Strategize, manage, and create content for all of Seattle Rep's social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, and Google Business). Collaborate with multiple departments within Seattle Rep to execute and develop campaigns as needed. Research and keep up with social media trends, national/local virtual events, new platforms, technologies, etc.Strategize and determine KPIs for internal Facebook and Instagram ad campaigns. This includes executing, reporting, and analyzing the campaign throughout to determine if our strategy is allowing us to meet our KPIs using Google Analytics, Facebook Insights, and Sprout Social. Plan external digital campaigns with an outside agency. This includes strategizing top and bottom funnel targets, creating content, monitoring, and reporting on the overall success of the campaign.Create and manage Seattle Rep's social and editorial content calendars. Collaborate with the Marketing Communications team to create written and/or video content for newsletters and the blog, Inside Seattle Rep Write and edit blog content, press releases, emails, and social media copy. Collaborate with Seattle Rep's Publicist and Director of Communications on pitching, implementing influencer/ambassador programs, press releases, responding to media inquiries, and developing crisis communications for productions, engagement programs, and events.Creator and distributor of Seattle Rep's internal social media toolkit and production-specific fact sheets to the board, press, staff, and artists.Present on social media campaigns and KPIs to leadership as well as occasionally to the Seattle Rep Board. Manage and update Seattle Rep’s internal media listGrew Seattle Rep's Instagram by 30% from 2018-2019. Instagram continues to grow YOY by 10%

Manage client social media profiles through strategy, content creation, community engagement, and user experience. Create and manage monthly social media calendars for clients. Drive traffic to client websites through the creation and execution of social media campaigns, giveaways, client announcements, and events. Create graphics for social media utilizing InDesign and PicMonkey. Shoot and edit photos and videos for client social media. Identify, research, and communicate industry trends through emails to Evado team members. Pitch relative content to high-profile local news outlets including The Seattle Times, The Stranger, Seattle Refined, and Seattle Met.

Utilized WordPress to create and publish over 60 luxury, lifestyle and celebrity articles for the Redfin Real-Time Blog. Collected, tracked, and managed Redfin’s press coverage using Meltwater, TrendKite, and Google.Analyzed and created in-depth competitive reports using Meltwater and TrendKite. Reports compared coverage, share of voice, and competitor copy. Coordinated and acquired both customers and videographers for company facing video shoots.Emailed coverage reports to the entire company on a weekly basis. Drafted reports on new industry software by researching and analyzing the software’s capabilities. Pitched luxury, homes, lifestyle, and celebrity housing content to national and local media. Outlets included Curbed, Elle Decor, House Beautiful, LAist, National Enquirer, and People.Used Cision to manage, create, research, and edit media lists. Sent HARO and Profnet requests to the PR team.Scheduled and upload press releases to Businesswire.

Communicated relevant information to co-workers, vendors, and the building through email and face-to-face interaction.Ordered and managed large food, vendor and furniture orders for the office. Organized and executed in-house company events by hiring vendors, scheduling the event and marketing the event to the company through email. Provided great customer service to guests, employees, vendors, and interview candidates.Wrote freelance editorial content for the Redfin Blog.Created, researched and organized Redfin Office Challenges. Interacted with multiple departments simultaneously to assess supply needs for company-wide events. Scheduled meeting and conference rooms when requested.

Completed Nordstrom’s Management Training program, which included learning about the company and the fashion and luxury industry. Effective team management was also a central focus. Selected to be the Vince Brand Specialist. Tasks included writing reports, merchandising, tracking numbers and sending monthly emails to the management and buying team. Built strong customer relationships through scheduling appointments, following up on past purchases and providing excellent customer service.

Sent and answered theater history department emails.Graded and filed student papers. Attended and took detailed notes for Theater History professor at production meetings. Assisted in theater history and production research. Edited and photocopied classroom materials. Additionally worked as the Theater History Teaching Assistant for almost two years.