Allie Gardner Email & Phone Number

Portland, Oregon, United States

Portland, Oregon, United States

Portland, Oregon Metropolitan Area

Portland, Oregon Area

Responsible for the development and implementation of strategic marketing and communications programs to build awareness, influence conservation action and inspire support for the mission of The Nature Conservancy in Oregon.

Portland, Oregon Area

Creating and executing strategic, memorable marketing content and campaigns across multiple channels to increase engagement and inspire awareness, affinity and support for the mission of The Nature Conservancy in Oregon (and having a lot of fun doing it).

Portland, Oregon Area

Supported the organization's national urban conservation efforts and worked to raise awareness of environmental inequity issues and conservation solutions in cities across the country by researching, writing, conceptualizing, strategizing, and producing communications such as blog posts (tpl.org/blog), articles for Land & People (tpl.org/magazine), interviews with celebrities, experts, and staff (for film and print), donor stories, content and website copy (tpl.org), shorts films: conceptualizing, writing, producing, creative briefs, and fundraising/donor-facing collateral. Worked in close collaboration with staff in every TPL chapter across the U.S. to identify stories and spokespeople for national promotion.

Greater Seattle Area

Optimized content strategy, production, on-site advertising and the guided shopping experience for the Sports & Outdoors department at Amazon.com, improving the customer and vendor experience, driving sales and reducing return rates.

Publications: - 5280 Magazine, Denver’s top lifestyle magazine. Focused on outdoor adventure, wellness, lifestyle - Delicious Living Magazine, focused on wellness products & sustainable living- Northern Colorado’s Style Magazine + Medical & Wellness issues, including physician profiles, articles on cancer treatments, stroke prevention, neo-natal support, patient safety, wellness spas, advances in laser-assisted neurosurgery and much more.- Clean Energy Authority; renewable energy industry reporting Clients:- 8z Real Estate- Sierra Trading Post- Sherpa Adventure Gear- Pharmaca Integrative Pharmacy- Wild Oats Market- Diablo Media

• Responsible for the daily content management, including writing and editing, of the highly successful daily active lifestyle/outdoor sports blog for Sierra Trading Post. • Updated the blog twice daily with fresh, informative, and relevant content.• Utilized social networks such as Twitter and Facebook as well as social bookmarking sites like Digg, Reddit, Delicious, and Google and Yahoo Bookmarks to increase the exposure of Sierra Blogging Post.• Researched and wrote original content, podcast scripts, blog posts, feature articles, health and fitness tips, environmental tips, training tips, outdoor gear brand spotlights, outdoor gear buying guides, how-to-save posts, and more.• Interviewed subject experts, physicians, and other respected sources to produce informative original content. • Coordinated with eCommerce marketing team to develop ideas and write copy for blog contests, giveaways, featured products, and promotions.• Worked with sponsored travelers abroad to produce lively and exciting adventure travel content. • Managed comments section and replied on the behalf of Sierra Trading Post.

Served as project manager for the company's Web 2.0 initiative, including creation of active lifestyle/health and fitness blog, the buying guide hub, and social networking sites such as Facebook and Twitter.Successfully managed a team of web writers to ensure work was expertly crafted, thoroughly researched, 100% accurate and met tight deadlines. Created and implemented an internal style guide for web writing. Authored and edited web content; including original articles, outdoor gear buying guides, gear reviews, and blog posts. Created, maintained and produced Sierra Blogging Post, the company's successful active lifestyle blog.Was responsible for copy on all website creative, including headlines and banners, ad space, emails, and other special projects. Developed weekly homepage creative in collaboration with graphic design and merchandising teams.Worked with marketing and eCommerce departments to strengthen brand messaging and keep the "voice" of the company consistent across all mediums.Wrote scripts for instructional videos, brochures, fundraising fashion shows, and press releases. Represented company at organized events in the outdoor industry.Promoted from Senior Copywriter.Sierra Trading Post, eCommerce & Catalog Retailer

• Was responsible for the writing and editing of catalog copy for ‘Sierra Woman Traditions,’ ‘Sierra Woman,’ ‘Sierra Outdoors’ and ‘Adventure Edge’ catalogs. Successfully created a distinct style and “voice” for each of these catalogs and their various represented brands.• Gained an in-depth understanding of brands and brand stories so as to successfully interpret brand missions in product copy.• Collaborated with buyers and project stakeholders on merchandising and positioning as well as communication of unique features and selling points.• Translated product technology into decipherable and persuasive copy.• Proofread and edited product copy and web content for grammar and spelling as well as consistency of both Sierra Trading Post and brand voice and messaging.• Created original copy used in slogans, contests, and other messaging.• Was responsible for the writing and editing of catalog product descriptions, web-optimized copy, web content, vendor stories and landing pages. • Contributed to and edited nine other catalog titles, including copy for outdoor gear, adventure gear, men’s clothing, shoes and home furnishings.• Managing Editor of ‘Sierra Post’, the company newsletter.

Greater Denver Area

• Produced front-of-the-book articles, profiles, a long-department essay, and new restaurant and event copy for print and online magazine. • Researched and wrote two restaurant reviews for the print magazine.• Published weekly posts as the Outdoors and Fitness blogger for 5280 Magazine Cheap Thrills daily blog.• Utilized Word Press and Social Oomph to write blog posts and update social networks such as Twitter and Facebook. • Fact-checked features, long-department articles, front-of-the-book pieces, blog posts, restaurant guide submissions, and other editorial.• Worked with editorial staff to improve writing and editing skills• Worked with restaurant owners and managers to create restaurant descriptions for the 5280 Dining Guide. Fact-checked and edited features, long department stories, front-of-the-book pieces and editorial.Sierra Trading Post, eCommerce and Catalog Retailer

B.A. Creative Writing, Creative Writing | Fiction

Studied Creative Writing

Certificate In Strategic Communications, Business/Corporate Communications

The Nature Conservancy'S Excellence In Leadership Certificate, Leadership/Leading Others