Allison Kendall Email & Phone Number

Needham, Ma, Us

• Responsible for planning, developing, and implementing growth strategies across all CRM-owned channels (email, push, SMS)• Manages numerous lower-funnel customer journeys, retargeting and guiding website browsers through trip planning • Collaborates with various teams across the company to keep our emails fresh and relevant, including merchandising teams for implementation of machine learning recommendation models • Oversees transactional emails to support programs across the business, requiring constant attention to ecommerce updates on the website, diligently working with our data teams to implement new datapoints, and customer service teams to ensure our legally required emails are informative yet concise• Responsible for writing all strategy briefs, creative briefs, engineering/operations tickets, as well as reporting presentations • Accountable for weekly and monthly reporting, using Tableau to monitor revenue goals

St. Louis, Mo, Us

• Oversaw development of email and mobile push campaigns reaching up to 30 million recipients• Overall responsibilities included strategy brief input, collaboration with developers to build dynamic email templates, data QC, and post-campaign analysis support• Key player in 1+ year-long migration from Salesforce into Adobe Campaign Classic – tasked with mastering a new platform and developing a revamped process• Responsible for training and mentoring the campaign manager by reviewing work output and providing direction on issue resolution• Developed well-rounded ESP knowledge – adapted quickly to MessageGears for a new client, and earned credential as a Salesforce Certified Marketing Cloud Email Specialist

St. Louis, Mo, Us

Managed the largest email campaign client in the company generating 200+ email campaigns per year• Translated strategy briefs into targeting requirements, reviewed and validated campaign logic and content before deployment, reaching up to 15 million customers• Oversaw and tested automation development email campaigns within Salesforce Marketing Cloud and Adobe Campaign Classic

St. Louis, Mo, Us

· Coordinated, led and prepared materials for various client meetings, including conference calls, video conferences and in-person meetings with the client and their associated vendors/partners.· Managed quarterly photoshoots in Boston, MA serving as the liaison between our art director and the client. · Formulated estimates for national and ad hoc point of purchase (POP), Local Store Marketing kits, and national print. · Assisted with planning and managing yearly allocations for a team consisting of 35+ employees. · Attended press checks to ensure all artwork produced met client expectations. · Key accomplishments: Managed and exceeded budget of $1.2 million each year

St. Louis, Mo, Us

· Collaborated with Art Directors and Production Artists to create and produce point of purchase (POP) materials for display in 2,500 Baskin-Robbins shops nationwide. · Managed all day-to-day duties including producing estimates, overseeing revisions to creative projects, and maintaining relationships with Field Marketing Managers and Brand Managers. · Appointed by VP of Client Partnership to assume role over Wendy’s account (in addition to full-time Baskin-Robbins account), managing all breakfast-related print projects for around 350 shops. · Key accomplishments: Awarded Employee of the Month in June 2013 out of 200+ employees.

Irving, Texas, Us

Bachelor Of Arts, Communications

Education record