David Allison Email and Phone Number

Develop and Implement Sales Training: Spearhead the creation of sales-focused training programs, including cross-selling, up-selling, and objection-handling techniques, tailored for franchisee staff.LMS Course Development: Design, test, and deploy interactive e-learning courses through the Learning Management System (LMS), ensuring alignment with organizational goals and user engagement.In-Person Training Coordination: Organize and facilitate regional training sessions to support franchisee development and enhance team capabilities.Vendor Program Optimization: Collaborate with vendors to implement a new program offering improved pricing and product options, driving additional value for franchisees.Performance Metrics Analysis: Measure the effectiveness of training initiatives through feedback, assessments, and data-driven metrics to continuously refine and improve outcomes.Stakeholder Collaboration: Partner with franchisees and internal teams to identify training needs, ensuring programs align with business strategies and growth objectives.

In my role as a Franchise Business Coach at Central Bark USA, I successfully guided franchise locations in operational strategy and financial growth, trained new coaches, and created manuals for consistent procedures. • Provided financial insights to franchisees to enhance profitability.• Presented at our national conference on lead generation and marketing SOPs to improve business outcomes.• Supported new store launches with training and operational support.• Created curriculum and tested new questions for our Learning Management Systems (LMS) for franchisee training.• 85% of our new store openings within the last year see a 50-100% greater revenue growth vs. our previous best stores.

Led digital marketing initiatives at Central Bark USA, focusing on enhancing pet health and happiness through Enrichment Doggy Day Care services. Spearheaded the adoption of key digital platforms across 35+ franchise locations to improve SEO and search visibility.• Supported franchisees in promoting expanded offerings like dog boarding and grooming to drive brand consistency and customer engagement.• Presented at the national conference on the importance of social media and marketing consistency to franchisees.

As the Director of Marketing & Communications at Wow Wow Hawaiian Lemonade, I led nationwide marketing initiatives, driving growth and brand loyalty.• Developed and executed marketing strategies for consumer engagement and franchise expansion.• Leveraged social media and Google Analytics to boost brand awareness and customer loyalty.• Helped expand franchise locations from 10 to 17 within one year.

Interviewed C-level executives at Intel regarding various technologies with a health and fitness angle for external articles.

Language Arts teacher for 7th and 8th grade students in the Roosevelt School District.

Led team to drive audience and subscription growth through strategic content planning, achieving record engagement during COVID-19.• Achieved 80% YOY viewer growth, including a peak month at 620%.• Met new subscriber goals each quarter, despite reduced track and cross-country events.

• Founded and led Zeal Running Company, LLC, focusing on strategic marketing, operations, and community engagement.• Launched Zeal Relays event in Ahwatukee, AZ, from concept to execution, driving significant growth.• Developed a multi-channel marketing strategy resulting in a 79% increase in reach and 50% rise in registrations.

• Managed Dell EMC’s MDF transfer to iT1 and revamped all sales and marketing collateral.• Led marketing and business development events worth $50K-100K, boosting sales by $4M.• Implemented multi-touch marketing strategy, increasing business by 10%.

• Orchestrated marketing campaigns using Google Analytics and SEO tools to drive brand awareness and increase shopper database.• Managed the lifecycle of sales data collection apps on multiple shopping platforms, onboarding 650,000 new shoppers monthly.• Crafted marketing collateral, published thought leadership articles, and enhanced sales presentations.

In my role at Athlinks, I coordinated strategic marketing campaigns at live events with a street team and developed online promotional strategies. I successfully grew a new blog from 0 to 82,000 viewers in 5 months, reducing the bounce rate to below 5%. Additionally, I delivered a MailChimp email campaign with a 20% open rate and 2% CTR, driving engagement and conversions for the company. • Increased email subscription memberships by 19.69% within 9 months.• Improved Twitter monthly metrics with a 100% increase in impressions, 80.67% increase in Tweets, and 58.97% increase in new followers.

Founded and grew a successful coaching business from scratch, training hundreds of runners for marathons globally. Established as a recognized expert in the running community, featured six times in Runner’s World.Operational Management: Built and scaled operations to support 300 clients in two years, managing budgets, client systems, and program quality.Marketing and Growth: Developed a multi-channel marketing strategy (SEO, email, social media, public speaking) that drove client acquisition and community engagement.Program and Event Coordination: Designed training programs, led events, and maintained safety protocols, ensuring athlete development and client satisfaction.