Alli Schimenti Email & Phone Number

Mountain View, CA, US

• Led comprehensive marketing strategies, collaborating with cross-functional teams to develop targeted marketing plans aligned with sales goals.
• Established a scalable go-to-market ABM framework for regional teams.
• Oversaw the growth of the field marketing department, identifying revenue opportunities within existing clients and new accounts. Industry emphasis on AEC, Health Care, Financial Services, Professional Services and.
• Implement team-wide execution standards and drive internal education.
• Manage annual field marketing budget, forecasts, and expenditures.
• Translate key performance metrics into actionable insights, driving campaign/events improvements and consumer-centric approaches.

Mountain View, CA, US

International, Global, OO

Responsible for creation and execution of demand generation programs including display advertising, content syndication, email marketing, trade shows, lead nurture programs, webinars and other online and offline strategies to support the North American ABM plan.

Dallas, TX, US

Responsible for working directly with sales RVPs to increase prospect pipeline via lead generating programs aligned with corporate sales goals. Accountable for 15% of all new opportunities opened each year. Also responsible for managing the partner alliance marketing calendar, planning between 40-50 live events and 10-15 webinars annually within an agreed.

Dallas, TX, US

Responsible for creating and maintaining dashboards, KPI tracking, lead scoring, and campaign performance measurement to demonstrate ROI on marketing activities to executive leadership. Also responsible for maintaining database integrity in Marketo (later Pardot) and Salesforce.Also responsible for assisting events team on logistics, onsite event.

Dallas, TX, US

Responsible for creation of supporting graphics in sales presentations, tradeshow exhibits, social media posts, infographics, web design and animated pieces for corporate use as well as the current brand theme and imagery.

Morris Plains, NJ, US

Responsible for creation of supporting graphics and flyers for realtors to use in the field. Also responsible for defining corporate brand identity via HTML signatures, esignature contracts, and HTML email templates for sales use.

Norman, Oklahoma, US

Delegated responsibilities to the other creatives. Oversaw large campaign initiatives with Fort Sill base, Habitat for Humanity, Pita Pit and others. Held workshops for other creative team members. Also redesigned the Lindsey+Asp website.

Helped create invites/save the dates, logos, web assistance and gave advice/general input on how to best reach their audience using different forms of media to advertise various events sponsored by City Rescue Mission.

Worked with Fort Sill Base in Lawton, OK on their new re-branding initiative. We took Air Defense Artillery and Field Artillery and housed them under one unifying "Fires" brand.

Worked with other creatives on the Nissan campaign for the National Student Advertising Competition sponsored by the AAF. We worked heavily on print and broadcast and developed an amazing commercial spot for Nissan which can be viewed here: http://www.youtube.com/watch?v=_-YT4_7QgPU