Allie Byrd Email & Phone Number

Shreveport-Bossier City Area

Shreveport, Louisiana Area

Shreveport, Louisiana Area

• Coordinate with Chief Marketing Officer to maintain and manage the overall Marketing strategy in order to increase membership, improve member activity and elevate community image
• Develop and execute in-depth digital marketing tactics in efforts to engage current members and potential members
• Analyze the effectiveness and success of the Marketing Strategy and offer suggestions/improvements
• Facilitate the design of new marketing materials that communicate upcoming and promotional efforts for the members/potential members

Shreveport, Louisiana Area

• Utilize channel metrics to effectively manage partner and personal performance
• Effectively utilize established sales methodology to run sales meetings with Partners and to drive sales for the channel
• Facilitating Partner sales training to encourage high product adoption and maximize growth
• Establish productive, professional relationships with key decision makers
• Develop and execute a strategic development plan for all key partners/accounts

Shreveport, Louisiana Area

• Effectively managing partner account relationships in order to maximize growth opportunities
• Establishing productive, professional relationships with key personnel in assigned partner accounts
• Facilitating ongoing partner training for products, systems and tools

Shreveport, Louisiana Area

• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
• Manage client expectations, communication and performance metrics
• Incorporate constantly evolving technologies and processes into the client solution delivery process

Bossier City, Louisiana

• Coordinate with marketing director to maintain and manage the special events and promotional budget
• Develop and execute in-depth monthly Promotions in efforts to better communicate them to the public and increase attendance/business
• Develop, coordinate and execute all promotions and special events to target retail and database customers
• Coordinate internal support related to each special event, promotion, or entertainment for all appropriate departments
• Analyze the effectiveness and success of promotions, special events, entertainment and VIP parties
• Produce materials that communicate upcoming and promotional efforts for the customers, associates, and regulatory agencies

Bachelor Of Science (Bs), Marketing

Marketing

Activities and Societies: Sigma Kappa