Allie Floros Email & Phone Number

New York City Metropolitan Area

Bloomington, Indiana, United States

• Designed and distributed physical and online calendars to keep 200 women up to date with upcoming events

Remote

• Led 8 fall Industry events from research through project planning: created cross-departmental collaborative confluence pages for each respective event, consistently communicated with external brand partners, and.
• Designed and built marketing and customer success enablement templates that aligned with brand guidelines to bring consistency of look, feel, and message to market, resulting in enhanced brand awareness and enhanced.
• Cleansed HubSpot database of over 20,000 contacts and restructured database processes to more effectively segment email and social media marketing outreach, which contributed to enhancing MQL to SQL conversion rate by.

• Gathered partner information and curated partner pages to go live on new website, which contributed to cross functional lead generation by sharing content and back linking to promote and generate further business
• Built out content calendar and marketing mix using informed metrics found from competitor research, which built a scalable framework for a growing marketing team, allowing them to seamlessly launch successful social.

Boston, Massachusetts, United States

• Tracked data to identify and compare distribution patterns between New Balance and their competitors, ultimately gauging how the company could redistribute to serve consumers more effectively

Boston, Massachusetts, United States

Boston, Massachusetts, United States

- Collaborated with product development and marketing teams to discuss new trends and strategies for the company to pursue - Identified disconnect between company strategies and consumer wants by making and distributing a survey, which allowed the company to better market towards a younger audience- Delivered a successful presentation to the product.

Boston, Massachusetts, United States

- Communicated with potential clients and agents to provide a positive first impression of the agency- Reorganized and updated the online portfolio database for a more efficient, effective, and polished system for the company- Gained skills and knowledge about the booking process by shadowing an experienced agent, which helped create and maintain new.