Allison Brown Email and Phone Number
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As an Influencer Marketing Manager, I oversee the influencer marketing efforts to drive brand awareness, content creation, and sales conversions. In previous roles, I also oversaw and executed all social media marketing channels for the brand.I completed a BS in Business Administration from The Ohio State University with a specialization in marketing. During my time at Ohio State, I was a member of the Honors Cohort and the Mortar Board Honor Society programs.I currently reside in Nashville, TN. I am a certified personal trainer and nutritionist. My passion for health and wellness extends beyond my roles within companies and is truly a huge part of my life. Key competenciesInfluencer marketing, public relations, e-commerce, field marketing, entrepreneurship, event planning, social and digital marketing, campaign management, social media management
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Senior Influencer Marketing ManagerCvs HealthNashville, Tn, Us
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Senior Influencer Marketing ManagerCvs Health Mar 2023 - PresentWoonsocket, Ri, Us-oversee summer marketing intern & celebrity endorsement project -launch CVS ambassador program -execute monthly influencer seeding boxes -create dynamic monthly influencer campaigns to support retail initiatives -vet influencer lists to find the best brand partners -approve influencer content for posting -create influencer briefs that align with retail store goals -
Senior Social Media & Influencer Marketing ManagerBulletproof 360 May 2022 - Dec 2022Seattle, Wa, Us-Manage content calendar for social media platforms : Instagram, TikTok, Pinterest, LinkedIN through Dash Hudson-Generate captions for all content posted -Analyze data to drive profile views and website link clicks -Optimize social media channels through test and learn strategies-Continue end-to-end influencer campaign management -Create content for Pinterest, Instagram, and TikTok -Find ways to generate revenue and ROI for social media and influencer marketing efforts -
Influencer Marketing ManagerBulletproof 360 Oct 2021 - Dec 2022Seattle, Wa, Us-Manage influencer relationships through campaigns on GRIN and Tribe platforms-Negotiate contracts with influencers-Develop relationships with content creators on YouTube, Blogs, Pinterest, Instagram, and Facebook-Work with influencers to create sales conversions and report on ROI via affiliate tracking links -Create influencer strategy to increase brand awareness and click through rates on whitelisted content-Partner with cross functional teams to accurately communicate brand priorities and objectives to influencers
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Freelance Influencer Marketing ManagerBad Birdie Mar 2022 - Dec 2022Scottsdale, Az, Us-Create an influencer marketing program to target growth and revenue for Bad Birdie golf -Use Grin to track and manage the influencer marketing program -Generate 9x revenue ROI on the influencer marketing program -Source and onboard new influencers for the program -Manage all communication, payments, and contracts with influencers -Create an affiliate marketing program to further generate revenue using nano influencers and brand fans -
Freelance Influencer MarketingWallaroo Media Jun 2021 - Feb 2022Provo, Utah, Us-Source key influencers for various clients for different campaigns - industries ranging from fashion, health and wellness, and food and beverage-Create relationships with influencers to post about products with various goals ranging from content creation to driving sales -Provide full funnel influencer marketing services to various clients -Use Grin influencer marketing platform to manage influencers -
Social Media And Influencer Marketing ManagerMiniluxe May 2021 - Oct 2021Boston, Ma, Us-Create influencer campaigns from ideation to execution to drive brand awareness and revenue -Launch TikTok and Pinterest social channels for organic brand awareness -Create content for social media channels through Canva -Shoot photo and video content for use on website, social media channels, & email-Report on social media success monthly with key KPI's -Use Sprout Social to plan across social media channels -Launch an affiliate marketing program from internal employees and external brand fans to generate revenue-Manage influencer content creation across channels -
Director Of Influencer Marketing And Social Media At Factor_Hellofresh Sep 2020 - Apr 2021Berlin, Berlin, De-Manage influencer relationships through campaigns on GRIN-Negotiate contracts with influencers -Create editorial calendars for marketing campaigns-Develop relationships with content creators on YouTube, Blogs, Pinterest, Instagram, and Facebook-Manage social media calendars posting across platforms (Instagram, Facebook, YouTube, Pinterest, LinkedIN) -Use Content Cal to schedule out social media posts-Create content for social media channels through Adobe suites and Canva -Report on social media success with optimal report times, content for best engagement, and other KPI's -Take photos and videos for social media posts and ads-Work with influencers to create sales conversions and report on ROI -
Senior Communications ManagerKodiak Cakes Jan 2019 - Aug 2020Park City, Ut, Us-Manage influencer relationships through campaigns on AspireIQ-Plan and execute influencer events in various cities around the US -Plan editor and blogger weekend getaways including everything from invitations to dinner menus-Send out and design press boxes for new product launches-Create press releases for various product launches-Pitch stories and discuss press with local and national media -Develop relationships with content creators on YouTube, Blogs, Pinterest, Instagram, and Facebook-Create Kodiak Cakes dietitian ambassador program-Implement a Kodiak Cakes ambassador program for fitness instructors and trainers -
Public Relations & Influencer Marketing ManagerKodiak Cakes May 2017 - Jan 2019Park City, Ut, Us-Manage influencer relationships through Klear -Send personalized packages to ambassadors and influencers -Create press releases for various product launches-Pitch stories and discuss press with local and national media -Create a national influencer network to help market Kodiak Cakes authentically across platforms -Manage Cause Marketing platforms and outreach
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Grassroots And Public Relations CoordinatorKodiak Cakes Jun 2016 - May 2017Park City, Ut, Us-Manage ambassador program with bloggers, athletes, and dietitians -Create gift baskets and other marketing items for the website -Create Kodiak Christmas experience to surprise and delight customers with gifts -Plan influencer retreat in Park City for bloggers, dietitians, and athletes -Research and plan e-commerce packaging experience -Manage coupon program -Help with customer support -Create and manage campus ambassador program -Direct unique and memorable customer experiences
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Creative Team InternCrosschx Jan 2016 - May 2016Columbus, Oh, Us-Write and publish social media posts -Take photographs for social media and company culture content-Create blog posts for the company blog -
Marketing CoordinatorHopkins Printing Aug 2014 - Jan 2016Columbus, Oh, Us-Daily social media updates to Facebook, Twitter and LinkedIn, Instagram-Compose press releases, white papers and email blasts to the media and clients-Write, produce, and upload short informational videos
Allison Brown Skills
Allison Brown Education Details
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The Ohio State UniversityBusiness Administration; Marketing -
The Ohio State University Fisher College Of BusinessMarketing
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Lexington High School
Frequently Asked Questions about Allison Brown
What company does Allison Brown work for?
Allison Brown works for Cvs Health
What is Allison Brown's role at the current company?
Allison Brown's current role is Senior Influencer Marketing Manager.
What is Allison Brown's email address?
Allison Brown's email address is al****@****kes.com
What is Allison Brown's direct phone number?
Allison Brown's direct phone number is +141957*****
What schools did Allison Brown attend?
Allison Brown attended The Ohio State University, The Ohio State University Fisher College Of Business, Lexington High School.
What are some of Allison Brown's interests?
Allison Brown has interest in Skiing, Cooking, Wake Boarding, Dancing, Baking, Golfing, Reading, Scrapbooking, Painting, Running.
What skills is Allison Brown known for?
Allison Brown has skills like Social Media, Microsoft Office, Microsoft Excel, Public Speaking, Research, Microsoft Word, Marketing, Powerpoint, English, Teamwork, Editing, French.
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