Allie S. Email & Phone Number

Farmington, Minnesota, United States

Farmington, Minnesota

– Collaborated with Energy and Member Services staff to develop annual strategic marketing communication plans, including targeted advertising campaigns, and community outreach events to achieve organizational goals.– Coordinated and reported on the annual member satisfaction survey.– Wrote, edited and managed content for Dakota Electric’s website. Evaluated and implemented new website initiatives. Managed vendor relationship and worked with vendors to address website issues and improvements.– Created and implemented digital communication strategies, including videos, social media posts and website projects that helped the cooperative engage members online.– Assisted other departments with developing and curating content and editing text for public-facing communication projects.– Evaluated new and existing communication channels to develop the most effective mix of communication methods for members, employees and other audiences.– Assisted in the development and management of the marketing/communications budget.

Lancaster, Mo

– Designed, created and wrote content for monthly print/digital newsletters, brochures, reports and other communication pieces; edited and managed website content and electronic communications– Managed and interacted daily with member owners on multiple social media platforms– Facilitated and prepared the co-op's yearly Annual Meeting & wrote speeches for CEO, Board President, Secretary & Treasurer– Provided monthly Communications and Member Services Reports for the Board of Directors– Promoted community outreach through electrical safety demonstrations at local schools, fairs and safety days– Aided the cooperative’s business retention and expansion (BR&E) plans through various economic development practices and community outreach programs– Furthered member energy efficiency education through facilitating and scheduling blower door energy audits and processing energy efficiency rebate requests– Coordinated and processed paperwork regarding member-owner’s interest in renewable energy – Lead the cooperative’s grassroots team by forging relationships and negotiating legislative provisions to advance the interests of Missouri Electric Cooperatives with the highest of ethical standards– Formulated yearly Member Services/Communications and Advertising budget

Arlington, Virginia

– Wrote content for StraightTalk and Financial Power magazine– Participated in the launching of the new employee benefits website by designing and creating mobile healthcare icons– Conceptualized and launched inter-departmental teamwork program between Arlington I&FS office and Lincoln, NB office.– Collaborated on the preparation for the 2015 INTERACT Conference by helping design banner-ups promoting new Employee Benefits website