Allie Ruth Email & Phone Number

Secaucus, Nj, Us

Oversees all aspects of brand and integrated marketing including planning, managing budgets, and identifying strategic directions for the marketing and creative teams

Secaucus, Nj, Us

Creates campaign briefs for cross functional teams to activate full funnel marketing campaigns across all owned, earned, and paid channels Responsible for driving strategy and executing campaigns that include new product launches, seasonal product category highlights, and general awarenessAnalyzes and reports insights from campaigns with data from channel owners Manages the annual private brand marketing and vendor funded co-marketing budgets Main marketing contact for all third party brands

Secaucus, Nj, Us

Allocated budgets, established KPIs and analyzed effectiveness of all upper funnel marketing campaigns driving awareness of The Vitamin Shoppe Continued to manage existing digital marketing channels while also testing into new offline awareness channels for the company including: print, shared mailers, podcasts, radio, & audio streaming

Secaucus, Nj, Us

-Oversaw the management of external agencies to execute against the digital marketing strategy for display, paid social, and online video channels-Defined and executed the digital marketing strategy and developed customer acquisition focused marketing programs to drive purchase online and in stores-Analyzed key business metrics for campaigns and made optimizations where needed

Los Angeles , Ca, Us

• Managed affiliate marketing campaigns driving trial of client's credit monitoring products• Developed and maintained professional relationships with affiliates & online media partners to facilitate campaign growth and to explore future collaboration• Managed accounts on an on-going basis to grow performance of campaigns and initiatives, including campaign launches, optimization, AB testing, and growth• Managed CPA and CPC campaigns, and reviewed backend performance to ensure specific eCPA and profitability goals were met

Chevy Chase, Md, Us

• Bought display and paid social ad placements through both programmatic and reservation strategies • Monitored and optimized programmatic campaign performance daily to determine best bidding strategies • Optimized display and paid social campaigns to reach determined KPIs• Owned campaigns from start to finish including negotiation, strategy, setup, analysis, and optimization• Pulled and analyzed data in order to summarize campaign results in monthly reports to internal stakeholders• Forecasted spend and assisted with planning and budget allocation media programs

Chevy Chase, Md, Us

•Assisted local agents with all cooperative marketing claims, creative requests, and evaluating print, digital, outdoor and broadcast media proposals•Edited and assembled quarterly newsletter to increase local agent engagement with marketing department

Chevy Chase, Md, Us

•Managed budget and invoice processing for Local Agent marketing team•Maintained social media accounts for local agents•Coordinated with other teams in the marketing department to organize any marketing campaigns that involved all local agents across the country•Ran bi-annual sales contest and implemented new online contest platform•Maintained media advertising schedule for local marketing

Us

•Processed all financial transactions in an accurate and timely manner adhering to all bank policies and procedures•Promoted a wide variety of banking and lending services while providing great service to customers

Berkeley, Ca, Us

•Researched public relations and marketing opportunities •Created a segmented database of possible PR sources to reach various target audiences •Analyzed database in order to present appropriate marketing suggestions to upper management

•Managed a team of student employees and coordinated daily preparation, operational, and financial tasks; Fostered a collaborative, engaging work environment by serving as a link between student employees and managers •Directed various on-site work tasks, including opening/closing facility for operation