Allie West Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

Munich Area, Germany

Greater Atlanta Area

As a Strategic Account Executive, I directed and implemented strategy for multiple national client accounts and broker partnerships, and managed internal activities of a growing book of business. My role accounted for significant growth, increased profitability and retention of client and broker portfolios, while also helping to acquire and service new business. I consistently grew my book of business year-over-year and exceeded target revenue rates.For my assigned client portfolio, I… Show more As a Strategic Account Executive, I directed and implemented strategy for multiple national client accounts and broker partnerships, and managed internal activities of a growing book of business. My role accounted for significant growth, increased profitability and retention of client and broker portfolios, while also helping to acquire and service new business. I consistently grew my book of business year-over-year and exceeded target revenue rates.For my assigned client portfolio, I developed, implemented and supervised creative marketing and coordinated communication strategies to promote Purchasing Power, maximize program effectiveness for accounts, and deliver value-added benefits to clients and brokers.I also represented Purchasing Power at client and broker executive-level meetings and presentations in building strong relationships, resolving issues and addressing needs, upselling business and providing education about the company's value proposition. Through frequent visits, constant communications, strategic recommendations and timely and accurate reporting, I cultivated successful partnerships with clients and brokers, while also proactively identifying and reporting on potential risks associated with accounts. I served as trusted advisor and account management liaison among clients, brokers, and cross-functional internal departments, such as sales, client services, and marketing.I prepared all relevant documentation and reports for client and broker meetings and presentations in addition to researching and implementing industry trends to identify new business opportunities. Lastly, I created, implemented and supervised best practices for our department's client reporting processes and procedures and other internal policies. Show less

Greater Atlanta Area

As a Marketing and Business Development Coordinator, I wrote, edited, designed, and assisted in the planning and preparation of business proposals, responses to client requests for proposals (RFPs), presentations, and pitches for new business opportunities, while also conducting market and industry research for client and new business development. Additionally, I wrote, edited, assisted in the preparation, and facilitated distribution of firm media and publications including the firm magazine,… Show more As a Marketing and Business Development Coordinator, I wrote, edited, designed, and assisted in the planning and preparation of business proposals, responses to client requests for proposals (RFPs), presentations, and pitches for new business opportunities, while also conducting market and industry research for client and new business development. Additionally, I wrote, edited, assisted in the preparation, and facilitated distribution of firm media and publications including the firm magazine, newsletters, blogs, client alerts, press releases, announcements, articles, directory submissions, and other internal and external communications for over 180 attorneys across six firm offices, including updating the firm’s website.I planed, organized, coordinated, promoted, and facilitated webinars, seminars, receptions and entertainment, and other events attended by firm clients, alumni, and contacts. I also researched and developed a firm alumni database for the purpose of promoting alumni and attorney relations, business development, and referral sources through events and communications. In addition, I co-chaired the Southeast Legal Marketing Association Future Leaders group, which hosts educational programs targeted for business development professionals with less than 5 years of experience. My contributions to this program helped me win the 2012 LMASE "Member of the Year" Your Honor Award. Show less

Greater Atlanta Area

While at Sutherland, I wrote, edited, and prepared the distribution of press releases, announcements, articles, attorney biographies, and directory submissions, while also maintaining a public relations database for firm and attorney activities and opportunities, including interviews, news releases, submissions, and speaking engagements. I prepared training materials for CRM software and e-communication procedures and protocols, and developed and maintained CRM mailing lists for the… Show more While at Sutherland, I wrote, edited, and prepared the distribution of press releases, announcements, articles, attorney biographies, and directory submissions, while also maintaining a public relations database for firm and attorney activities and opportunities, including interviews, news releases, submissions, and speaking engagements. I prepared training materials for CRM software and e-communication procedures and protocols, and developed and maintained CRM mailing lists for the firm’s e-newsletters, e-alerts, announcements, and other direct marketing pieces. In addition, I served as a liaison between attorneys, the technology services department, and external technology vendors and consultants for CRM and electronic communications, and organized and executed CRM training activities for attorneys and staff. Finally, I participated in the development and implementation of the firm Social Media Policy, maintained firm accounts, and assisted employee uses of select sites. Show less

Raleigh-Durham, North Carolina Area

As an Editorial Intern, I assisted the Executive Editor and Senior Editor by reading, evaluating, and providing reports and recommendations on submitted proposals and manuscripts. I also maintained the department database by inputting and updating author, agent, and manuscript data and status. Finally, I prepared correspondence and rejection letters to authors.

Raleigh-Durham, North Carolina Area

As a Publicity Intern, I assisted the Publicity Director by preparing and distributing press releases, media mailings, and other promotional and marketing materials to media, reviewers, and book sellers. In addition, I assembled and distributed press packets to authors and agents, and responded to media requests for books, extracts, and supporting materials.

Raleigh-Durham, North Carolina Area

I coordinated, managed, and promoted significant events for business leaders, donors, alumni, and students, while assisting visitors and serving as a facilities guide for the Center.

B.A., English Literature

Activities and Societies: Admissions Ambassador

Diploma

Activities and Societies: Varsity Field Hockey, Distinguished Alumni Chair, School Musicals

Education record

Activities and Societies: Junior Varsity Field Hockey, Yearbook, Green Key Society