Allison Bennett

Allison Bennett Email and Phone Number

Senior Manager, Marketing Analytics @ OSEA Malibu
Columbus, OH, US
Allison Bennett's Location
Columbus, Ohio, United States, United States
Allison Bennett's Contact Details

Allison Bennett work email

Allison Bennett personal email

n/a
About Allison Bennett

Accomplished marketing analytics professional who thrives at the intersection of data, marketing, and strategy. Extensive experience implementing and onboarding BI tools and developing reporting/dashboard portfolios for DTC + B2B orgs and government agencies.

Allison Bennett's Current Company Details
OSEA Malibu

Osea Malibu

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Senior Manager, Marketing Analytics
Columbus, OH, US
Website:
oseamalibu.com
Employees:
141
Allison Bennett Work Experience Details
  • Osea Malibu
    Senior Manager, Marketing Analytics
    Osea Malibu
    Columbus, Oh, Us
    View
  • Osea Malibu
    Marketing Analytics Manager
    Osea Malibu Oct 2022 - Present
    Malibu, Ca, Us
    Manage a multi-platform DTC data flow from various sources into a central data hub for use in Power BI providing real-time data.Develop data models, reports and dashboards providing increased transparency, control and insight into business performance.Analyze and manage performance across paid and organic marketing channels (Paid Social, Paid Search, Affiliate, Email/SMS, Referral, and testing channels) to provide strategic and tactical recommendations to stakeholders. Utilize various attribution models in GA4 and Northbeam to understand value of touchpoints along the customer journey, providing recommendations to channel owners, allowing for optimal spend and ensuring ROAS goals are met.Develop customer LTV/Retention models to create strategies for long-term growth and better understand how marketing efforts impact the value of customer cohorts. Perform market research for planning marketing strategy in new geographical markets.
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  • Authority Brands
    Marketing Analytics Manager
    Authority Brands May 2022 - Oct 2022
    Columbia, Maryland, Us
    Developed processes for modeling, analyzing, and reporting on marketing data to track KPIs, highlight program outcomes, and understand trends across marketing campaigns for use by 12+ B2C brands, 2 B2B brands, and hundreds of franchise owners. Transform marketing data into actionable insights through value-added reports and dashboards by combining internal and external vendor data to tell a compelling visual story using Power BI.Develop automated processes for intaking and managing data assets using API’s, web hooks, and other live connections.Create innovate data capture methods and management tools using Power Apps, SharePoint, Power Automate, amongst other platforms.
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  • Authority Brands
    Marketing Data Analyst
    Authority Brands Sep 2020 - May 2022
    Columbia, Maryland, Us
    Provided ad-hoc data analysis and visualization support for the marketing department and senior leadership.Provided ongoing Google Analytics support to all brands and business functions.Improved digital tracking across all brands and business functions using Google Analytics by implementing tracked URLs and conversion goals.
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  • Lafayette Group
    Business Intelligence Associate
    Lafayette Group May 2019 - Sep 2020
    Arlington, Virginia, Us
    Created custom reporting solutions relating to public safety and emergency communications interoperability programs utilized by the Federal Government. In addition, developed custom Microsoft Power Apps solutions for streamlined data collection and management.Collaborated directly with stakeholders and senior leadership to determine gaps in existing processes and identify potential improvement through data management practices and promote automation where possible.
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Allison Bennett Skills

Social Media Time Management Customer Service Research Public Relations Public Speaking Marketing Communications Leadership Press Releases Data Entry Teamwork Windows Social Media Marketing Event Management Marketing Communication Tableau Social Networking Sql Event Planning Microsoft Office Powerpoint

Allison Bennett Education Details

  • Bowling Green State University
    Bowling Green State University
    Sociology

Frequently Asked Questions about Allison Bennett

What company does Allison Bennett work for?

Allison Bennett works for Osea Malibu

What is Allison Bennett's role at the current company?

Allison Bennett's current role is Senior Manager, Marketing Analytics.

What is Allison Bennett's email address?

Allison Bennett's email address is ab****@****oup.com

What schools did Allison Bennett attend?

Allison Bennett attended Bowling Green State University.

What skills is Allison Bennett known for?

Allison Bennett has skills like Social Media, Time Management, Customer Service, Research, Public Relations, Public Speaking, Marketing Communications, Leadership, Press Releases, Data Entry, Teamwork, Windows.

Who are Allison Bennett's colleagues?

Allison Bennett's colleagues are Jesus Antonio Gutierrez Cardozo, Brooke Babcock, Nicholle Bertino, Tessa Gultom, Rosanna Servodio, Claudia Gonzalez, Feona Marie Zuniega.

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