●Interviewed prominent entrepreneurs for the 200+ student lecture to discuss the important entrepreneurship fundamentals of risk-taking and team-building. Optimized the class experience by creating opportunities for student participation in workshops about idea generation for new ventures.●Organized events targeted at the Freshmen class at University of Michigan to generate interest and increase enrollment in the Entrepreneurship program.

●Selected from 400 applications as one of 50 students to participate in the three-day Google AdCamp program, which provided an in-depth introduction to the company’s culture and online advertising platforms.●Participated in skills-based and development trainings, in addition to a team-based case competition which entailed market & consumer analysis, developing an advertising strategy, and presenting the final proposal to established Google sales leaders.

●Led intern team in creating an empathy and action map to understand the inefficiencies in Business Analysts’ process of assortment planning for the digital platform.●Worked on a team of 3 to develop an assortment planning tool for Business Analysts to utilize in assessing the profitability of investing in new inventory for the digital channel. Impacted the department by improving ordering productivity, and driving incremental growth in the Furniture department’s .com business portfolio of over $80 million in yearly sales. ●Collaborated with the cross-functional Merchandise Planning and Operations teams to design an intuitive user interface, and drive cross-departmental adoption of the tool.

●Developed and distributed media pitches to specialized publications for clients in the technology industry to promote awareness campaigns.●Synthesized internal thought leadership on Emerging Insider Communication's blog about important trends in public relations and online marketing.

●Oversaw the launch of Mass Interact, a niche startup marketing service tailored to small businesses, by managing and planning launch-related events and logistics.●Augmented assigned client’s sales through crafting integrated marketing campaigns and prioritizing SMO.

● Selected in a competitive application process through the University of Michigan career center, to participate in a half-day interactive seminar at the Adwords Division with Google Account Managers to learn about Google's culture and advertising strategy.

● Prepared press kit including press releases announcing the bakery's product placements in Ann Arbor.● Utilized customer­-centric marketing approach to appeal to consumers by leveraging University of Michigan brand to strategically promote products at retail locations.