Allison Henriquez Email and Phone Number
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A seasoned professional with over two decades of experience bringing a wealth of expertise in building dynamic teams, implementing strategic business plans, and optimizing budgets to enhance company performance and capital. With a background rooted in Marketing, currently overseeing sales and operational planning for retail, along with the management of cultivation and manufacturing operations, wholesale departments, retail operations, and compliance for New England Treatment Access (NETA), and Goodblend Texas, under the Parallel Company, (Multi-State Cannabis Operator.) Recognized for high-energy and results-oriented leadership, and acknowledged for developing highly effective teams, implementing innovative online tactics, and driving measurable strategies for revenue growth, by building a market presence, increasing customer acquisition, and fostering repeat loyalty and engagement. Strong commitment to operational excellence consistently, delivering results in both leadership team development and revenue growth. #Leadership #OperationalExcellence #TeamBuilding #RevenueGrowth #InnovationMinded
Parallel
View- Website:
- liveparallel.com
- Employees:
- 331
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Senior Vice President Of Sales, Marketing And OperationsParallelBoston, Ma, Us
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Senior Vice President, Massachusetts And Emerging MarketsParallel Feb 2024 - PresentAtlanta, Ga, UsResponsible for steering the development of strategic initiatives for the Massachusetts and Texas markets, with a keen focus on cultivating high-performance leadership teams. Responsible for overseeing the entire spectrum of P&L responsibilities, ensuring operational excellence and market growth. Positioned as a dynamic and strategic leader, well-versed in navigating the intricacies of emerging markets and shaping the cannabis industry landscape through innovative market strategies.
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President, Neta (Ma)Parallel Mar 2022 - Mar 2024Atlanta, Ga, UsResponsible for strategic planning for market growth with full P&L responsibilities and oversight of cultivation, production & manufacturing, retail, retail operations and compliance teams for the MA market.
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Vice President, Marketing (Ma)Parallel Apr 2021 - Mar 2022Atlanta, Ga, UsVice President, Marketing for one of the largest cannabis dispensaries in MA, Netacare.org.
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Vp, Customer Acquisition & RetentionParallel Jul 2019 - Apr 2021Atlanta, Ga, Us
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Vp, MarketingBookbub Jan 2019 - Jul 2019Cambridge, Ma, UsResponsible for leading cross functional marketing initiatives to significantly increase consumer activation and engagement across all channels including digital marketing, social media, email marketing, and the website. -
Vp, MarketingFuture Plc Sep 2018 - Nov 2018London, England, GbFuture plc acquired Purch on September 5, 2018. -
Vp, Membership MarketingPurch May 2017 - Sep 2018New York, UsResponsible for leading teams that focus on developing innovative strategies for driving member retention and loyalty across the eco-system of B2C brands at Purch through various channels. -
Director, MarketingRue La La Oct 2013 - May 2017Boston, Ma, UsResponsible for overseeing the strategy, budget and execution of all activation and retention marketing initiatives including, new member experience, loyalty, VRP (Very Rue Person) initiatives, shipping programs, and member “win-back” series. -
Senior Director, MarketingCone Media, Llc Oct 2012 - Sep 2013AdAgility (formerly known as Cone Media), a Boston-based media and technology company, delivers innovative product and service solutions that improve customer acquisition and monetization performance online, offline, and via mobile.AdAgility helps businesses acquire customers through online and offline channels. AdAgility monetizes traffic, customers, members, registrants, and visitors with LeadGenAds™, a proprietary lead generation and transactional advertising capability.In addition to customer acquisition and monetization solutions, AdAgility offers complete program development, creative execution, and management consulting.
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Senior Director, MarketingProspectiv Jan 2011 - Sep 2012Responsible for overseeing the business developement, account management and email teams for the Lead Generation business unit.Also responsible for leading member acquisition and consumer promotions for www.eversave.com.
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Marketing ManagerVistaprint Apr 2007 - Jan 2011Waltham, Ma, UsResponsible for managing the US Acquisition Email team including successfully planning, executing, measuring and optimizing performance with approximately $10 million in yearly marketing spend. -
Marketing ManagerGaming Vc Jan 2005 - Apr 2007Gaming VC is the operator of www.casinoclub.com, a leading European Online Casino. Responsible for managing the development / execution / tracking for all CRM Marketing Campaigns including: win back programs, conversion programs, weekly newsletters and promotional messaging
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Marketing SpecialistHighland Net Lease Capital Llc May 2004 - 2005Responsible for developing marketing plans for all marketing activities including email marketing, direct mail and gorilla marketing.
Allison Henriquez Skills
Allison Henriquez Education Details
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Northeastern UniversityMarketing And Journalism -
Northeastern UniversityPublic Relations
Frequently Asked Questions about Allison Henriquez
What company does Allison Henriquez work for?
Allison Henriquez works for Parallel
What is Allison Henriquez's role at the current company?
Allison Henriquez's current role is Senior Vice President of Sales, Marketing and Operations.
What is Allison Henriquez's email address?
Allison Henriquez's email address is ah****@****els.com
What is Allison Henriquez's direct phone number?
Allison Henriquez's direct phone number is +161787*****
What schools did Allison Henriquez attend?
Allison Henriquez attended Northeastern University, Northeastern University.
What skills is Allison Henriquez known for?
Allison Henriquez has skills like Lead Generation, Email Marketing, Online Advertising, Marketing, Crm, E Commerce, Account Management, Customer Acquisition, Affiliate Marketing, Digital Marketing, Business Development, Online Lead Generation.
Who are Allison Henriquez's colleagues?
Allison Henriquez's colleagues are Calvin Poulton, Nicole Bullis, Jake Quarrell, Travis Matos, Raymond Kegelman Iii, Michael Petrosino, Joshua Hicks.
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