Allison Dubbs, Mba Email & Phone Number

Burlington, KY, US

Expert consultation and business-driving strategies rooted in integrated marketing and communications, branding, messaging, story telling, public relations, digital marketing, social media and content marketing. Also, evaluates current marketing and/or communications organizations and recommends resources.

Cincinnati, OH, US

• $1B division of $10B global fashion eyewear giant Luxottica. Second largest vision benefits company in US with 620 employees.Recruited to create company's first PR/social media/internal communications team and.
• Remade doctor marketing function into essential consultancy, driving campaign response rates up 15% to 30%, slashing need for phone support by 40%, and introducing lead generation provider recruitment program producing.
• Oversaw strategic transition from member marketing to industry-leading consumer marketing program - supervised marketing relationships with Anthem, AARP, and AAA.
• Launched first PR program, gaining 2.5X increase earned media impressions and 96% increase in equivalency; new social media/selling program captured 60% boost in LinkedIn and Twitter impressions, and upped engagement.
• Developed internal communications program, now considered model for Luxottica NA, to ensure support for new leadership and strategy. Internal e-newsletter averaged 87% open rate vs. financial services benchmark (70%).
• Gained executive confidence for crisis management acumen; rallied eCommerce team to meet year-end sales targets while refreshing brand, content and social strategy; built critical government relations/public affairs.

Cincinnati, Ohio, US

• Regional provider of dental insurance with revenues of $20M.Hired to build marketing and communications operation equal to company’s ambitions; created strategies setting up company for geographic and product line.
• Led rebranding and new core story. Aligned agency and vendor resources to better support company growth. Used market research, analytics and smart tests to design marketing playbook and build confidence in the power of.
• Gained ROI increase of 30% with company's first successful entry into new market. Created direct mail/direct marketing improving brand awareness, boosting response rates from 20% to 45%, and increasing proposal.
• Upgraded digital marketing platform: redesigned website, defined social media and SEO strategy, launched customer portals to improve service and efficiency that was essential to provider marketing.
• Responsible for all provider and shareholder communications, navigated sensitive provider dynamics to ensure a competitive provider network and shaped shareholder positioning and messaging to foster support for.

• Full-service marketing and advertising services agency with client portfolio of national and leading regional brands.Turned around and rebuilt agency's PR and communications division. Gained back important clients and.
• Transformed inherited 70% billing decline into 400% growth in 5 years by driving key improvements in integrated marketing communications planning, crisis management, spokesperson training, grassroots marketing, thought.
• Secured earned media from People, NBC Today, USA Today, Food Network, NPR and important trade publications; generated record results in key local markets.
• Major clients included Lowe’s Home Improvement, Fazoli’s Restaurants, GE, Supervalu Pharmacies, The Dental Care Plus Group, Gold Star Chili, Cincinnati Bell Yellow Pages and Premier Health Partners (major regional.

Dallas, Texas, US

• Led marketing/communications staff across 10 metro markets, integrating local priorities and national initiatives. Created strategies and turn-key programs to become national models adopted by other regions.
• Instilled culture of collaboration and accountability to support net revenue growth. Boosted team synergy, directed efforts to effectively integrate national goals into local priorities, and analyzed results to.
• Oversaw co-branded partnerships with Anthem and The Campbell Soup Company.
• Member of national council of regional communications leaders setting priorities, as well as national earned and paid media strategies; worked across functional leadership lines to amplify public advocacy, fundraising.

As Public Information Officer for the State of Ohio Department of Human Services: Communications liaison to governor's office and media contact; distilled complex policy information into easily understood messages; responded to inquiries from national media and outlets across state, created rapid response procedures; wrote speeches and messaging for.

Produced award-winning advertising copy, feature writing and sales collateral, designed effective promotions and media relations campaigns, plus managed events and campaigns for Pioneer Electronics, Wendy’s International, Ross Labs, The James Cancer Hospital and Research Institute at The Ohio State University and Children’s Hospital in Columbus.

Executive Mba, Management

Bachelor Of Arts, Marketing Communications, Music