Allison E. Email & Phone Number

Rosemont, Illinois

• Write 11 feature online and print DermWorld magazine articles each year on a variety of topics — clinical, practice management, advocacy (see awards section).• Manage two weekly member-facing e-newsletters using HubSpot (formerly Act-On), including creating and maintaining editorial calendars, meeting with appropriate stakeholders, and tracking analytics and using data to make future content decisions.• Redesigned newsletters, which resulted in increased member engagement with Academy content.• Increased the DermWorld Weekly newsletter click rate by 67% from 2018-2022 through detailed analysis of newsletter data and using A/B testing.• Copyedit and provide guidance on print and digital DermWorld magazine publications, including reviewing web pages and magazine layout.• Provide monthly and yearly detailed data analysis to educate stakeholders on what content members are engaging with and how to effectively present content.

Schaumburg, Il

• Managed and maintained physician member sections of website; develop, execute editorial strategy for member content and assess editorial priorities.• Researched topics to create and edit content; build web pages incorporating principles of user design.• Distilled copy-heavy content into visually appealing, easy to understand “bite-sized” content, incorporating images, infographics, and other media as appropriate.• Worked with colleagues and stakeholders to conceptualize strategic content approaches and appropriate information architecture for new projects; ensure content is user-centric, accurate, and consistent.• Tracked and reviewed website analytics to make informed decisions regarding content improvements and/or page layout.• Promoted member content through various channels, including newsletters, marketing pieces, email/e-newsletters, website, and social media.• Edited and assisted with bi-weekly membership e-newsletter Member to Member.

Schaumburg, Il

• Wrote and edited articles for 4-5 member publications, including researching topic areas, interviewing sources, and integrating content for web as applicable.• Managed production of 3 quarterly e-newsletters targeted to state societies, young physicians, and dermatology residents.• Reported on and edited meeting news publications, including copyediting and assisting in production of newspapers and email blasts.• Created, managed, and updated AAD Meeting News Twitter feed via Twitter and HootSuite.• Managed select content areas on AAD website, including building, redesigning, and updating content pages.• Edited various communications, including web pages, digital, and print newsletters, marketing pieces, and magazines.

Northbrook, Illinois

• Wrote weekly articles on fitness, food, health & beauty topics for multiple websites.• Developed editorial content strategy for web publishing and e-newsletter publication.• Managed, updated, and edited health & beauty website using Joomla.• Composed daily blog posts on health & beauty topics using WordPress.• Created, managed, and tracked performance of 4 health & beauty e-newsletters using HTML.• Managed and updated Facebook and Twitter pages to increase site traffic and brand awareness.• Collected and analyzed website data using Zedo and Google Analytics.

• Design course syllabus that meets the course, department and college objectives• Develop bi-weekly lesson plans that meet the course, department and college objectives• Teach students how to write in various rhetorical situations• Teach students proper grammar and mechanics of the English language• Develop in-class and out-of-class writing assignments• Facilitate in-class and on-line discussion• Answer student questions in-class and in office hours• Assess student work

Salem, Massachusetts

• Assist in the development of the Midwestern Commissioning team• Craft presentations and pitch prospective titles to Sales and Marketing team• Write cover copy for local and regional history books• Assess quality and marketability of author proposals• Copyedit and review manuscripts• Prepare and assemble author contracts• Review image specs using Adobe Photoshop• Actively seek new authors via e-mail, mailings, and telephone• Guide current authors through editorial process• Research Midwestern localities to acquire new book projects

• Design course syllabus that meets the course, department and college objectives• Develop bi-weekly lesson plans that meet the course, department and college objectives• Teach students how to write in various rhetorical situations• Teach students proper grammar and mechanics of the English language• Develop in-class and out-of-class writing assignments• Facilitate in-class and on-line discussion• Answer student questions in-class and in office hours• Assess student work

Editing Certificate

Editing certificate program that included beginning, intermediate & advanced manuscript editing, electronic editing, and introduction.

Master Of Arts, Humanities: English And Writing

Thesis: “Desire, Death and Photographic Vision in Jude the Obscure”

Bachelor Of Arts, English And Sociology

Honor: Robert P. Sibley prize—Students who show promise in English composition 2004 Bachelor of Arts, Magna Cum Laude: English and Sociology