As part of the WPP TeamHuawei global management team and growth business leader, responsible to spearhead the transformation of Huawei's brand & marketing strategy and operational excellency by connecting data, insights, experience together at the intersections of business, creativity and technologies for all of Huawei's corporate departments and business groups. In addition, lead and manage an integrated WPP_Huawei global team composed of various WPP OPCO including strategic advisory consultancy, GR/PR, brand & reputation, marketing & creative services et al at worldwide level by bringing the best talents, capabilities and skills together

Responsible to build, develop and manage Ogilvy Consulting Practice in China. - Ogilvy Consulting advise boardroom and c-suite clients on the toughest business & marketing challenges at the intersection of growth, brand, innovation and digital in disruptive economy. - Ogilvy Consulting's key services include digital business model design, brand & marketing strategy, customer experience & innovation, digital transformation.

• Responsible to transform & establish a full-service, digital-first marketing agency by integrating 300+ associates from three operational brands – Nurun for brand design & experience consultancy, WangFan for digital & social communication, BySoft for commerce performance. • Achieved +20% YoY growth and +5% margin improvement in the first year with focuses on consumer experience design & eCommerce for luxury clients as well as a strong drive in IP and influencer marketing to Chinese millennials in fashion & beauty categories. • Founded digital production unit – Prodigious – to expand & strengthen service offerings in dynamic content creation, digital solution development and marketing service operation.• Led Drugstore & The Next Tech innovation foundry to connect brands with marketing technology startups, incubate and foster the implementation of innovative ideas.• Key clients include beauty & fashion, travel & lifestyle, FMCG and internet companies.

• Transformed and turned around OgilvyOne Shanghai into hyper-growth mode (+30% YoY) with strong glocal culture. Won global DAVE award for best offices in 2016. Recognized as the top digital agency in China by Forrester in 2016.• Formulated the growth strategy an positioned OgilvyOne as an integrated consumer marketing services agency with integrated through-the-line communication services, integrated technology & data-enabled engagement solutions as well as content & media operations.• Championed consumer engagement consulting model to help brands to formulate a robust digital strategy for maximal consumer life-time value. • Led the development of Social CRM and brand commerce practices with significant achievements in building sCRM solutions and commerce consulting partnership with Alibaba & Tencent. • Managed 100+ team members comprised of cross-discipline specialists in marketing consultants, data & analytics, technical solutions, creative, production and account management.• Key clients include travel & hospitality, beauty, FMCG, fashion & retail, auto and 3C high-tech.

• Transformed Acxiom China from a database marketing provider to a leading data-centric and analytics-led consumer engagement marketing agency in China.• Managed a USD15 million portfolio with +25% YoY growth composed of leading global and domestic brands in e-Commerce, FMCG, retail, cosmetics, entertainment and luxury industries.• Managed a team of 100+ professionals composed of consultants, account managers, production and fulfillment house to deliver end-to-end services including consumer engagement strategy & plan, analysis & modeling, digital solution, and marketing services.• Established Acxiom China’s consumer marketing consulting and analytical practices through talent acquisition, product solution formulation and partnership strategy.• Sold the first data management platform (DMP) in Acxiom globally to Unilever China in the largest ever contract signed by Acxiom China to spearhead the Company’s digital transformation • Awarded “circle of excellence” within Acxiom in 2008 for outstanding performance (one of the only 10+ winners out of 7,000 associates across Acxiom Global)

Aspired to transform China's procurement, supply chain & logistics industry by elevating the power of digital technology & supply chain solutions ( vis-a-vis Ariba / i2 / Manhattan ). Led product & solution development and developed industry-leading iSCM suites for clients including Philips, Panasonic, Kraft, P&G, PG Logistics, Sinotran Logistics.

As a generalist, worked on a wide spectrum of projects from M&A, Fortune 500 company growth strategy, China Entry strategy, organization restructure and process re-engineering. Covered industry include logistics, auto, insurance and FMCG.

Specialized in turning BIG data into consumer & business insights products. Key clients include Information Resources (IRI) for retail data products, MorningStar for mutual fund rating products and Acxiom for household profiling products.