Allison Beatrice Email & Phone Number

Louisville, Kentucky, Us

London, Gb

Blackfriars, London, Gb

Blackfriars, London, Gb

Blackfriars, London, Gb

Seattle, Wa, Us

Seattle, Wa, Us

Manage large CPG company's display advertising across all Amazon properties and products. Strategize on an ongoing basis to ensure campaigns perform to maximize revenue. Utilized proprietary systems to analyze Amazon data in order to optimize and deliver campaigns. Work with sales partners, emerging product partners, and product managers to test new technologies and strategies. Amazon Subject Matter Expert (SME) on Viewability. Assisted in the rollout of the Amazon Viewability Product to company and lead trainings and office hours across the US and European markets. Launched two eight-bit games across multiple platforms and products coinciding with the NCAA basketball and football seasons. Launched first ever client Alexa skill. Manage multiple brand campaigns, totaling millions of dollars on a continued basis. Created and rolled out reporting and presentation template across AMG CPG team. Make ongoing strategic recommendations in order to scale business across categories.

Louisville, Kentucky, Us

Assisted with events and tastings. Consulted on social media presence, strategy and branding. Aided sales growth and brand recognition.

New York, Ny, Us

Implemented and maintained campaigns for e-commerce clients across verticals using proprietary technology. Managed relationship with engineers and data scientists to launch new partners and maintain client accounts. Worked in Keen to pull data analysis reports on all email metrics for clients, and optimize based on performance. Project managed internal teams for continued success and growth of existing accounts.

San Francisco, California, Us

Completed Quality Assurance checks on all flagship US sites to ensure that the technology conforms to the correct specifications. Managed relationship with the Sales Managers on all accounts for “Health Checks” that have been completed, including project managing any support tickets that were needed. Acted as a liaison between the sales and engineering teams to make sure information is conveyed properly among all parties.Enabled certain best practices within the RichRelevance dashboard to create a smoother experience for clients.

San Francisco, California, Us

San Francisco, California, Us

Responsible for managing $6+ million of client campaigns within the Telecom and CPG Verticals. Implement and manage campaigns on large e-commerce sites using the RichRelevance proprietary technology and ad server. Collaborate with designers to create custom placements and IAB standard ad units. Work with sales team to strategize campaigns, implementations and metrics. Manage, track and optimize campaigns against performance metrics. Provide reporting using RR proprietary data including sales lift, view lift, category comparisons among competitors, search lift, sales share and view share.

Functioned as the primary client contact for 7 e-commerce clients. Created strategic plans to increase revenue, brand awareness and search presence. Responsible for all aspects of Search and Affiliate Marketing including managing internal media, creative and analytics teams. Tracked, measured and reported traffic, conversions, clicks, click through rates, conversion rates, spend and revenue through Google, MSN and SearchForce. Conducted weekly status calls, wrote recaps, created PowerPoint presentations, handled all funds and billing. Worked on internal social media team to promote agency and clients. Launched a new client within first two months of employment, which included creating strategy, executing keyword campaigns and optimizing landing pages.

New York, Ny, Us

Negotiated, purchased and maintained ad space for four major clients: Fidelity Investments, Choice Hotels, AutoZone and Stainmaster. Acted as liaison between the clients and the television networks. Managed all advertising as well as ensured all correct trafficking of several hundred spots and cleared billing discrepancies. Conducted demographic research and post-buy analysis in order to qualify the delivery of the deal as a whole. Created and exercised solutions for added-value elements of media plans. Assessed television and digital cross-platform opportunities for clients. Wrote and presented POVs to clients for new sponsorship ideas from vendors.

New York, Us

Provided editorial support such as fact-checking for Fall and Spring Market Tabloid submissions. Developed relationships with staff writers, sent image requests, sourced products and archived issues. Managed all products, both domestic and international, for photo shoots. Published sidebars in annual trade show magazine of NeoCon, a major convention for designers.

Medford, Massachusetts, Us

Interviewed prospective Tufts University students.

Worked in an archaeological lab to restore objects from an 1841 shipwreck. Objects conserved include coins, vases and a Roman amphora from 1 BC to original quality.

Aligned with gallery artists and prepared for an artist retrospective in Las Vegas.

Ba, Art History, Italian

Art History, Italian

Education record