Vp Of Field Marketing, North America
CurrentLeading a team of talented field and partner marketers to reach new heights of growth at Zendesk.
Nov 2024 - Present
AeroLeads people directory · profile
Allison Dawson Email & Phone Number
Vice President | Field Marketing - Developing Campaigns to Generate Demand, Elevate Brand Awareness, and Drive Sales Across All Segments - Building Elite Teams for Demand Generation Excellence
at
Zendesk
1 work email found
@purestorage.com
2 phones found area 703 and 202
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President | Field Marketing - Developing Campaigns to Generate Demand, Elevate Brand Awareness, and Drive Sales Across All Segments - Building Elite Teams for Demand Generation Excellence
Location
Washington DC-Baltimore Area, United States, United States
Who is Allison Dawson? Overview
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Quick answer
Allison Dawson is listed as Vice President | Field Marketing - Developing Campaigns to Generate Demand, Elevate Brand Awareness, and Drive Sales Across All Segments - Building Elite Teams for Demand Generation Excellence at Zendesk, based in Washington DC-Baltimore Area, United States, United States. AeroLeads shows a work email signal at purestorage.com, phone signal with area code 703, 202, and a matched LinkedIn profile for Allison Dawson.
Allison Dawson previously worked as VP of Field Marketing, North America at Zendesk and Senior Director, Americas Field Marketing at Pure Storage. Allison Dawson holds Ba, English, Political Science from Bucknell University.
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Email format at Zendesk
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{first}.{last}@purestorage.com
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Profile bio
About Allison Dawson
I'm a results-focused marketing executive who's all about delighting the customer and exceeding expectations. I'm the kind of leader who's not only passionate about inspiring teams but also skilled at aligning stakeholders to drive growth and profits. I bring an analytical edge to the table, having successfully managed budgets upwards of $11 million. I'm all about collaboration and driving exceptional results.THE MOMENT THAT SHAPED MY CAREER PATHIn the initial stages of my career at Microsoft, I held a business development role that involved extensive travel and presentations to small businesses. My primary focus was actively listening to customers, seeking a profound understanding of their challenges and preferences. To enhance our programs, I initiated the practice of conducting focus groups at the conclusion of nearly all my seminars to gather valuable feedback. This experience underscored my innate inclination toward marketing and a focus on the customer.Recognizing an opportunity to contribute more directly to the marketing efforts, I proactively offered to cover for one of my team's marketers who was on maternity leave. This step not only allowed me to apply the insights gained from customer interactions but also solidified my passion for marketing as a career path.THE JOY AND FULFILLMENT IN MY CHOSEN FIELD OF WORKI derive professional satisfaction from the dynamic elements within my role, including the adrenaline-inducing challenges, the art of problem-solving, and the brisk pace of innovation. Additionally, my passion extends to coaching and mentoring, finding fulfillment in the growth and development of others. Collaborating with sales teams further amplifies my impact, allowing me to contribute directly to the success of both the company and our valued customers.PROFESSIONAL MILESTONES THAT IGNITE PRIDE During my professional journey, I initiated and established a thriving customer community at Pure Storage, which continues to flourish today. Navigating the challenges posed by the COVID-19 pandemic, especially overseeing a team of event marketers, showcased my leadership skills in steering the team through unprecedented times. I have played a pivotal role in the substantial growth of our business and pipeline, achieving scalability and adapting plans as needed. I take great pride in the fact that I have shaped the trajectory of the company. Additionally, I have successfully built and nurtured an exceptional team.Feel free to reach out on LinkedIn to connect!
Listed skills include Channel, Partner Marketing, Marketing Management, Microsoft Crm, and 17 others.
Current workplace
Allison Dawson's current company
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11 roles
Allison Dawson work experience
A career timeline built from the work history available for this profile.
Senior Director, Americas Field Marketing
Led team of Field Marketing professionals across Enterprise, Commercial, Public Sector and Healthcare segments, generating over 6B in pipeline annually. Managed annual budget, optimizing spend to maximize ROI through direct and through partner marketing initiatives. Collaborated with stakeholders to align marketing efforts with company and product.
Apr 2021 - Dec 2024
Head Of Customer Marketing
Built customer marketing engines to educate and inform Pure Storage customers globally, earning their loyalty, advocacy and ongoing business.
Nov 2018 - Aug 2019
Head Of Public Sector Marketing
Led Public Sector Marketing at Pure Storage, including Federal, State, Local Government and Education. Delivered integrated marketing programs to reach Public Sector decision makers and inspire them to make a small change that would not just put their data to work, but transform their expectations of what's possible in the datacenter.
Aug 2017 - Nov 2018
Industry Marketing Manager, State And Local Government & Education
Owned marketing strategy and execution for State and Local Government and Education, encompassing everything from content development to the full lifecycle of demand generation.
May 2015 - Aug 2017
Marketing Manager, Us Public Sector Dynamics
Marketed Microsoft Dynamics solutions to Public Sector customers, enabling field sales to share powerful customer stories that inspire and motivate others into action. In this role, I was instrumental in launching CRM Online Government, which allows customers to realize the full value of Microsoft's integrated solutions in a secure environment. By sharing.
Jan 2012 - May 2015
Partner Marketing Manager, Us Dynamics And Us Public Sector Dynamics
Managed the US Dynamics Public Sector Partner channel, driving revenue, accountability and partner satisfaction to grow the channel 8% YoY. Introduced the CRM App Store to the Public Sector market, allowing the customers to preview, try and ultimately purchase a built-for-government solution online, simplifying the procurement experience for customers and.
Nov 2009 - Jan 2012
Regional Marketing Manager
Drove customer and through partner marketing for the East Region Dynamics business. Launched the East Region Nurture Marketing Program to enable field sales to build long term relationships with key accounts and Microsoft Matchmaker, which enabled partners with different areas of expertise to share leads. With nearly 2,000 partners participating.
Oct 2007 - Oct 2009
Partner Community Manager
Managed Microsoft Partner channel of over 3,000 in Microsoft's Mid Atlantic Area and created the Mid Atlantic Partner Network, a scalable engagement program for partners. By engaging partners in monthly readiness calls and regular marketing activities we were able to create a sharp spike in partner generated pipeline and reverse a negative growth trend in.
Jul 2006 - Oct 2007
Business Development Manager/Events Marketing Manager
Hosted SMB events across the US, delivering a broad range of business and technology scenarios to help small businesses leverage technology to fuel growth. Led customer focus groups to better understand their needs and drive ongoing improvements to the content. Also worked on the marketing side of the event engine driving demand, engaging partners in the.
Nov 2002 - Jul 2006
It Consultant
Provided consulting services to a variety of Enterprise Commercial and Public Sector accounts. Worked directly with several key accounts developing business requirements, performing gap analyses and assessing web analytics tools.
Jul 1999 - Nov 2002
1 education record
Allison Dawson education
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Bucknell University
FAQ
Frequently asked questions about Allison Dawson
Quick answers generated from the profile data available on this page.
What company does Allison Dawson work for?
Allison Dawson works for Zendesk.
What is Allison Dawson's role at Zendesk?
Allison Dawson is listed as Vice President | Field Marketing - Developing Campaigns to Generate Demand, Elevate Brand Awareness, and Drive Sales Across All Segments - Building Elite Teams for Demand Generation Excellence at Zendesk.
What is Allison Dawson's email address?
AeroLeads has found 1 work email signal at @purestorage.com for Allison Dawson at Zendesk.
What is Allison Dawson's phone number?
AeroLeads has found 2 phone signal(s) with area code 703, 202 for Allison Dawson at Zendesk.
Where is Allison Dawson based?
Allison Dawson is based in Washington DC-Baltimore Area, United States, United States while working with Zendesk.
What companies has Allison Dawson worked for?
Allison Dawson has worked for Zendesk, Pure Storage, Microsoft, and Ibm.
How can I contact Allison Dawson?
You can use AeroLeads to view verified contact signals for Allison Dawson at Zendesk, including work email, phone, and LinkedIn data when available.
What schools did Allison Dawson attend?
Allison Dawson holds Ba, English, Political Science from Bucknell University.
What skills is Allison Dawson known for?
Allison Dawson is listed with skills including Channel, Partner Marketing, Marketing Management, Microsoft Crm, Partner Management, Affiliate Marketing, Demand Generation, and Go To Market Strategy.
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