Allison Cappello Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Us

Directed team of eight, six Macy’s Flagship Shop Managers, Senior Account Executive, and Sales Assistant to champion daily objectives. Oversaw all North American operations while guiding global assortment with Asia and Europe. Supervised off-price marketing by soliciting excess inventory and exclusive make-up product. Collaborated with SVP of Merchandising and Design team for each category of business on product flow and evolution of best sellers. Strategically drove 75% of core volume and profit as sales lead for Macy’s. Successfully rolled out Chaps Handbag line in 800 Kohl’s locations Spring 2016; exceeding STD sales plan by 12% and shipping budget by 9%; launched select department stores in Fall 2017. Ushered in $52M in annual sales and $70M in shipments by working with SVP of Planning to allocate any financial related tasks to their team enabling sales to focus on product and shipment goals. Employed creative thinking to help organization experience top volume growth, improved profitability by lowering gross markdown rate, and heightened natural vendor margin by several points due to reduced fashion offering by 50%.

New York, Us

Administered Macy’s, Bloomingdales, Lord and Taylor and Belk while directing one direct report to complete daily objectives. Partnered with Merchandising on product flow and special projects, including holiday gifting programs, evolution of best sellers and off-price make-up product. Observed total inventory levels and market buys on weekly basis with SVP of Sales. Worked in concert with Marketing to ensure appropriate in-store signage and national advertising representing corporate vision. Managed $62M in shipments, 27% increase to previous year, $37M in retail sales +11% to plan and +18% to last year. Coached shop managers and RL in-store Merchandising team through weekly visits and conference calls to inspire and maximize sales potential. Integral figure in fixture launches throughout entire process, including reviewing floor plans, suggesting layouts with RL store development team, negotiating space with Macy’s corporate leaders and tracked process updates.

Us

Managed Macy’s, Bon Ton, and Belk totaling $35M in annual retail sales. Collaborated with Merchandising and Design from design inception through market to ensure appropriate assortment for each account. Developed region specific assortments to reflect customer base and account for customer needs. Contributed $25M average annual wholesale bookings.

Us