Responsible for planning and directing Beech Brook’s overall communications program, including the development and dissemination of information to key stakeholders; assisting with marketing of direct service programs; supporting the agency’s human resources and foster care recruitment programs; and other communications needs. Also responsible for overseeing the consistent use of the Beech Brook brand and messaging in all print and electronic communications and materials.

Create and promote opportunities to engage community members in Jewish learning, practice Jewish values as well as experience spirituality and community to enrich their lives.

Managed all communications for the annual Burning River Fest, a two-day music, arts, and environmental festival whose proceeds of almost $400,000 to date have been donated towards the sustainable future of our waterways. • Attracted nearly 5,000 attendees to the 2014 Burning River Fest (July 25 & 26) through social media posts, advertising and traditional media publicity• Engaged and increased followers on Facebook (40%), Twitter (101%) & Instagram (9600%)• Sold 50% more pre-sale tickets than the year before by using survey data to define insights and determine best use of marketing dollars; reduced budget by 60% and spent majority on social media• Negotiated media partnerships to promote the Fest including blog posts, articles, contests and ticket giveaways producing over 30 articles (more than any previous year), 3 print ads, 20 posters in kiosks around downtown Cleveland, and hundreds of Twitter and Facebook posts• Coordinated content and delivery for all signage, printed materials and merchandise to create positive experiences for attendees as well as recognize sponsors, partners and grantees

• Allocated department resources by creating and managing a high volume of project timelines for digital (email, web updates, social media), print, advertising and media needs• Oversaw $85,000 advertising budget and placed over 80 ads throughout the year to increase awareness about the Federation’s events, programs and activities• Supervised three professionals in the print shop, mail room and marketing department• Engaged a dozen vendors for high-quality photography, videography, print advertising and direct mail• Developed new production order process to better meet client needs and expedite marketing efforts• Reduced direct mail costs by 71% for the 2014 annual fundraising campaign

• Led all marketing efforts and strategies for the Federation’s 2012 and 2013 annual fundraising campaigns (combined, these campaigns raised over $50 million)• Utilized market research and survey data to develop and produce compelling content for ads, press releases, invitations, motivational messages, direct mail, donor acknowledgement letters, billing messages, website, videos and social media posts• Repurposed print and digital content to reach different audiences through multiple channels• Acted as the media liaison for events and fundraising efforts to ensure coverage by the Cleveland Jewish News, The Plain Dealer, Sun Press, local TV affiliates and other media outlets• Conducted market research to identify effective messaging and improve brand identity

Sponsored by the Federation and selected for a two-year fellowship tailored to improve leadership skills and facilitate professional growth.

• Responded to time-sensitive and often urgent needs by quickly developing marketing materials• Multi-tasked to promote the programs and activities of six departments • Implemented customer relationship management (CRM) tool to improve communications• Coordinated publicity and marketing efforts for annual community-wide Holocaust commemorations in the fall and spring and improved relationship with local Holocaust survivor community• Collected, wrote and edited content for monthly Federation e-newsletters

Sponsored by the Federation and selected to participate in a community-wide leadership program.

• Managed direct-mail campaign to 11,000 educators and 170 local PBS stations to promote PBS as one of the leading providers of on-air and online educational programs for students and educators• Initiated partnerships with national education organizations to increase collaboration • Ensured maximum visibility of programs and gathered market research by talking to teachers and administrators at national education conferences

• Strengthened communication as the primary liaison between internal staff of PBS TeacherLine and partners (local PBS stations, school districts, colleges, universities, and state departments of education)• Reviewed all quarterly reports from local partners to ensure deliverables were being met and provided status reports for annual grant report to the U.S. Department of Education• Developed training materials and ongoing resources for local coordinators to improve quality and overall implementation of the project