qualified lead accrual cost.

Managed the Partner Marketing program with CitiMortgage, Mint.com, Progressive, Esurance, and Lending Tree. Constructed marketing plans, budgets, forecasting, monthly reports, training initiatives, and performance milestones for the Business Development division, which generates millions of dollars every month. Launched a pay-per-call and CPA lead generation program with affiliate networks (Commission Junction & Linkshare). Achieved a 57.9% increase in impressions and a 16.8% increase in leads for CitiMortgage compared to the previous year by employing direct marketing best practices and proper split testing methodologies in January 2012. Developed new creative concepts that generated 274% more revenue than the long-standing control creative that had been running for over a year.

Ranked as a Top 1% Technical Recruiter within the tech, real estate, and food industries, serving clients such as Starbucks, Redfin, PACCAR, Zillow, F5, and others. Sourced, engaged, and pioneered innovative methods to identify and attract the world's best SDE and IT talent. Developed robust talent pipelines and crafted comprehensive hiring solutions to meet the unique needs of each business.

Led digital marketing campaigns for B2B and B2C clients, showcasing a proven ability to develop relationships and build trust with small to mid-sized businesses generating annual revenues between $500,000 and $2 million. Developed, managed, and trained an SEO/Social Media/Online Marketing team of up to 10 outsourced/virtual employees, resulting in over $261,000 in total overhead savings per year. Orchestrated an end-to-end product launch that secured a 5.6% sales conversion rate, 87% above the industry standard. Managed social media campaigns, successfully growing followers for various clients. Oversaw User Interface (UI) design strategy for B2B and B2C websites, encompassing logos, page layout, usability, and overall branding. Introduced Video Marketing and Taguchi Multivariate Split Testing principles, increasing product sales conversion rates by approximately 50%. Administered cost-effective video production, filming, directing, lighting, and editing of promotional video projects, impressing one of the top 10 largest insurance brokerage firms in the U.S. and the largest privately-held insurance brokerage firm worldwide. Built sales relationships with customers, persuading a high-profile client (featured on CNN and the Discovery Channel) to commit to an exclusive service contract worth over $16,000. Implemented and supervised Mobile Marketing campaigns for clients seeking to reach their prospects through SMS and voicemail. Regulated online budgets, bidding strategies, forecasted monthly goals, and ensured target ROI attainment for both PPC and CPA campaigns. Engineered sales strategies to counter client pricing objections in the face of aggressive competition from service providers in third-world countries.

Served as a project manager for a multi-billion dollar, national leader in real estate development. Hired and directed a network of over 100 contractors, consultants, and designers, handling scope/job description development, creating and sending RFPs, reviewing proposals, conducting interviews, and negotiating multi-million dollar contracts. Reported to the Director of Project Management, delivering $1.17 million in savings on the construction of a $22 million industrial warehouse facility while simultaneously achieving $421,000 in savings on a $16 million office building for AIG, performing the work previously required of two full-time employees and working up to 15-hour days for five months. Resolved challenging schedule delays and costly coordination errors, tracing problems to their sources, facilitating corrective measures, and maintaining cost savings valued at $132,000. Re-engineered the contract execution process and introduced a new system that reduced routine data entry time by 87.5%. Introduced free technology that transformed information transfer from a two-day process to "real-time," an idea subsequently suggested by a direct supervisor for adoption by the entire department. Proposed a new social collaboration technology idea that was later adopted by corporate headquarters and implemented throughout 20 national office locations. Managed due diligence, coordination, value engineering, and pre-construction planning on a $50 million luxury apartment development with condo-style amenities. Held accountable to stakeholders, city officials, regulatory agencies, and upper management.