Allie Brawley Email and Phone Number

- Manage member services, billing and communications teams.- Serve as Editor for Cloverland Connections, a 20 page magazine distributed bi-monthly to 34,000 members, which includes coordination of content scheduling, planning, writing, photography, design and production.- Activate internal and external communications activities, including strategic communications planning, membership communications, employee communications, media and public relations, social media, member education and community outreach.

- Responsible for all internal and external communications activities, including strategic communications planning, membership communications, employee communications, media and public relations, social media, member education and community outreach - Identify opportunities to promote increased sales of electricity, special rates, energy optimization rebates and customized services- Serve as Editor for Cloverland Connections, a 20 page magazine distributed bi-monthly to 33,000 members, which includes content scheduling, planning, writing, photography, design and production coordination- Support executive team with effective communications, internally and externally, including the preparation of leadership columns, presentations and media talking points- Manage team that includes key accounts specialist and communications specialist for outage reporting- Create and activate multi-media marketing plans to enhance promotion of the cooperative's services- Spearhead fundraising, communications and promotion for Cloverland Cares non-profit foundation

- Write and coordinate production of internal communications and external print, digital media and advertising - Prepare branded collateral and ensure consistency and accuracy of messages as part of co-op reputation management- Manage social media through the creation of engaging content and interactive contests- Act as the cooperative's online liaison through informative responses and mediation while also monitoring interactions on social networks- Utilize key performance indicators and analytic tools to monitor social media activity and impact to cooperative's brand and reputation- Maintain content and functionality of the cooperative website to ensure brand visibility and maximize site performance- Research, write and distribute press releases and other community related information for local media to keep them informed of cooperative news

- Manage a wellness studio offering yoga, Pilates, dance, tai chi and healing arts classes, plus specialized workshops, seasonal events and spa services. Coordinate team of independent contractors and manage a schedule of 12-15 weekly classes.- Generate promotional campaigns through multiple marketing platforms, including social media, web site, e-newsletter, and referral incentive programs.- Instruct group yoga classes with meditative themes and a focus on specific therapeutic areas that vary weekly.- Enhance community engagement by providing interactive demonstrations at wellness fairs and local community events to enhance awareness of the benefits of yoga and encourage new students into the practice.- Develop and instruct customized athletic training yoga sessions for sports teams to enhance flexibility, balance and range of motion, plus reduce chance of injury; sessions include meditation with inspirational quotes geared for athletes, specialized yoga sequences for stretching appropriate areas for each sport, and relaxation.- Provide office yoga session for wellness days, conferences or training events at local businesses to offer solutions for balancing the workday with simple stretches to relieve tension and "tech neck" from desk work and sitting and offer guidance for staying energized throughout the work day.- Lead yoga sessions for students ages 4-18 at summer camps and special workshops to enhance body awareness and positive self esteem for kids and teens while fostering connection and cooperation.- Work with yoga students through personalized sessions to offer additional alignment instruction, address specific therapeutic needs, and design programs for ongoing practice at home or for maintaining practice amidst travel schedules.

- Conducted market research and analysis on products, services and market trends to identify market opportunities and enable clients to make more informed strategic business decisions- Gathered field research through in-depth interviews and correspondence with industry specialists and key opinion leaders- Moderated focus groups and strategic planning meetings; elicited illuminating feedback and insight through carefully planned sessions covering critical topics to generate ideas that further positive growth - Created marketing plans for services and products to expand target market and align with business goals- Specialty areas include: healthcare, pharmaceutical, financial services, higher education

- Collaborated with producers Geoffrey Drummond and Nat Katzman (producers of Julia Child's television programs) to solicit sponsors and secure underwriting for PBS cooking programs, including "America's Test Kitchen," "Joanne Weir's Cooking Class," and the 10th Anniversary Special of "Julia and Jacques Cooking at Home" and "Baking with Julia."- Served as set stylist and photographer for 2010 production of Joanne Weir's Cooking Class TV series filmed in San Francisco* Role ended when producers semi-retired from traditional TV production, and I returned to Michigan to live closer to family

- Reported on television ratings and conducted competitive analysis of other food and lifestyle programs on public television; created P&L for each underwriting program and managed budget and expenses.- Conducted surveys to determine demographic data on viewer audience for use in sales and marketing materials.- Pitched sponsorship opportunities and developed appropriate marketing campaigns, sales tools, communications strategies, including proactive and reactive market responses; conducted cold calls to prospects to probe budget and interest in underwriting or contributing materials for on-set production.- Created customized cross-promotional corporate partnership programs for underwriter and hosts of "America's Test Kitchen" and developed specialized marketing programs to maximize brand capabilities for program in the marketplace.- Administered prospecting, pitches, sales efforts and contract negotiations for underwriting two public television programs ("America's Test Kitchen" and "Cook's Country") and online video programs, including creation of proposals with integrated programs that adhered to company editorial standard and public television guidelines.- Managed client relations for 7 underwriters and executed marketing components for each underwriting program, including culinary events, custom publications with specialized content, online promotions, contests, sweepstake prize packages and recipe clubs.

- Performed TV-style cooking shows featuring Lawry's (Unilever) products for live audiences; 2005 tour included 240 shows, visits to food-related fairs, festivals and events in 18 cities over 6 months- Promoted Lawry's (Unilever) seasonings and marinades through public relations efforts on TV, radio and newspaper, including on-site live segments and in-studio cooking segments on morning news programs and lifestyle shows which generated over 20 million media impressions worth $600k in advertising value*Role ended due to tour cancelation related to re-allocation of brand marketing budget

*Changed careers to pursue passion for culinary world- Responsible for recruiting, training, and managing retail bakery staff of 10 to improve salesmanship; increased weekly sales 15-35% over previous year and developed new catering services to expand business volume; managed monthly budget and expenditures- Created marketing campaigns to promote new products and services and increase overall brand awareness of Manhattan-based bakery by fielding press requests, conducting bakery tours and facilitating film and photo shoots within the bakery.- Planned and organized efforts with other neighboring retailers to execute promotions for New York's Chelsea Market with the goal of increasing overall awareness and foot traffic in the market; executed advertising opportunities and created annual calendar of holiday promotions and events.* Left role when recruited for a Chef/PR travel assignment

- Monitored and reported on specific competitor activities including print, online and clinical services, then communicated actionable analysis and strategic implications to Elsevier Science corporate and Health Sciences Division senior management for strategic planning purposes.- Created central intelligence system to gather, organize and analyze the competitive environment and to support promotional activities; provided proactive, timely, and accurate market analysis for all functional areas of STM publisher;- Presented reports and published weekly newsletter to senior management summarizing the critical news and activities of primary and secondary competitors, industry trends and analyst highlights*Role ended when I changed careers to pursue passion for the culinary industry

- Executed sales projects and closely monitored the activities of the sales force of a dot-com start-up to align sales quotas with company forecasts- Communicated regularly with investors of dot.com start-up; delivered corporate presentation and guided tours of newsroom facilities to investors, investment bankers and prospective buyers* Role ended when company exhausted funding and ceased operations

- Solely responsible for marketing and promotional work for a financial services consulting firm with a $250k budget, including generation of press releases, creating advertising campaigns, enhancing corporate web site, and coordinating the creation of print marketing and promotional materials.- Forecast and tracked all sales and business development efforts among the firm's associates and principals.- Charted seasonal trends and pipeline and presented results weekly to senior management and quarterly to staff.*Left position for greater growth opportunity in New York (dot-com boom)

- Collaborated with executive producer, talent and host of "Business World with Jim Howell" for production of weekly business economics show focused on Boston-area interests.- Researched show topics and associated facts for graphics and commentary.