Allison F. Email & Phone Number

Beattyville, Ky, Us

Washington D.C. , Us

Blossom has bloomed into a fresh approach to its boutique digital marketing services. With this change, my role has shifted to working solely with my first loves of Digital Marketing, SEO & WordPress Development. I am continuing to help small to medium businesses grow organically and building SEO-friendly WordPress sites for locally-owned businesses!

Washington D.C. , Us

Manage client accounts at a small boutique agency, ensuring client satisfaction and delivering tailored digital marketing solutions.Develop and implement comprehensive digital marketing strategies, including SEO, PPC, and social media campaigns, to drive online presence and engagement.Analyze campaign performance and provide actionable insights to continuously improve outcomes.Collaborate with teams on various projects while maintaining a hands-on approach to account management, strategy, and deployment.Focus on client relationship management and retention, ensuring a high level of client satisfaction.Design and maintain WordPress websites, ensuring they are optimized and up-to-date for maximum effectiveness.

West Bloomfield, Michigan, Us

Working as the Head of Digital Marketing at High Level Marketing allowed me to focus on both of my career passions of SEO and content development. I had the honor to manage very talented teams of people that crush it in both of these areas of digital marketing. Working to help define the vision of the Digital Marketing Department while nurturing the team and creating a corporate culture worthy of the great people that I worked with was one of the most fulfilling roles I have found in my 20+ years of working in marketing.One of the most exciting parts of this position was creating a training process for new employees. Employees that start with years of experience or those that started as entry-level employees now go through a thorough training process. I nurtured this training process to help all team members, regardless of their skill level, utilizing videos, documentation, and sample guides for every task they may need to perform. This training program significantly increased new employee satisfaction and retention.Working at the executive level at High Level Marketing allowed me to stretch my project and budget management skills. I worked with other members of senior leadership to build a budget for each department and the company as a whole. I brought in a "creative-capacity" program for the teams that I managed in order to harness the talent and interest of each employee in the most productive way possible while also managing their capacity so that they did not reach a point of burnout.

Dallas, Texas, Us

Starting as an SEO Strategist, I quickly moved up within the company. My customer relationship skills, proven retention rate, and upsell quota allowed me to be selected to work with a team to create the new Account Management department. The Account Management Department was developed to focus on client satisfaction and retention. Once this department was created, I worked to create the Account Manager Engineer (AME) role. This role allowed me to focus on process development and employee growth and training. In the AME role, I created a much-needed training program for new employees and ongoing training processes for the entire team. As the AME, I was responsible for hiring new Account Managers, training new hires, ongoing development of existing employees, training material development, process improvements, delivery of technical account management and implementation expertise, and various other account management training-related functions.In the AME position, I was able to work as a leader and a mentor to 20 account management team members, as well as work on process improvement and employee development throughout the digital marketing team.

Richmond, Virginia, Us

At Ross Media, I was tasked with building the SEO department from the ground up. Starting with a blank slate, I successfully increased domain authority and valuable website traffic across all client websites.Diverse Industry Experience: Worked across various verticals, including Automotive, HVAC, Hearing Care, and more, applying specialized SEO strategies tailored to each industry.Web Platform Expertise: Primarily served as a WordPress expert while also working on other platforms like Drupal and Dealer.com.Content Strategy & Execution: Led the development of original blog content and revitalized existing content across multiple client sites, ensuring consistent and effective messaging.Team Leadership: Oversaw all content development teams and managed all SEO-related tasks, driving successful outcomes through strategic direction.Analytical Reporting: Generated detailed reports using tools such as Google Analytics, Screaming Frog, and Hootsuite Analytics to measure success and guide continuous improvement.Sales Collaboration: Partnered closely with the sales team to advocate for digital marketing and support the sale of SEO services, contributing to the overall growth of the business.

Buford, Georgia, Us

Initially hired as a Technical Writer, I quickly leveraged my automotive industry digital marketing experience to transition into the Head of Marketing role at MyAirbags. In this position, I spearheaded the development and implementation of comprehensive marketing strategies that drove business growth.Website Optimization: Expertly rebuilt and maintained the company website, focusing on essential optimization techniques to enhance performance and user experience.Content Strategy: Led the creation and revitalization of original blog content, ensuring it was aligned with the company’s goals and industry trends.Social Media Growth: Successfully navigated various social platforms and tools to expand the company’s social media presence and engage with a broader audience.Marketing Planning: Developed and maintained a detailed marketing plan and calendar, streamlining efforts to maximize efficiency and effectiveness across all channels.

Birmingham, Al, Us

Collaborated with the digital marketing department, focusing on Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns for car dealership websites.SEO Optimization: Maintained and optimized client websites to achieve the highest possible SEO return, tailoring content to meet the specific needs and demographics of each client.Content Development: Organized and developed content to maximize organic search results and optimized blog content using WordPress to boost visibility.Analytics & Reporting: Utilized various analytics platforms, including Google Analytics, Moz Analytics, SearchForce, and SEMRush, to track and report on SEO progress, driving data-informed decisions to enhance site traffic.Social Media Integration: Assisted clients in setting up and utilizing social media packages, such as HootSuite, to increase social media presence in conjunction with SEO efforts.Contract Role: After relocating to Georgia, continued in a contract role as an SEO Content Developer, producing over 150 pages of SEO-friendly content monthly.

Master Of Science - Ms, Criminal Justice: Forensic Psychology

Wellness Counseling Certificate, Psychology: Organizational Wellness

Psychological First Aid Certification, Psychology

Bachelor’S Degree, Dual Degree In Business Administration & Psychology