Responsible for leading all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads. Manages two direct reports. Collaborates extensively with Business Development/Sales, Faculty and Content Development, and Program Management teams. Reports directly to President.

Responsible for all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads.

Primary product and business lead for NUK's Breastfeeding, Oral Care and Food Prep line of products, responsible for aggressive sales growth via innovation and product management. 1) Spearheaded development of new brand positioning statement to inform messaging and innovation roadmaps.2) Led cross-functional teams in development, launch and sell-in of 15 new/improved innovative product solutions.3) Built and executed strategic annual marketing plans to drive awareness and trial of core and new products, including successful grass-roots product sampling programs resulting in 200+ 4-5 star online reviews. 4) Led qualitative and quantitative research to uncover consumer need gaps, in order to inspire new product development and marketing communication, after recognizing lack of current insights on the business.5) Built strong relationships with key retailers to drive channel-specific growth strategies and incremental trade support, including new partnership with healthcare insurance providers to support Affordable Care Act (ACA).6) Tracked and analyzed business and product performance vs. objectives to uncover risks and opportunities.

Key business analyst for largest business ($4B) at Starbucks, part of high-performing, fast-paced, high-visibility team. 1) Spearheaded Espresso brand team in building annual operating plans, quarterly re-forecasts, 5-year strategic plans and capacity analysis for roasting plants. 2) Tracked, analyzed and communicated product/program performance vs. expectations. Recommended action plans to address variances in performance against annual operating plan (AOP) and to capitalize on growth opportunities in product portfolio via integrated business planning (IBP).3) Led forecasting and managed inventory execution of FY’13 Spring Promotion for Espresso to drive the core business P&L, resulting in +44% growth over prior year and +21% growth over forecast, without inventory constraints or write-off risks. Promoted beverage was added as platform extension to core portfolio line-up.4) Championed contract extension for Planalytics vendor relationship and developed training modules to help cross-functional teams translate weather intelligence into actionable insights, to explain performance results and inform future business decisions.

1) Achieved 501(c)(3) status for the private, non-profit organization. 2) Led monthly board meetings and tracked project work with team of 13 volunteers plus advisor. 3) Collaborated with local community groups and government non-profit organizations to support mission and achieve fundraising goals.4) Coordinated fundraising activities to achieve $40K+ in donations within 12 months.

1) Led new merchant acquisitions, problem resolution and promotional development for Platinum merchants to grow unit sales. Negotiated expansion of warehouse fulfillment program to gain incremental revenue.2) Re-structured Amazon’s search term bidding on Google to verify site traffic increases in U.S. geographic regions during peak selling periods; launched to optimize automated variable bidding.

1) Co-invented the Playtex business unit Consumption Analysis Tool to facilitate easier management analyses, on-boarding and consistent reporting at product and category levels across business lines.2) Led the strategic and creative development of a crucial back-to-school selling season public relations campaign, in-store retail promotions and cross-branded partnership to grow sales +2%. 1 recommendation available upon request.

1) Collaborated with Disney licensing team as key brand liaison for day-to-day client management including communication, creative approval process and quarterly reporting requirements to provide on-time and efficient turnaround of Disney's licensee requests. 2) Designed the corporate pitch for Disney to retain key partnership and opened up discussion for expanded business across new categories and distribution channels. 3) Developed and implemented the Playtex business unit Excel Budget Tracker to align spending reports across departments and lines of business for easier senior management analysis. 4) Managed cross-functional team through stage gate process towards on-time launch of 16 new/restaged products.5) Managed $6.5M brand budget within 1% tolerance.

1) Led cross-functional team through eleven product line extensions to expand business; project generated 267% revenue growth and grew share +2.8% year-over-year.2) Crafted multi-tier marketing plan to hold existing shelf placement in face of retailer challenge to stimulate unit velocity by 0.5 points within 6 months; drove awareness and recommendations.3) Directed business orientation and education of new brand managers, sales team and partner agencies, leading to quick on-boarding and understanding of small business challenges.4) Created brand “style sheet” for consistent marketing communications.5) Managed $4.0M brand budget within 1% tolerance.

1) Acted as primary brand representative, responsible for strategic direction/oversight. Grew brand revenue from $4.4M to $5.0M.2) Restaged 2 skus to revitalize base brand, including new colors, product design and packaging. 3) Led packaging restage initiative on 9 skus to create cohesive, modern look across line at shelf. 4) Developed/managed budgets, product forecasts and marketing plans to achieve brand objectives.5) Updated/analyzed monthly share, consumption and shipment reports to reflect market growth drivers and strategic competitive moves.

1) Identified high value potential customers (corporate travel agencies and Fortune 100 companies) for targeted sales campaigns. 2) Researched/designed promotional materials for internal & external hotel communications to strengthen brand image in first year of business. 3) Gathered competitive pricing to assist in future sales and marketing strategies.

1) Responsible for inquiries to prospective vendors, procuring costs and program details, evaluating options, and presenting program recommendations for 2004 Banana Boat account specific promotions.

1) Developed sales presentations for key retail accounts regarding trade promotion effectiveness, new item/brand/ competitive performance, and category trends utilizing POS data, geo-demographic, and consumer research. 2) Managed/updated weekly syndicated data reports sent to internal management and field sales.