• Support design students in developing their prototypes through various methods such as 3D printing, mold-making, casting, foam modeling, wood fabrication and finishing• Assist prototype shop staff in operating CNC machines, laser cutters and 3D printers• Maintain the cleanliness, organization, and safety• Support prototype shop staff with setting up furniture and displays for ASU design-related events

• Led the development of accessories for the Momentum Jogging Stroller by collaborating with other industrial designers and design researchers to identify unmet user needs, pain points and consumer insights• Conducted user testing at a research facility with 3 different prototypes and rendered the final version, presenting the project to the entire company• Supported the development of a new bike project from brainstorming, concept sketching and form development to CAD designs, rendering and prototyping. Collaborated with prototype personnel to produce a full-scale CNC machined model that was showcased at the final intern presentation

• Taught students fundamental visual communication skills• Developed tutorial videos on digital sketching

• Developed a brand new watch concept from market research to Illustrator rendering and presented the final project to company executives for industry feedback• Assisted in designing a spherical watch tin box for a collaboration project with Star Wars• Designed visual concepts and developed presentation decks for a potential collaborative opportunity with an industry-leading footwear company

• Managed product development cycle from concept to launch of new gel pen project producing sales of $180K in the first 6 months, landing placement in major chain stores• Initiated partnership with an overseas company and coordinated with their production team for 6 months to develop a new packaging solution for Sakura’s anniversary products, meeting all business requirements and ultimately reducing packaging costs by 30%• Managed the development of 2 watercolor projects by coordinating with parent company and internal departments on packaging design, product specification, sales forecast, production and sales timeline, go-to-market plan that delivered $300K+ in sales in 12 months• Led trademark enforcement initiatives with law firm towards counterfeits, knockoffs and gray market products on Amazon and eBay removing over $100K worth of infringement content• Maintained and updated all product safety documents for all 13 brands to ensure all products are compliant to U.S. CPSC standards• Assisted in designing product packaging, sales collateral and trade show materials with Marketing• Improved innovation process by utilizing more industry data and consumer research in our ideageneration phase as well as increasing collaborative efforts in our sales forecast

• Resolved an average of 30 emails, 20 calls, and other inquiries on a daily basis• Executed time-sensitive inquiries cross functionally with return and finance departments such as generating customized orders (QuickBooks), negotiating sales, and requesting payments before the shipping cut-off time• Increased customer satisfaction and productivity by creating promotional marketing banners (Photoshop) and frequently proposing new ways to streamline the invoice generating process

• Exceeded the projected sales of the “Ruler Bracelet” by 20% by developing marketing strategies for the product launch: researching market competitors, defining marketing goals and product position, and setting up the release timeline.• Designed surveys for internship applicants and created manuals for website modification, online shipment, and social media postings to assist with onboarding interns• Scheduled and created daily posts for the company’s Instagram page

• Increased signup and app download rate by designing user flows on mobile and desktop platforms• Developed product positioning and messaging cater towards various distribution channels• Managed and drove the marketing team to achieve weekly objectives using project management tool • Managed company website and curated online contents using WordPress

• Brainstormed product launches and potential designs with company founder and other interns• Picked up basic Photoshop and DSLR techniques• Collaborated with other clothing brands and advertised products through social media