Founder of Indelible, a digital-first marketing communications consultancy. Leveraging experience and intuition about talent, design, technology and trends to build tomorrow's iconic brands.

100 Allies is a ground breaking initiative that catalyses industry-wide allyship and sponsorship, transitioning high potential women and diverse rising stars into strategic leadership roles in the beauty industry.

Co-Founder and CBO of Vibe Partners, a beauty, health and wellness incubator and operator that builds and commercializes future brands. We seek out the founders and talent creating connections beyond product.

• Established enterprise-wide brand communications leadership role at The Estée Lauder Companies• Delivered consumer-centric, results-driven influencer and content marketing strategies for 25+ brands in the UK & IRE, including Tom Ford Beauty, Jo Malone London, Clinique, MAC and La Mer• A key corporate advisor for brand issues and crisis management

• Head of communications for the UK & IRE driving multi-pronged strategies to create an emotional connection with consumers through brand experiences and digital marketing programs

• Strategic lead for Origins international affiliate communications teams and agencies across 22+ markets, including the UK, EMEA, APAC and LATAM

• Communications Manager for Origins Canada and Ojon Hair Care's global affiliate teams and agencies across six markets, including the UK, EMEA and NA

• Worked with The Estée Lauder Companies executive leadership teams on Ojon Hair Care acquisition • Designed and executed global post-acquisition communications strategy for media, customers, retail partners and stakeholders

• Global head of communications at Ojon Hair Care • The brand's unique approach to storytelling, community-building and CSR disrupted the cluttered hair care space leading to an acquisition by The Estée Lauder Companies