Allie Potter

Allie Potter Email and Phone Number

Public Relations Director @ Skyya
minnetonka, minnesota, united states
Allie Potter's Location
Minneapolis, Minnesota, United States, United States
About Allie Potter

Communications professional with extensive knowledge in B2B and B2C marketing for automotive + transportation, technology, consumer electronics, CPG industries (food + beverage) and health and wellness industries. Secured press coverage with Forbes, The Wall Street Journal, Entrepreneur, Apartment Therapy, Domino, Electrek, Engadget, CNET, The Drive, Outside and Lonely Planet among others.Currently leading the Arcimoto (NASDAQ: FUV), GreenPower (NASDAQ: GP), HyreCar (NASDAQ: HYRE) and Sibros accounts at Skyya PR.

Allie Potter's Current Company Details
Skyya

Skyya

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Public Relations Director
minnetonka, minnesota, united states
Website:
skyya.com
Employees:
12
Allie Potter Work Experience Details
  • Skyya
    Account Director
    Skyya Oct 2024 - Present
  • Skyya
    Account Manager
    Skyya Dec 2021 - Nov 2024
    Minneapolis, Minnesota, United States
  • Skyya
    Senior Account Executive
    Skyya Jun 2020 - Dec 2021
    Greater Minneapolis-St. Paul Area
    Create and execute engaging and creative PR plans and media relations campaigns that align with client goals, including company funding, product launches, strategic partnerships and event participation. Simultaneously work on various accounts ranging from start-ups, publicly traded to Fortune 500 companies. Provide ongoing PR and marketing counsel to clients and account teams.Drafted press releases and other documents aligned with strategic messaging. Act as a direct point of contact for the client.
  • Skyya
    Account Executive
    Skyya Feb 2019 - Jun 2020
    Greater Minneapolis-St. Paul Area
    Skyya Communications is a PR/strategic communication agency focused on the automotive/mobility sector. We work with some of the most innovative and trusted Fortune 500/1000 brands including automotive and motorcycle OEMs, powersports vehicles, autonomous and self-driving vehicles, autonomous delivery vehicles, recreational vehicles, autonomous trucks and buses, e-bikes and EVs. Secured product features and reviews with Forbes, The Wall Street Journal, Apartment Therapy, Domino, Engadget, TechRadar, CNET, The Drive, Outside and Lonely Planet.
  • Sunopta
    Sales Executive, Contract Manufacturing
    Sunopta Apr 2018 - Feb 2019
    Greater Minneapolis-St. Paul Area
    Responsibilities include sales and business development across SunOpta's consumer products group (CPG), including a wide range of healthy beverages, snacks, and fruit products.
  • Sunopta
    Sales Executive, Raw Materials Sourcing & Supply
    Sunopta Dec 2014 - Apr 2018
    Greater Minneapolis-St. Paul Area
    SunOpta is a leading global company focused on organic, non-genetically modified (non-GMO) and specialty foods. We specialize in sourcing, processing and packaging of organic and non-GMO food products, integrated from seed through packaged products, with a focus on strategic vertically integrated business models. Our organic and non-GMO foods operations revolve around value-added grain, seed, fruit and vegetable-based product offering, supported by a global sourcing and supply infrastructure. -Negotiate product pricing-Actively pursue opportunities to expand business in new industries-Knowledge of agriculture fundamentals and food safety guidelines -Oversee and monitor import and export shipments and delivery -Help create divisional budgets -Represent the company at tradeshows and networking functions -Create and present professional sales and product presentations
  • Sunopta
    Inside Sales Representative
    Sunopta Jun 2012 - Dec 2014
    SunOpta is a leading global company focused on organic, non-genetically modified (non-GMO) and specialty foods. We specialize in sourcing, processing and packaging of organic and non-GMO food products, integrated from seed through packaged products, with a focus on strategic vertically integrated business models. Our organic and non-GMO foods operations revolve around value-added grain, seed, fruit and vegetable-based product offering, supported by a global sourcing and supply infrastructure. - Develop strong working relationships with customers to provide information in the quantity, timeframes, and vehicles most important for each- Respond promptly to all customer inquiries, including order status, shipments completed, delays or problems with their orders and other requests- Provide support to sales team and brokers in support of customer requests for information- Prepare, analyze, and deliver accurate and timely reports to internal partners and customers- Contribute to the development of needed sales and marketing materials- Proactively identify potential problems with supply and timely shipments; build solution-based action plans- Act as backup to Sales Executive for special projects and customer requests for information and drive implementation with cross-functional teams
  • Winona State
    Mass Communication Department Committee Member
    Winona State Mar 2011 - May 2011
    -Organized end of the year event for the Mass Communication department-Assisted in designing collateral pieces, including flyers, programs, invitations, tickets

Allie Potter Education Details

Frequently Asked Questions about Allie Potter

What company does Allie Potter work for?

Allie Potter works for Skyya

What is Allie Potter's role at the current company?

Allie Potter's current role is Public Relations Director.

What schools did Allie Potter attend?

Allie Potter attended St. Cloud State University, Alnwick Study Abroad, Winona State University.

Who are Allie Potter's colleagues?

Allie Potter's colleagues are Alison Buckneberg, Derek Peterson, Brianna Shirley, Nicole Robinson, Emma Neumeyer, Morgan Skarda, Berit Hussey.

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