Allie Root Email & Phone Number

Redmond, Washington, Us

Redmond, Washington, Us

I lead a team driving ABM strategy and planning across Analytics, Marketing Capabilities, and Microsoft's Business Applications Business

Redmond, Washington, Us

Redmond, Washington, Us

Aligning sales and marketing to drive a connected end-to-end customer experience across digital channels. With a focus on the customer and not an individual product, my goal is to deliver the right information, to the right customers, at the right time, to help them solve their business problems and reach their goals. This work is a multi-channel approach that spans across the web, media, social, email, and sales. By driving a consistent message and experience across all channels, we can understand and meet our customers' needs. When the customer wins, we win.

Redmond, Washington, Us

Empowering every seller at Microsoft to better engage with customers through social selling. By providing access and guidance on social selling tools to Microsoft sellers, they are able to better understand and meet their customer's needs. - WW EPG & SMS&P Q3 Team Collaboration award winner for the LinkedIn Sales Navigator Global Rollout- WW EPG & SMS&P Q4 Simplify award winner for the FY18 Red Carpet Project

New Hope, Pennsylvania, Us

While at BioPharm, I aligned our sales strategy and product offering to customers' needs. To do this, I first had to assess what the customers' needs were. I implemented brand awareness research of 50K+ consumers to identify product offering adjustment opportunities, leading to 3 product line enhancements and a unified engagement and deployment strategy. I also managed a market research study of 4 customer segments to identify perceptions of BioPharm and competition, leading to 4 product line extensions to address unmet needs. To better understand the customers, I also needed to understand the industry landscape they were facing. To do this, I analyzed the biotech industry and identified unmet needs in the industry and developed a strategic framework to address these gaps.

Chicago, Il, Us

As technology evolves and changes how we communicate and connect, it has a great impact on companies across all industries and this is particularly true for the hospitality industry. While working as an MBA student consultant at Hyatt Hotels, my team and I assessed the impact of the sharing economy and technology on Hyatt and the industry overall. We identified needs of customers to see how Hyatt can differentiate itself from some of its growing tech competitors but also leverage this technology as well.

New York, Ny, Us

I managed all personnel, technical processes, and budgets involved in the creation and delivery of commercials and videos. Acting as liaison between the clients and the post-production process, I maintained relationships and satisfaction while managing expectations of multiple clients.

Greenwich, Ct, Us

I wore many hats during my time as the Marketing Specialist and the Marketing Coordinator, focusing on both internal and external marketing projects. Externally, I focused on customer acquisition and retention by developing and launching a new customer referral program, managing a customer eNewsletter, and leading the Strategic Alliances program. Internally, I founded a community outreach program, where I managed a cross-departmental team. I also supervised the internal Pilot Marketing Connection.

Greenwich, Ct, Us

Master Of Business Administration (M.B.A.), Marketing, Strategy

Ba, Psychology