Allison Bayer Email & Phone Number

Minneapolis, Mn, Us

New York, Ny, Us

Alexandria, Virginia, Us

Alexandria, Virginia, Us

Client List: Tottenham Hotspur Football Club, Code & Theory, Blue Sheen LTD, Reynolds Porter Chamberlain LLP, Vinted LTD, Hire Assemble, The Digital Workplace Group, Koibird, Poet Studio, This is Stoked, The iirth Company, Perfect Cartel, The Estée Lauder Companies, adidas, Reply, Vodafone, Virgin Media, Axa+ Agile and Traditional Omni-Channel Project Management. + Oversee and drive development work across multiple platforms and development languages, with teams based in multiple countries. + Management and facilitate projects across various departments and teams such as: technical development, creative services, production, strategy, UX, photography, content production and quality assurance. + Management of Executive / Board Member Stakeholders. + Facilitation of Sprint Planning, Demos, QA and Retrospectives. + Budget and resource forecasting, estimate/quotation production, multi-million budget management. + Creation and oversight of Critical Paths and implementation planning - both for business and development teams. + Definition and implementation of workflow, processes, and reporting against various business KPIs. + Drafting Business Cases, RFI/RFP Responses, Pitch Documents, Statement of Works. + Product documentation and monthly reporting, including risk management, time management and technical specifications. + Briefing, management and oversight of 3rd party agencies and teams. + Tendering external agencies and resources, including oversight of procurement processes.

New York, Ny, Us

+ Drive product development through management of multiple stakeholders across business & IT. + Define business requirements for development, ensuring overcoming business silos & ensuring cross team facilitation. + Strategic creation of project timeline, including cross business buy-in & commitment. + Resource management of development teams, creative design teams, strategy, platform support & business owners. + Management of technology vendors, including budget and contract negotiations, ongoing support, customisations & aftercare. + Testing all development work following development, working with key stakeholders to establish testing scripts, including oversight of user testing groups. + Facilitation of project team meetings, including development planning and retrospectives. + Management of business stakeholders, up to senior VP level, ensuring clear communication of product KPIs and deliverables. + Leading business buy-in and product communication, ensuring that IT and Business work to the same roadmap & expectations. + Successful budget creation and oversight.+ Create & maintain project documentation, including but not limited to: decision logs, change logs, risk management and technical specifications.+ Established platform knowledge owner and expert, responsible for researching product capabilities and educating both business and technical teams. + Content strategy, including liaising with subject matter experts and drafting wireframes according to requirements. Educating business users on product enhancements and limitations, and ensuring best practices and use of technology. + Key decision maker in configuration changes and product requirements, established expert resource for IT requirements and business needs. + Lead Product Trainer for business users and Information Technology Team, creating training documentation and leading training workshops on product configurations and CMS management. Governance creation, education and implementation.

London, England, Gb

+ Establishment and oversight of support development for FT.com, including out of hours coverage and risk management. + Creation of workflow for support queries and bug ticketing systems. + Resource Planning and Management, including developer reviews and contract negotiations. + Meeting facilitation, both within IT and business. Including facilitation of Scrum Meetings, Sprint Planning, and Retrospectives. + Task estimation and prioritisation, including requirements definition, scope planning and identifying risk/product complications. + Product documentation, including establishing and documenting processes for ongoing governance. + Cross-discipline management, including design, UX, Development and Business. + Monitoring project process and report creation, including weekly and monthly as business required. + KPI definition and monitoring.

Herzogenaurach, Bavaria, De

+ Responsible for European dual-brand wholesale showrooms, including look and feel, strategic operations and digitalisation. + Key driver in implementation and change management, shaping the future of wholesale customer journey, both physically and digitally. + Owner of Showroom Brand Guidelines. Including strategy, creation, and adaption. Work with Sales, Brand and Visual Merchandising to ensure guidelines reflect correct brand stories and create key customer journeys. + Oversee sourcing for all European Showroom related components, including production and professional services. + Lead and define Roles & Responsibilities and Processes & Procedures for complex multi-organisational projects across both Global, Market and Local teams.+ Drive cost saving/efficiency in areas of ownership, and work to see efficiencies realised. + Work closely with Senior VPs to maintain project ROI and ensure KPIs are met, produce Risk Assessment Reports and Status Reports. Act as key point of contact for senior leadership. + Key Strategic Stakeholder and Product Owner in Global Digitalisation Project, including leading ‘One IT’ landscape with Global IT. + Responsible for defining and implementing a European digital wholesale catalogue solution including strategy, concept creation, budget, delivery, ongoing maintenance/support. + Oversee and feedback to Key Stakeholders regarding content readiness for whole sale Sell-In, both digital and print. + Define process and procedures for content handover, ensuring consistency of information across all deliverables, ensuring market level relevance and customer impact. Work to continuously improve process and quality.+ Drive project efficiencies and challenge customer impacts, ensuring projects answer business gaps and deliver best information and experience to customers. + Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role.

London, London, Gb

From strategy to implementation, I am at the centre of creating & maintaining a strong global retail merchandise presence. + Develop marketing strategy for merchandise division on product and holistic level for both online & in-store. Brief, manage & execute look and feel for on-going, seasonal & tactical retail marketing campaigns. + Maintain retail trading & promotional calendar, ensuring campaigns are prepared in timely matter & support to maximise sale opportunities at global & international level. + Work with the brand marketing, PR & Communication departments to ensure effective cross marketing of retail.+ Control & set annual marketing budget. + Oversee production of all creative campaigns; ensuring creative is adaptable to all deliverable needs & optimised for all channels. + Work with the ecommerce team to test promotions, creative look & feel, calls to actions, etc. ensuring all marketing decisions are based in analysis.+ Strategic development of UX & functionality improvements on ecommerce sites & apps.+ Strategic development & agency management of affiliate network to deliver cost effective off-site marketing, adjusting strategy & bringing on new affiliates as market changes. + Strategic development & agency management for PPC, SEO, Display Adverts & AdWords.+ Analyse data & make strategic adjustments to functionality, marketing, UX to improve conversions.+ Strategic development of social media channel for launches and promotions. + Determine in-store consumer journey & ensure in-store messaging has strong CTAs. + Source & manage external print & display agencies to ensure seamless & premium installs.+ Manage & oversee the production of DM & retail catalogues. + Work with partnerships to deliver major global campaigns that meets both brand requirements & goals across multiple product lines. + Work with licensing to ensure effective selling of product with external vendors.

London, Gb

London, England, Gb

Originally hired as Senior Account Manager, my role developed quickly to a dual role at Tottenham Hotspur Football Club as acting Senior Retail Marketing Manager. + Retail marketing strategy for integrated campaigns including digital, publications and POS. This includes analysing campaign data capture to adapt techniques & creative to ensure delivery of a successful campaign. + Technical project & account management including mobile applications, websites, online marketing, PPC & game seeding. + Display & POS audits, ensuring that messaging speaks directly to the consumer with ease & efficiency. This includes working with printing suppliers & visual merchandisers to analyse store layouts, develop new creative touch-points, delivering project from analysis to final completion. + Successful cross platform team management, including developers, account, artworkers, designers & ecommerce. Working to coordinate and motivate to ensure campaigns pass through agency seamlessly from brief to delivery. + Working with producers & art directors to ensure photography (lifestyle and fashion) is done to brief, on time and on budget. This includes interpreting client briefs, managing model viewings and set preparation, developing shot briefs & overseeing on-set. + Development of content & retail planning calendars. Working closely with client to create new content production procedures to ensure campaigns are planned effectively & within a manageable timeframe. In addition, developing new/efficient ways of developing assets to save client & company money. + Negotiating & maintaining relationships with contractors & suppliers.

London, Gb

Managing work streams from start to finish, from negotiating timelines and budgets with clients to managing creative and production teams. Initiating and educating clients on process, managing the delivery of projects on time and on budget, and improving department relationships within the agency. In addition, I have become well educated in serving shoppers, both in digital and print, across both Above the Line Comms and in-store Point of Sale. My skills and experience include the following:+ Assessing and improving creative processes, both internally and externally. This lead to a more positive working environment and better relationships between creative and account teams.+ Successful management of in-store comms for a major retailer, including integrated briefs with the Above the Line and Permanent POS agencies. This included the creation and implementation of integrated process and reviews.+ Maintaining trust in client relationships, both with marketing departments and in-house studios. + Successful management of multi-media campaigns, including digital, eCRM, print, POS, activations, video and photography.+ Coordinating all areas of production for campaigns, including photography, outsourcing of digital and print requirements, artworking for print and digital, and various other talent requirements. + Hiring and organising of all externally production requirements, such as photography, external talent, artworking and print houses. + Creating client quotes and estimates, including tracking changes and flagging budget issues with clients in a timely matter. + Maintaining fair and adequate resource scheduling and timing plans for the Creative Services department as a whole. + Organising new business pitches, including workflow and strategic input.+ Strategic and technical adviser, both on print and digital campaigns.+ Maintaining and checking creative standard, ensuring work goes to client on brief, on time, and at award-winning quality.

Austin, Tx, Us

As a Project Manager at Dachis Group, I was responsible for delivering responsive and well communicated services to clients, while ensuring projects stay on time and on budget. As the owner of the Support and Hosting Accounts, I have worked to develop new processes and mend client relationships to ensure renewal of annual contracts, one of the most grossing revenue streams for the company. My skills and experience include the following:+Successfully managed a number of challenging client relationships to insure repeat business and renewal of annual contracts.+ Creation and negotiation of Support Contracts, Hosting Contracts and New Work Contracts. + Maintaining a proactive response to support and maintenance related issues, while ensuring all projects are kept to budget and time restrictions. + Facilitating the definition of project scope, goals and deliverables through daily team meetings, as well as weekly client meetings, in an agile fashion. + Good technical understanding across wide array of coding languages, comfortable working with a wide array of technologies. + Preparing and presenting technical reports defining project progress, problems and solutions.+ Negotiating and maintaining relationships with contractors and suppliers. + Management of project resource allocation and project timelines.+ Creating and consulting on visual design materials for Facebook campaigns and client presentations.

London, London, Gb

Created and defined digital marketing strategy for respective clientele, including social media, websites and digital advertising. Created and analyzed Google analytic reports for all websites managed by Redcow Creative. Content management and knowledge owner for Redcow, Dolphin Shopping Centre and Ealing Broadway websites. Generated website user-ability and recommendations for existing and potential clientele, including SEO recommendations. Managed Redcow and client social media sites. Managed a portfolio of clientele, while maintaining active client relationships. Managed sensitive client relationships and situations with ease and confidentiality. Created official budgets, estimates and invoices. Managed debt recovery. Coordinated and ran all aspects of project management, including generating critical paths, management of studio and designer time, management of vendor and freelance time, ensuring all parties meet hard deadlines. Managed all aspects of project, from briefing with client to final sign off, ensuring all work to the highest standard while staying on time and on budget. Maintained client expectations. Provided clear communication and direction to design team to ensure final product met client expectations. Copywriting for Redcow related business material, including website content, new business documents, pitch documents, business proposals, brand guidelines and strategy documents. Proofreading for Redcow and client material, including consistency checks, brand guideline checks, and design continuity.

Created Social Media campaign, strategy and analytics. Created and managed content for three MWO Facebook pages, including live show updates & photographs. Managed Youtube partnership account, including copyright claims & infringement complaints. Uploaded exclusive video content to Youtube for MWO (over 300 videos during event), including custom tagging, redirects & content checks. Worked with Youtube MPs to ensure Partnership Channel was delivering top insights. Attended 1-on-1 training at London Youtube Headquarters. Responsible for daily searches for uploaded content belonging to MWO in order to claim monetization rights, manage press & manage copyright infringements. Project Management for web content to ensure proactive time line and live updates. Coordinated video shoots & worked directly with directors and production manager to ensure timely edits & ideal web content. Maintained work distribution & expectations to ensure deadlines were met. Managed event photographer to ensure full coverage of events. Created cross-project campaigns to encourage traffic to MWO and Beauty with a Purpose websites. Managed event photographer & web video crew to ensure exclusive web content. Content management of three websites. Daily overview of website to ensure proper page layout, website continuity & functionality. Worked directly with offsite website developers to establish live streaming of show & scoreboard. Editing & content decisions for web content & releases. Coordinated with Production Director & Chairwoman to ensure immediate web press releases. Created editorial content for all MWO news sections. Work directly with PR representative to ensure web & print were consistent and delivered in a timely manner. Proof read & edited PR releases, official Miss World statements, as well as statements from MWO Chairwoman. Interviewed contestants for exclusive web content & statements. Managed video and photography library for the Miss World Organisation.

Consulted and implemented communication and marketing tactics for clientele. Designed and created promotional and branding materials, including print and web. Consulted, maintained, and implemented content management systems to ensure efficient communication possibilities for clients. Recruited and marketed to new clients, maintain positive client relations and networking possibilities. Maintained company and clientele blogs, Twitter accounts and Facebook accounts to ensure up to date communication and marketing strategies.

Minneapolis, Mn, Us

Created, edited and proofed copy for various initiatives, including educational, print, and general communication material. Consulted on communication, marketing and recruiting tactics, in both web and print. Managed collateral and reports across a wide array of company projects. Served as design liaison between initiative leads, branding, creative services and compliance. Developed reporting and monitoring processes for new initiative activities with various objectives. Participated in the development and decisions in new programs, metrics and deployment strategies across various initiatives. Prepared strategic thinking and analysis for marketing materials and collateral. Worked as project manager on multiple projects in order to ensure their timeliness and success. Provided full-time administrative support to three executive department heads. Created and implemented a pooled administrative concept to meet department need with limited administrative resources. Maintained department wide expense reports, invoices and time cards. Managed and coordinated complex travel for department, on a individual and team basis. Coordinated and managed various administrative responsibilities and accountabilities including, but not limited to, document processing, handling multiple corporate in-boxes, assisting in the on-boarding, processing and education of new employees.

Bachelors Of Science, Graphic Design

Fashion Design