Allison Kendall Email & Phone Number

Needham, MA, US

• Responsible for planning, developing, and implementing growth strategies across all CRM-owned channels (email, push, SMS)
• Manages numerous lower-funnel customer journeys, retargeting and guiding website browsers through trip planning
• Collaborates with various teams across the company to keep our emails fresh and relevant, including merchandising teams for implementation of machine learning recommendation models
• Oversees transactional emails to support programs across the business, requiring constant attention to ecommerce updates on the website, diligently working with our data teams to implement new datapoints, and customer.
• Responsible for writing all strategy briefs, creative briefs, engineering/operations tickets, as well as reporting presentations
• Accountable for weekly and monthly reporting, using Tableau to monitor revenue goals

St. Louis, MO, US

• Oversaw development of email and mobile push campaigns reaching up to 30 million recipients
• Overall responsibilities included strategy brief input, collaboration with developers to build dynamic email templates, data QC, and post-campaign analysis support
• Key player in 1+ year-long migration from Salesforce into Adobe Campaign Classic – tasked with mastering a new platform and developing a revamped process
• Responsible for training and mentoring the campaign manager by reviewing work output and providing direction on issue resolution
• Developed well-rounded ESP knowledge – adapted quickly to MessageGears for a new client, and earned credential as a Salesforce Certified Marketing Cloud Email Specialist

St. Louis, MO, US

• Managed the largest email campaign client in the company generating 200+ email campaigns per year
• Translated strategy briefs into targeting requirements, reviewed and validated campaign logic and content before deployment, reaching up to 15 million customers
• Oversaw and tested automation development email campaigns within Salesforce Marketing Cloud and Adobe Campaign Classic

St. Louis, MO, US

· Coordinated, led and prepared materials for various client meetings, including conference calls, video conferences and in-person meetings with the client and their associated vendors/partners.· Managed quarterly photoshoots in Boston, MA serving as the liaison between our art director and the client. · Formulated estimates for national and ad hoc point.

St. Louis, MO, US

· Collaborated with Art Directors and Production Artists to create and produce point of purchase (POP) materials for display in 2,500 Baskin-Robbins shops nationwide. · Managed all day-to-day duties including producing estimates, overseeing revisions to creative projects, and maintaining relationships with Field Marketing Managers and Brand Managers. ·.

Irving, Texas, US

Bachelor Of Arts, Communications

Education record