• Global employer brand leader responsible for bringing the employer value proposition to life for candidates and employees. • Strategically implemented talent marketing trends to position the company as an employer of choice by promoting: an award-winning culture, an impactful employee experience, and a diverse and inclusive workplace for all across various channels and platforms. • Awards included: -Recognition on the Forbes 2020 World’s Best Employers list -2020 HRO Today’s Most Admired Employer Brand Award Winner -Talent Board’s 2020 North American CandE (Candidate Experience) Winner• Established the company’s first global digital content strategy to attract top talent via digital advertising, organic social media, search engine marketing, and an employee storytelling series generating over 6,000 views in the first 3 months.• Deployed digital advertising campaigns that consistently outperform LinkedIn’s average click through rate at 1% (average is .5-.7%).• Created over 200 new go-to-market attraction assets to leverage in talent campaigns globally.

• Team Lead for Global Employer Brand and People Communications - bringing our culture and values to life for candidates and employees. • Built SAS' global Employer Brand strategy with focus areas in recruitment marketing, digital advertising, content marketing, social media, and employee engagement. All content is curated to highlight employee stories to recruit and retain top talent and continue positioning SAS as an employer of choice as a Top 10 World's Best Workplace. • Directs digital advertising for employer branding outperforming LinkedIn's average with an 80% click through rate to pipeline quality candidates. Responsible for campaign creation, execution, and analyzing downstream metrics post-campaign. • Oversees creative concepting and copy development for employer branding campaigns including web, digital, print and video. Launched the cornerstone employer branding theme "Your Curiosity Matters".• Created and leads the HR social media strategy promoting #saslife - which has the top engagement score for all of SAS' organic social posts. Increased engagement score from 3K to 28K, an 833% increase, in 2 years. • Founded SAS' Diversity and Inclusion global communications strategy and tactics including the launch of 7 new web pages and 6 employee resource groups.• Oversees SAS' global culture message and employee value proposition. • Core Brand team member charged with refreshing and actively managing SAS' global corporate brand and ensuring alignment with employer brand.

• Led the refresh of SAS' corporate Values resulting in worldwide adoption. As an outcome of the project, new creative materials and messaging were developed to integrate the values in to recruitment marketing materials, employee engagement programs, and leadership training.• Responsible for facilitating cross-functional relationships with corporate creative, corporate social media, PR, and internal communications for employer branding campaigns and creative. • Represents SAS for presentations on culture, highlighting the important connection between culture and business performance. Regularly presents to a variety of audiences including customers, media, and internal audiences.• Created and implemented SAS’ global HR communications strategy and tactics by coordinating across all teams in the HR division - from Talent Acquisition to Talent Development, to Benefits and Compensation - ensuring consistent messaging and driving increased employee engagement.

• Managed employee engagement programming, communications and campaigns focusing on fundraising and volunteerism to build a corporate culture of caring, commitment and collaboration.• Established the Community Relations Social Media and Communications Strategy. Community Relations content was the third highest viewed category on the corporate blog behind industry news and thought leadership.• Negotiated sponsorship agreements with key community partners including Susan G. Komen, American Heart Association, March of Dimes, and American Diabetes Association to help improve the health and well being of customers and communities.

• Enabled our employer brand via the creation of creative collateral and content via web, print, email, and social media.• Developed high-quality, strategic communications to broaden internal and external awareness of culture and employer brand initiatives. • Cultivated HR social media content and measured engagement on our corporate platforms including Facebook, Twitter, Pinterest, and our external blog in collaboration with corporate Social Media team. Staff writer for employer brand content on BCBSNC corporate blog.• Managed the marketing and communications for Blue Cross Blue Shield of North Carolina's internal health and wellness program - a core part of the culture - for over 4,800 employees with a 92 percent participation rate (including vendor management and acquisition for programs).• Communications consultant to various HR departments including Benefits, Performance Management, Employee Relations, and Wellness.