Allison Bennett Email & Phone Number

Columbus, Oh, Us

Malibu, Ca, Us

Manage a multi-platform DTC data flow from various sources into a central data hub for use in Power BI providing real-time data.Develop data models, reports and dashboards providing increased transparency, control and insight into business performance.Analyze and manage performance across paid and organic marketing channels (Paid Social, Paid Search, Affiliate, Email/SMS, Referral, and testing channels) to provide strategic and tactical recommendations to stakeholders. Utilize various attribution models in GA4 and Northbeam to understand value of touchpoints along the customer journey, providing recommendations to channel owners, allowing for optimal spend and ensuring ROAS goals are met.Develop customer LTV/Retention models to create strategies for long-term growth and better understand how marketing efforts impact the value of customer cohorts. Perform market research for planning marketing strategy in new geographical markets.

Columbia, Maryland, Us

Developed processes for modeling, analyzing, and reporting on marketing data to track KPIs, highlight program outcomes, and understand trends across marketing campaigns for use by 12+ B2C brands, 2 B2B brands, and hundreds of franchise owners. Transform marketing data into actionable insights through value-added reports and dashboards by combining internal and external vendor data to tell a compelling visual story using Power BI.Develop automated processes for intaking and managing data assets using API’s, web hooks, and other live connections.Create innovate data capture methods and management tools using Power Apps, SharePoint, Power Automate, amongst other platforms.

Columbia, Maryland, Us

Provided ad-hoc data analysis and visualization support for the marketing department and senior leadership.Provided ongoing Google Analytics support to all brands and business functions.Improved digital tracking across all brands and business functions using Google Analytics by implementing tracked URLs and conversion goals.

Arlington, Virginia, Us

Created custom reporting solutions relating to public safety and emergency communications interoperability programs utilized by the Federal Government. In addition, developed custom Microsoft Power Apps solutions for streamlined data collection and management.Collaborated directly with stakeholders and senior leadership to determine gaps in existing processes and identify potential improvement through data management practices and promote automation where possible.