Allison Capozza Email & Phone Number

Austin, TX, US

West Point, NY

Responsible for leading all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads. Manages two direct reports. Collaborates extensively with Business Development/Sales, Faculty and Content Development, and Program Management teams. Reports directly to President.

West Point, NY

Responsible for all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads.

Tarrytown, NY

Primary product and business lead for NUK's Breastfeeding, Oral Care and Food Prep line of products, responsible for aggressive sales growth via innovation and product management. 1) Spearheaded development of new brand positioning statement to inform messaging and innovation roadmaps.2) Led cross-functional teams in development, launch and sell-in of 15.

Greater Seattle Area

Key business analyst for largest business ($4B) at Starbucks, part of high-performing, fast-paced, high-visibility team. 1) Spearheaded Espresso brand team in building annual operating plans, quarterly re-forecasts, 5-year strategic plans and capacity analysis for roasting plants. 2) Tracked, analyzed and communicated product/program performance vs..

Dupont, WA

1) Achieved 501(c)(3) status for the private, non-profit organization. 2) Led monthly board meetings and tracked project work with team of 13 volunteers plus advisor. 3) Collaborated with local community groups and government non-profit organizations to support mission and achieve fundraising goals.4) Coordinated fundraising activities to achieve $40K+ in.

1) Led new merchant acquisitions, problem resolution and promotional development for Platinum merchants to grow unit sales. Negotiated expansion of warehouse fulfillment program to gain incremental revenue.2) Re-structured Amazon’s search term bidding on Google to verify site traffic increases in U.S. geographic regions during peak selling periods.

1) Co-invented the Playtex business unit Consumption Analysis Tool to facilitate easier management analyses, on-boarding and consistent reporting at product and category levels across business lines.2) Led the strategic and creative development of a crucial back-to-school selling season public relations campaign, in-store retail promotions and.

1) Collaborated with Disney licensing team as key brand liaison for day-to-day client management including communication, creative approval process and quarterly reporting requirements to provide on-time and efficient turnaround of Disney's licensee requests. 2) Designed the corporate pitch for Disney to retain key partnership and opened up discussion for.

1) Led cross-functional team through eleven product line extensions to expand business; project generated 267% revenue growth and grew share +2.8% year-over-year.2) Crafted multi-tier marketing plan to hold existing shelf placement in face of retailer challenge to stimulate unit velocity by 0.5 points within 6 months; drove awareness and recommendations.3).

1) Acted as primary brand representative, responsible for strategic direction/oversight. Grew brand revenue from $4.4M to $5.0M.2) Restaged 2 skus to revitalize base brand, including new colors, product design and packaging. 3) Led packaging restage initiative on 9 skus to create cohesive, modern look across line at shelf. 4) Developed/managed budgets.

1) Identified high value potential customers (corporate travel agencies and Fortune 100 companies) for targeted sales campaigns. 2) Researched/designed promotional materials for internal & external hotel communications to strengthen brand image in first year of business. 3) Gathered competitive pricing to assist in future sales and marketing strategies.

1) Responsible for inquiries to prospective vendors, procuring costs and program details, evaluating options, and presenting program recommendations for 2004 Banana Boat account specific promotions.

1) Developed sales presentations for key retail accounts regarding trade promotion effectiveness, new item/brand/ competitive performance, and category trends utilizing POS data, geo-demographic, and consumer research. 2) Managed/updated weekly syndicated data reports sent to internal management and field sales.

M.B.A., Marketing, Finance, Management

Activities and Societies: 1) Faculty-Selected Member of the Consumer Marketing Academy. 2) Merit-Selected Forte Foundation Fellowship.

B.S., Marketing, International Studies

Activities and Societies: 1) Undergrad Marketing Club – Membership Exec, Communications Committee & Exceptional Active Member 2) Kelley.

Study Abroad, International Business & Economics

Copenhagen, Denmark

High School Diploma, College-Preparatory Day School

Activities and Societies: 1) Art Club/Saturday in the City - President, 2) Graphic and Design Services - Co-Founder & President, 3) Web.