Outcome-focused full-stack growth manager with a proven track record of leading high-impact teams and driving growth across the funnel. I have 10 years of experience growing B2C companies in tech and e-commerce, with a focus on optimizing the user lifecycle-- activation, engagement and retention of customers, pricing and monetization, building personalization engines, and leading major product launches.In my roles, I’ve demonstrated the ability to:-Lead a Team: Inspire a shared vision across a team of designers, engineers, analysts, researchers and marketers to build toward an outcome, making pivots when necessary-Player/Coach: Directly manage a team of high-performing individuals, reaching aggressive KPIs quarter after quarter while also focusing on personal & professional development -Building roadmaps & influence direction: Identify growth opportunities from product usage patterns and key insights resulting in experimentation roadmaps and sequencing based on expected impact and level of effort -Experimentation: Leverage qualitative & quantitative data to build data-driven hypotheses, and test with a/b testing methodologies. Proficient in experimentation evaluation, with a deep understanding of sample size, significance level, and biases that might influence results. -Measurement: Identified key KPIs and developed tracking to drive accountability and enable communication of impact. -Value propositions and positioning: Understanding the functional and emotional jobs of the consumer to build value propositions and effective campaign positioning -Make informed decisions: Quickly analyze information available and make informed decisions with the best outcomes for the customer and company in mind.
-
Global Group Lead, RetentionStrava Jan 2023 - Feb 2024San Francisco, California, UsLead a global team focused on new user activation, feature adoption, and monetization via lifecycle comms (email, push & in-app messaging), reaching aggressive KPIs quarter after quarter Instrumental in reaching aggressive revenue goals through strategic initiatives aimed at subscriber acquisition & renewal, and increased new user retention rates by a 2% global lift Spearheaded cross-functional collaboration initiatives resulting in streamlined operations and improved outcomesServed as an Interim Product Manager for the Comms Platform Team, working closely with Al/ML engineering teams to develop propensity models enabling a shift from rule-based to model-based targeting, resulting in a significant lift in comms engagement & user retention Experience building Strava’s MarTech stack, inclusive of internal tools and adopting new Iterable features to drive efficiency and higher performing commsManaged a high-performing team for 2+ years with an emphasis on inspiring ingenuity and promoting authenticity while driving business impact & pioneering ways-of-working across cross-functional teams -
Sr. Product Marketing Manager, GrowthStrava Oct 2021 - Jan 2023San Francisco, California, Us
-
Product Marketing Manager Ii, GrowthStrava Jan 2021 - Oct 2021San Francisco, California, Us
-
Growth Marketing Manager Ii - Lyft Bikes, Scooters & TransitLyft Mar 2020 - Jan 2021San Francisco, Ca, UsResponsible for development, execution and optimization of multi-channel experiments and campaigns to exceed revenue goals (campaign & automation) across 8 bike share markets and 6 scooter markets Execute membership positioning experiments to better understand what features resonate with the userExperiment with pricing and incentives to inform pricing and discount strategy Identify objectives/KPIs for each initiative and provide transparent and actionable reports on performance Manage relationships with municipal stakeholders, agencies, and cross-functional teams to reach shared goals -
Growth Marketing Manager- Lyft Bikes, Scooters & TransitLyft Jul 2019 - Mar 2020San Francisco, Ca, Us
-
Marketing Specialist - Lyft Bikes & ScootersLyft Oct 2018 - Jul 2019San Francisco, Ca, Us
-
Digital Marketing SpecialistOxfam America Mar 2018 - Oct 2018Boston, Ma, UsDeveloped and executed the digital fundraising strategy across all paid digital channels focused on lead generation and conversionLed brand positioning exercises to inform 2018 brand campaign—Join the 100%—focused on gaining public trust and participationAnalyzed donor data to understand the target audience to inform prospecting and retention campaigns Worked with the creative team and several agencies to develop and execute the holiday fundraising campaign -
Growth & Product MarketingCotopaxi - Gear For Good Jan 2017 - Mar 2018Salt Lake City, Utah, UsManage all marketing channels used to drive registrations to Cotopaxi's Questival Adventure Race, and manage retention efforts post-event. Marketing channels include display, paid & organic search, email, social, PR and affiliate. Develop tactics to create an engaging community and develop brand affinity before, during and after the race via social, email, and field strategies. Develop meaningful relationships and partnership with like-minded brands to execute cross-promotional strategies. Daily reporting on ROI and sales goals, while developing strategies and recommendations on where to improve. Conduct participant surveys using Qualtrics to further improve the event, and analyze the customer data to guide marketing strategies and reach KPIs. -
Marketing Project ManagerCotopaxi - Gear For Good Sep 2015 - Dec 2016Salt Lake City, Utah, UsDeveloped and managed the email marketing program and strategy. This included creating the email marketing calendar, optimizing email strategy & content, email acquisition, creating and sharing a weekly reporting scorecard, reducing unsubscribe and spam rates and understanding the customer journey in order to create the most efficient email communications to improve customer retention. Supported product design and product launches by using design thinking strategies to develop product insight and product storytelling. Developed this framework and process for both the direct channel and crowdfunding outlets.Managed Cotopaxi's digital promotional calendar from conceptualization to execution. This included working closely with several teams by detailing the project scope, keeping consistent communication with all teams, and monitoring projects. Relied upon to manage a wide range of responsibilities, and have extreme attention to detail.Managed the editorial strategy from content creation to marketing. Played an integral role in developing the affiliate channel, SEO strategy, digital merchandising, print strategy, and influencer relationships during the early stages of the company.
-
Marketing InternCotopaxi - Gear For Good Apr 2015 - Aug 2015Salt Lake City, Utah, UsResponsibilities include increasing brand awareness, website and blog traffic growth, determining key markets and implementing innovative ways in which to convert leads into customers.
-
Marketing AssociateBodetree Mar 2015 - May 2015Scottsdale, Arizona, Us -
Marketing InternBodetree Jun 2014 - Mar 2015Scottsdale, Arizona, UsResponsibilities included curating content for editorial promotions, SEO optimization, social media campaigns, and email campaigns. In this position skills include WordPress, CSS and HTML. Utilized Adobe Suite products such as Photoshop, Illustrator, and InDesign to create graphics, promotional materials, and collateral for partners. Was very involved in customer service and support.
-
Piogears Bike Shop ManagerUniversity Of Denver Sustainability Center Jan 2014 - Mar 2015Denver, Colorado, UsAs an employee at the University of Denver Center for Sustainability, I worked in the on-campus bike shop, and was involved in sustainable transportation initiatives on campus. In addition to bike mechanics, I developed marketing material for promotion of the bike shop, planned and organized events for education, developed a student bike auditing program. While employed, I also was the transportation chair on the executive board of SUSCOM.
Allison Boyd Education Details
-
University Of DenverGeography -
Cimas- EcuadorInternational Development
Frequently Asked Questions about Allison Boyd
What is Allison Boyd's role at the current company?
Allison Boyd's current role is Growth Product Lead | B2C SaaS Subscription Models | Ex - Strava, Lyft.
What schools did Allison Boyd attend?
Allison Boyd attended University Of Denver, Cimas- Ecuador.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial