Allie King Email & Phone Number

Chicago, Illinois, United States

Menomonee Falls, Wisconsin, Us

Brand ActivationsInterpret brand priorities and industry insights to write consumer-facing marketing strategiesDirect 360 marketing strategies, including in-store marketing, social, influencer, press, email, site, experiential, programmatic, broadcast, etc. Write seasonal strategies for experiential activations, social + influencer marketing and consumer press. Identify and vet brand partners considering potential impact, brand safety and activation relevance. Create reports for leaders up to the C-suite to review, highlighting full-marketing storytelling, providing performance, insights and learnings. Maintain relationships with external agency partners, managing contracts and budgets accordingly.Sports Marketing Engage Kohl’s hometown community through local activations with key team partners, such as the Milwaukee Bucks and Wisconsin Badgers. Increase brand visibility in the Midwest through official sponsorship management, strategic logo placements and community outreach. Partner with the Boys and Girls Clubs of America to engage with the youth on behalf of Kohl’s “Where Families Come First” platform. Vet and maintain partner relations to drive the most impact for Kohl’s brand.

Menomonee Falls, Wisconsin, Us

Social • Build strategy for paid and organic social content inclusive of Snapchat, Facebook, Instagram, Pinterest, Youtube and TikTok. • Manage all vendor funded social activations, inclusive of paid social content, influencer amplification, and larger social activations. • Drive and streamline innovative paid and organic marketing tactics• Lead large social activations showcasing seasonal and business priorities. • Monitor social trends and conversation to ensure that Kohl’s is jumping on opportunities where applicable. • Schedule paid and organic social content. • Report on social paid and organic content, as well as larger activations on a weekly, monthly and quarterly cadence. • Provide internal and external partners with strategic insights ahead of investment.Influencer • Manage the execution of vendor and Kohl’s funded influencer campaigns inclusive of briefing, talent vetting, product selection, content reviews, paid amplification strategy, and reporting. • Maintain agency + partner relationships.• Manage any platform + brand partnerships through ideation, execution, and reporting.

Menomonee Falls, Wisconsin, Us

Social • Build strategy for paid and organic social content inclusive of Snapchat, Facebook, Instagram, Pinterest, Youtube and TikTok. • Manage all vendor funded social activations, inclusive of paid social content, influencer amplification, and larger social activations. • Lead large social activations showcasing seasonal and business priorities. • Monitor social trends and conversation to ensure that Kohl’s is jumping on opportunities where applicable. • Schedule paid and organic social content. • Report on social paid and organic content, as well as larger activations on a weekly, monthly and quarterly cadence. • Provide internal and external partners with strategic insights ahead of investment.Influencer • Manage the execution of vendor and Kohl’s funded influencer campaigns inclusive of briefing, talent vetting, product selection, content reviews, paid amplification strategy, and reporting. • Maintain agency + partner relationships.• Manage any platform + brand partnerships through ideation, execution, and reporting.

Create website layout designs that best portray and compliment the content created by ContentMode staff. I introduce and utilize SEO strategies to benefit ContentMode features. Using Adobe Creative Suites, I make covers, GIFs, and other artwork for the ContentMode website and social media. As well as creating artwork, I conduct research and interview players in the entertainment industry.

KRNL Lifestyle + Fashion is a bi-annual award winning, student-run publication on University of Kentucky’s campus. As EIC, I interview, hire, and delegate responsibilities to staff, consisting of over 25 student workers. Every fall and spring academic semester I lead the design of a 100-page magazine. I also edit the content and make final decisions regarding all aspects of the publication produced by KRNL L+F.

West Hollywood, California, Us

In preparation for Fall/Winter Fashion Week I worked on the Jonathan Simkhai team. I had a hand in a large part of the behind-the-scenes work a week leading up to, and on the day of the showing of their Fall collection. I utilized my organizational skills to keep operations going smoothly and to allow casting, fittings, collaborations, and collection transportation to go as planned.