Allie Fleming Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Design Manager for Market: Square's design system.

San Francisco, Ca, Us

Design systems. Figma. Documentation & Support.

San Francisco, Ca, Us

- Scoping, prioritizing, and creating documentation for marketing web components and patterns so that creative teams can quickly and efficiently take page designs from Figma to Contentful (CMS).- Providing support and design strategy via Slack, Jira intake, and backlog grooming for over 16 marketing creative teams.- Facilitated the color blue migration for Square's marketing web channels. A company-wide update to brand guidelines.– Lead lunch and learns on kramdown, the markdown syntax used on our marketing websites to enable CSS styling without requiring engineering support.- Created core web experiences (Home, Pricing, Why Square) and led design best practices training for EU go-to-market web creative in Ireland, France, and Spain.- Improved and iterated on Square’s internal-facing public web design system. Design system consists of 100+ component variations, typography systems, color palettes, iconography, and grid layouts.- Created intake process for over 16 creative marketing teams to contribute to the web design system: including but not limited to foundational elements like grid systems, typography systems, Figma component libraries, CMS-supported patterns and more.

San Francisco, Ca, Us

- Designed and built product marketing experiences for creative marketing teams. Major launches include: SPOS add-ons customization tool, Team Management Scheduling launch, and SMS Marketing launch. - Designed and evangelized convention of Feature pages for our software products: SPOS, Invoices, and more (providing detailed understanding of product to sellers and improved product SEO ranking).- Created product page template to enable creative teams to design effective product pages for Public Web. Established guiding principles for Web Strategy, Design, and Copywriting to align on page strategy.- Led design, art direction, and information architecture for full microsite redesign of careers.squareup.com. Addressed needs of the recruiting team in conveying Square’s operating principles, cultural context, company benefits, and intuitive job search to potential candidates.

Designer of the things: marketing site, promotional materials, B2B and B2C communications and experiential pieces. Latest and greatest piece being the bottled kombucha packaging labels. This is a great local company that has passion for their craft and continues to adapt to maintain growth.

Costa Mesa, California, Us

• Bridged the gap between the design and technical implementation of user-facing marketing websites and experiences. »» Expanded on the campaign design spec by implementing a countdown timer to create a sense of urgency for users to submit leads. • Wrote performant, maintainable front-end code. »» Cleaned and simplified the existing codebase by implementing the Bootstrap framework to minimize the need for page-specific code. »» Refactored the HTML and CSS into reusable components. • Delivered a consistent user experience by documenting and maintaining Funraise brand digital styleguide. »» Referenced brand styleguide to fill in design details that were either inconsistent or missing from the spec.

Costa Mesa, Ca, Us

- Build production-ready web pages balancing business requirements and technical proficiency for fldwrk.io, yellowco.co and their digital membership platforms- Refactor front-end codebase to optimize performance- Provide user-based insight to better enhance user experience including: legibility, accessibility and efficiency- Manage interns and contractors to implement designs across digital and print marketing collateral

New York, Ny, Us

- Lead interactive classroom experience to students on front-end web development- Taught students to build the basic structure and styling of a web page- Enhanced students’ aptitude and confidence to navigate projects with technical teams in the workplace- Lead user experience design courses where students learned the fundamentals of Human-Computer Interaction, how to create a user research plan and lead an effective user research interview- Full course list: https://generalassemb.ly/instructors/allie-fleming/7720

Chicago, Il, Us

- Supported Human-Computer Interaction principles throughout the product life-cycle in an agile environment for guaranteedrate.com- Created low-fidelity wireframes and high-fidelity prototypes to present concepts to users and product teams- Iterative development of website redesign while working closely with product and development teams - Created global style guide to keep brand consistency across company’s digital assets- Collaborated with other product team’s designers and managers to optimize interface and messaging for users across all product experiences

New York, Us

Working with Head of Marketing to create concepts and executions of materials: thank you notes, introduction letter, recruitment brochure, tshirts, etc.. Enjoying producing work that supports a powerful cause.

Boston, Ma, Us

Getting students pumped and introduced for their web design coursework ahead. Reviewing course curriculum with the students and answering any questions about the projects that will help build their portfolio. Offering my time and experience at SI as a mentor who has been through the bootcamp myself; whether it be connecting them to local startups or reviewing their designs and code. The students are bold enough to stop their past job or lifestyle and I am there to encourage this brave shift in their career trajectory.

Boston, Ma, Us

Selected from a competitive applicant pool for this eight week immersive program. Startup Institute helps individuals to develop the skills, mindset, and network to be high-impact at a high-growth company.Using this time to prioritize my values and beliefs with my career pivot as a front-end developer. High intensity coursework covering HTML + CSS, jQuery, Javascript, User-centered design, Responsive design, Rapid ideation, Navigation and flow, Typography.

Chicago, Illinois, Us

Partnered with startup and fellow SI students to create concepts and execution of web application, Reply Copilot. Generated branding, low and high fidelity prototypes and executed front end development to pass onto back end developers to incorporate into their Ruby on Rails app.

Geneva, Il, Us

Work closely with creative team and developers to execute fresh branding and effective communications for corporations and small businesses. Lead creative for the websites ESAchicago.com and AMmailing.com. Daily tasks include detailed photography editing, creating and maintaining strong conceptual design and managing project timelines. Head of the design and CMS of our monthly B2B communications for BP called Your BP Update. Performed front-end development of the responsive website bpbetter.com.

Camarillo, California, Us

Lead design efforts on digital and print publications, corporate sales materials and radio broadcast promotions. Worked closely with Editor-in-Chief to send out monthly and bi-monthly publications. Created new sub-brand design and launched new edition called Family Fiction Edge. Maintaining brand consistency and executing flawless typography and layout design were all a part of my daily tasks. Publications include: Family Fiction Digital, Preaching, Singing News, Christian College Link, and more.

Lawrence, Ks, Us

Provided assistance to students and faculty with production and printing process. Maintained register and printer supplies. Skills include Troubleshooter Extraordinaire and toner replacement skills of a nimble elf.

Designed materials for annual, international conference, The Leadership Summit. Fully managed and ran operations for conference at satellite church in Indiana.