Allie Webb Email & Phone Number

Atlanta, Ga, Us

Brooklyn, Ny, Us

Atlanta, Georgia, Us

• Works directly with clients as a Business Analyst and Project Lead to develop their digital marketing campaigns from conception to completion based on project scope and objectives based on requirements and timelines while ensuring financial and technical feasibility• Develops strategic project plans utilizing both Agile and Waterfall methodologies and marketing strategies considering dependencies and possible impacts• Manages Project Managers in maintaining Gantt Charts and reporting on project progress through project management tools (Teamwork, Basecamp, kanban boards, Slack, Microsoft Teams etc.) • Oversees contractors and vendors that may be required to delivery components of the project• Partners with design, copy, and development team to develop innovative and creative digital deliverables for our clients• Performs risk management and offer viable solutions and opportunities• Manages client and stakeholder relations, making sure all parties are accurately updated with timely correspondence and concise execution• Manages cross-channel communication and third-party vendor utilization to execute optimal production of products• Builds and maintains Project Department process and delivery practices

Paris, France, Fr

• Project Managed an agile application development team of 13 onshore and 38 offshore resources, concepting and developing client's agent and customer service platform.• Managed monthly team financials of nearly $600,000 and developed project plans for future budgeting.• Managed and led Cross-functional coordination and management of an estimation process for new business features that were placed in team’s release backlog for future application enhancements.• Tracked and managed sprint progression and deliverables, sending out weekly progress and monthly release reports to leadership and application stakeholders.

Atlanta, Georgia, Us

• Lead a photography management team of nine in plan development, scheduling and execution for Home Depot’s marketing photography. • Manage several photography financial portfolios for budgets ranging from $2,000 to $160,000 for Home Depot’s photography. • Act as liaison between photography team at our North Carolina studio and various marketing channels throughout Home Depot. • Craft best practices for cross functional team work and ethics to efficiently communicate with all parties and meet deadlines. • Support the development of a new project management system within Home Depot’s Creative Services Department and cross-channel marketing teams by assessing all channel’s needs and developing the requirements for the software. • Support the implementation of this new project management system amongst all cross functional teams. • Maintain Mass Print shooting schedule to meet print deadlines.

Atlanta, Georgia, Us

• Directed a team of five in the styling and execution of international marketing campaign shoots for Tanger Outlet’s online and in-store use, including clothes, props and set styling. • Developed future marketing plans by creating competitive analysis, identifying gaps and overall company goals. • Developed and executed the rebranding of Tanger Outlet’s social media platforms, increasing their following by 65%.

Atlanta, Georgia, Us

• Composed two weekly blogs on Infinitee Communications’ website by leveraging knowledge of web design, SEO and data analytics. This resulted in an increase of viewership by 40%. • Researched and collected data on topics ranging from Real Estate trends to millennial’s needs in the workplace to draft weekly blogs.

Atlanta, Georgia, Us

• Developed and presented marketing campaign briefs and collateral for SunTrust Park. • Created research and development presentations on SEO and social media for Infinitee as well as their clients. Developed high level skills on conflict resolution and client relations. • Created and developed an entire marketing campaign for Tanger Outlets, which increased traffic by 63%. This included the addition of a new ‘Tanger Style’ team to all social media platforms that increased engagement by 70%.

Atlanta, Ga, Us

Bachelor'S Degree, Mass Communication/Media Studies

Bachelor’S Degree, Mass Communication/Media Studies