Personal & Executive Assistant to Sean & Lizzie Rad

COVID leave provided by lululemon for those living with high risk individuals, or high risk themselves.

I manage key performance indicators, and adjust the course, to ensure we are on track for fiscal periods, quarters and years. I, along with my community team, manage the brand and community strategy including budget planning, ambassadorship program, social impact, product testing and strategic spending for Boston's biggest and oldest store.Focus for 2020 was learning to navigate a mature and saturated market with innovative relationships, budget spending and training. Focus switched to virtual relationships during the pandemic, and I stepped in as Health & Safety lead in our Return to Operations process.

Focused on teaching the team how to be in relationship with key players and build their ambassador pipeline | Leveraged budget and hours to drive traffic to achieve our sales plan | Manage day-to-day, monthly, quarterly and annual business sales plans and budget for medium volume store | Directly manage four key leaders | Train and hire new employees each year throughout 13 stores in the Greater LA area | Integrate our brand voice + core values into everything that we do. Support Global Brand + Community team by executing gold-standard LA events in key moments, including:o LA Marathon – assisted in launching first-ever 3-day brand recovery space at PlatformLA Culver City with Dosisto New male guest acquisition - Through one six month project, and one immersive experienceo Los Angeles + Greater Los Angeles 2019 Ambassador Onboarding - planned and executed the onboard- ing of fifty new brand ambassadors | Organized venue, travel, food and beverage, content | Lead 25 employees day-of | Facilitated on lululemon’s nonprofit work through Here to Beo Champions – 1 of 20 employees chosen globally to unpack, reconstruct and elevate lululemon’s non-profitprogram Here To Be | Invited to a NYC training on the cornerstones of impact work, and diversity and inclusion | Coach LA Store Managers on non profit partnership | Act as the global point of contact for Southern California for Seane Corno Create, maintain and mange network of local West Hollywood key business partnerships and key people, including Health House, Barry’s Bootcamp, Soul Cycle

Opened lululemon Northeast’s third Local store concept | Community-focused, big impact through a small footprint in key cities throughout US | Hired and trained 11 employees | partnered with local non profit Sea Change Yoga, graphic designer Hugh McCormick Design to execute pre-open brand campaign | Multiple positive financial results

Focused on partnership with non-profit, Magical Moon Foundation, and trained team on community engagement in a mature and saturated market (10+ years).

Created and executed a strategy including securing permitting, to activate in the Greater Boston area for 19 days in and around the Boston Marathon | Doubled our city stores’ sales increase goal | Product tested 800 units of product on runners | lululemon “won the Boston Marathon” (Wealth Daily, 2017)

Worked with studio team to create and ensure exceptional rider experience, execute brand strategies, meet retail goals and build ridership. Welcomed high-profile riders with discretion, ease and fun.

Handled all requests, concerns and communication for Mary Mitchell O'Connor's constituency. I worked both out of our field office in Blackrock, and out of Parliament in Dublin. Later serving as the MInister of State for Higher Education, Mitchell O'Connor's focuses have always been women, children and education. I was honored to assist the office in upholding these values and communicate these values to the public.

Create graphics and write copy for all platforms; identify key moments and schedule social media calendar; assist founder in managing three brands, each with specific goals and audiences; as a founding employee, I supported studio acquisitions and executed local partnerships and activations