Allison Lesser Email & Phone Number

Experienced professional in digital marketing, customer acquisition, market research, usability, marketing analytics, product optimization and consumer insights. A thought leader for consumer experience and driving product, marketing & content teams to make data driven decisions.Specialties: Digital Marketing • Consumer Research • Usability & Facilitation • Audience Segmentation • Product Marketing • Marketing Analytics, including A/B testing • Direct Marketing • Strong collaboration with cross-functional teamsWith over 20 years of experience in marketing, Allison has led marketing acquisition, product marketing initiatives, qualitative and quantitative market research, website redesign, competitive research, digital marketing efforts, website usability projects, and started her career in marketing analytics.Allison has a wide range of digital marketing and consumer insights experience, leading a team of marketers at The Teaching Company from 2015 - 2023, driving new customers from multiple channels including paid social, search, audio, influencer, in-app and TV. Prior to that, she engaged in research projects across a wide range of industries, some of which include Marriott International and Brand USA. As the Digital Marketing Director at Envision EMI, she led the website redesign efforts and digital marketing team. She led multiple product marketing projects while at K12 Inc., and had ten years’ experience working at AOL leading digital marketing and research efforts for AOL Travel and other AOL Marketplace channels. Allison began her career at AOL in marketing analytics, and then branched into a digital marketing role for AOL Travel, focusing mostly on consumer insights, usability and performance optimization. Prior to AOL, she worked as a consultant for PriceWaterhouseCoopers including marketing analysis for the US Postal Service. She has an undergraduate degree in Finance from Virginia Tech, and an MBA concentrating in Marketing from The University of Maryland’s Smith School of Business.