Allie Roche Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, United States

Oversee and manage both the strategy and community management/engagement strategy teams at BOND -- a total of 12 team members. I manage team projects, project and forecast bandwidth, write and define SOWs, and build day-to-day processes as projects need them. I also still act as Strategy lead for high profile campaigns and projects, leading brainstorms, creative thinking, strategic exploration, and deck-building. - Have built up the strategy offering to generate consistent new business from recurring clients at Netflix and HBO/Max.- Manage an AOR-dedicated community management team for the brand accounts of a major streaming service- Host workshops, creative writing brainstorms, social brainstorms, team trainings, and more

Chicago, Illinois, United States

Lead a team of 5 Strategists working across all verticals of the agency (digital/social, AV, Print). When I first started, the strategy team didn't fully exist yet, and I set up systems and processes to define BOND's strategy offerings from scratch -- everything from custom social listening reports, 360 marketing briefs and strategy decks, social strategy campaigns, and creative positioning exploration. - Was lead strategist for The Batman ARG activation and campaign during this time, winning a Silver Clio- Regular clients include HBO/HBO Max, Netflix, Disney, and more- Point strategist for over 10 campaigns, 7 comprehensive strategy decks, and countless social campaign pitches

In this director position, I built a toonnnnn of decks—hands down my favorite part of my job and I know that sounds like a lie. I love crafting distinctive strategies using various sources, such as audience insights, social listening, fan sentiment, and survey data for everything from data analysis to original concepting. • Refreshed social media strategy and presence for a key kids' entertainment brand, completing audience research and social audit, synthesizing 75 creative assets within six months, resulting in 50% increase in engagements • Created audience encyclopedia deck from scratch, complete with 50+ bespoke entertainment audience profiles and dispersed across five internal teams for immediate use in more than 10 ongoing proposals. • Authored and edited proprietary thought leadership materials, such as Hot Takes (trend snapshots) and our annual Culture Report (robust cultural research and trend forecasting).• Shaped data pulls into actionable and persuasive insights for brands, for both high-level bird’s-eye view strategic opportunities and something as granular as media pivots, platform efforts, or creative tactics.

I was hired as a Creative Strategist and promoted after a year to the Sr. Creative Strategist position where I led a team of four Creative Producers. I lead the social strategy for both an entertainment and brand portfolio. This included everything from tactical copy strategy and posting cadence, to big picture activation planning, to crafting each campaign’s creative approach, whitespace opening, or “North Star.”• Lead 50+ entertainment campaign proposals, including presentation writing and creation, strategic frameworks, creative concepts, and campaign mapping. • Added three new business development processes (tracking status documentation, team workflow, timeline standards), resulting in the pitching, winning, and executing of 20+ client campaigns. • Created award-winning multimedia 360 marketing strategic plan for TNT’s original drama series I Am the Night. Campaign garnered 77 million video views as well as 10 nominations and five OMMA, Cynopsis Media, and Shorty Awards. • Produced and facilitated creative and strategic group brainstorms remotely with up to 20 collaborators.

Promoted at McBeard due to my leadership acumen and ended my tenure in Accounts as the Sr. Creative Account Manager. I both defined social strategy and executed detailed digital campaigns for major theatrical and television titles. My team consisted of 5 Account Managers and Coordinators—really discovered a love for managing people during this time. • Established strategy and executed social and digital campaigns for 15+ titles in connection with Paramount Pictures, Universal Pictures, Illumination Entertainment, Warner Bros, STX Entertainment, and CBS Films. • Activated social campaigns across every major platform, to include Facebook, Twitter, Instagram, Pinterest, Tumblr (lol REMEMBER TUMBLR), Snapchat, and YouTube.• Accelerated team member careers, consistently mentoring with critical feedback to aid with growth.

Promoted to management role from a Coordinator position after one year to lead team of 3 in executing full social marketing campaigns. Acted as copywriter, community manager, and creative director doing everything from publishing to replying to fans to laying out creative ideas in a moodboard. • Ideated, created, and executed full social marketing campaigns for 20th Century Fox on titles such as Gone Girl, Poltergeist, A Night At the Museum, Victor Frankenstein, and The Revenant. • Communicated weekly with studio executives to evaluate social strategy, creative deliverables, and digital activations, leading stakeholder meetings with senior leaders of studio’s marketing team.• Worked alongside creators on asset identification, creative positioning, and strategic creative choices.

At McBeard, coordinators were trusted almost immediately to handle anything and everything around client communication, creative ideation, art direction, copywriting, and campaign execution. As a coordinator I single-handedly owned the creation, planning, execution for a first-of-its-kind character Pinterest for David Fincher's Gone Girl. Tasked with making a splash out of an organic Pinterest launch, I conducted extensive research from the source material, wrote copy from the POV of the character, Amy Dunne, and sourced all creative and imagery for the platform to give it a uniquely mysterious flair. Upon launch, the account gained over 10K followers organically in 24 hours, receiving a multitude of press hits and thousands of mentions across social.

Chicago, Il

-Worked directly with actors to schedule auditions & callbacks and confirm appointments -Managed office schedules as well as communications with various casting directors

Malibu, Ca

• Liaison between Pepperdine University students to administration, board members, and university donors• Coordinated semester volunteer events with Food Share for 20 members

Pepperdine University

• Organized client files, folders, and office credit statements• Revised and redesigned proposal documents for potential clients

Woodland Hills, Ca

-- Coordinated and planned 3 events, 150 people in attendance at each, confirming client attendance and venue set-up-- Additional events include Malibu Beer Festival, Calabasas Food & Wine Festival, and Las Vegas Chocolate Festival

Stow, Ohio

• Directed and taught elementary school kids music for a small musical theater production• Led children in daily warm-ups, maintained a teaching schedule, and wrote original song for the performance

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Ged