Alli Bourassa Email & Phone Number

Durham, North Carolina

Simpleview is a software, creative, and data insights company that partners with destinations and their agencies to engage stakeholders, attract visitors, and win bids for conventions and events. Destination Travel Network (DTN) is a division of Simpleview that provides digital marketing products to restaurants, lodging and attractions within partnering destinations to convert visitors into paying customers.- Lead and mentor four support team staff members to ensure operational tasks are executed successfully, including billing, customer support, creative content, and ad trafficking tasks- Track and analyze Key Performance Indicators for operational tasks and team responsibilities to increase efficiency- Have recruited, onboarded, and trained five support team members over the past three years- Created new tracking processes that increased team deliverable on-time rate from 75% in 2019 to 96% in 2021- Manage and prioritize multiple projects for operational improvements, advertising campaigns, and issue resolution through internal ticketing systems and spreadsheets- Collaborate with internal leadership team to optimize internal processes through continuous improvement initiatives that enhance customer satisfaction- Spearheaded rollout of Salesforce by integrating tracking systems to increase accountability and guide productivityI work remotely from Durham, NC

Tucson, Arizona

- Created and managed media kits for 150+ Destination Marketing Organizations - Created digital advertisements for paid advertisers and website transitions- Communicated with clients daily about new and existing digital campaigns - Collaborated within the team and with advertisers to identify opportunities for campaign improvement through A/B testing and general optimization- Developed processes and guidelines to ensure role consistency and accuracy - Designed digital advertisement templates for potential and existing clientsI started working remotely for DTN in June 2018

Charlottesville, Virginia

Custom Ink is the leader in custom apparel and accessories for groups, events, and special occasions.- Developed and enhanced the Digital Art team, while expanding the team from 6 to 16 team members- Mentored team members on quality of work and productivity by providing individualized feedback for success- Participated in leadership task forces supporting business initiatives, including employee professional development - Implemented strategic goals provided by corporate leadership- Interviewed candidates, made hiring decisions, and onboarded new team members during company growth- Developed team performance incentives during high volume periods- Managed budget for seasonal employee engagement initiatives- Planned teambuilding and social events for the department- Responsibilities from the Captain role remained after promotion

Charlottesville, Virginia

- Tracked and analyzed metrics to evaluate team achievements including productivity, accuracy, and job satisfaction survey results- Improved team performance by developing a new backend tool, peer coaching program, and new team guidelines - Coordinated team member schedules and assigned daily tasks- Led biweekly team meetings to ensure consistency in guideline knowledge- Set expectations with direct reports through review of individual productivity and accuracy performance metrics- Improved employee engagement using data from team members’ surveys and direct feedback- Completed payroll and approved timecards for direct reports

Charlottesville, Virginia

- Prepared a high volume of artwork for digital printing, exceeding role expectations for accuracy and productivity - Recreated customer-provided artwork, enhanced customer photos, and proofed designs for spelling, grammar, and other errors- Advanced to more complex and higher revenue order types within the role- Created training materials and led classroom training for new team members

Charlottesville, Virginia

Allsorts Promotional Products delivers innovative promotional ideas and programs that bring brands to life in bold new ways.- Recreated logos as vector artwork for placement on screenprinted, embroidered, and digitally printed promotional products- Interfaced with customers to prepare artwork for production- Designed new logos and artwork for companies as needed- Updated website content using HTML coding

Charlottesville, Virginia

Red Light Management is the largest independent music management company in the world.- Designed advertising materials, web graphics, and t-shirts for bands- Created advertisements for Starr Hill Brewing Company- Updated social media accounts and websites for bands

Bachelor Of Arts (Ba), Studio Art - New Media Concentration

H.S. Diploma

Mountaineer Rank