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Allison Eatroff is a VP of Strategy at SAUZ. She possess expertise in research, market research, data analysis, microsoft excel, consumer and shopper panel and 11 more skills. Colleagues describe her as "Allie has been an amazing partner to our clients and to me and my team. We first met to discuss our collaboration and our clients about 5 days after she started, but you would have thought she was in role for years already. She mastered her role and successfully managed clients to quickly ramp and leverage the tools they invested in. Client feedback was always stellar, as was my experience working with Allie. Her attention to detail, and natural talent for taking data and turning into an action plan made it a dream partnership. "
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Vp Of StrategySauzNew York, Ny, Us
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Director Of Brand ManagementMomofuku Feb 2024 - PresentNew York, United States -
Director Of Brand Management And Category Management At BanzaBanza Jan 2022 - Feb 2024• Responsible for strategy of Banza’s newest product line, Pizza, with ownership of retailer strategy, product P&L, long term growth business plan. • Lead cross functional projects ranging from new product launches to co-manufacturing discussions. • Category management ownership over Banza’s key retail accounts (Target, Walmart, Wegmans, Sprouts) • Lead intersection of brand & category, managing two associates tasked with data, insights, and reporting. -
Senior Manager Brand & CategoryBanza Sep 2020 - Jan 2022Chicago, Illinois, United States• Brand manager for Mac & Cheese product line that achieved triple digit growth during my tenure through prioritizing specific retailer accounts and recommending new product launches.• Category management ownership for a wide variety of retailer accounts with key wins including launching new SKUs in Target, launching Banza in Drug category (Walgreens & CVS) for the first time, and launching Mac & Cheese in Walmart.• Managed relationships with external data providers, negotiating contracts, and consistently evaluating overall data packages and needs.• Developed long term Banza category management strategy building out resourcing plan for our internal team creating templatized scorecards, monthly meetings, and matrixes to optimize team organization and utilization.
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Senior Linkedin Talent Insights ConsultantLinkedin Dec 2019 - Aug 2020Chicago, Il• Product consultant for LinkedIn’s analytics product, Talent Insights, working with 60+ large enterprise clients to elevate their organizations talent strategies with data driven insights.• Partner with product and customer teams to roll out a strategy assisting healthcare professionals during the COVID-19 pandemic. -
Manager Of Analytics & InsightsHalo Top Creamery Jun 2018 - Dec 2019Greater Chicago Area•Lead US Analytics Team of 3 in delivering actionable insights informing upcoming innovation, shelf set decisions, and marketing strategy.•Advise Senior Leadership on newest Pops launch strategy from idea creation to in store implementation. Led initiative on creating an innovation ideation process.•Created & developed first ever category management leg at Halo Top working with retailers to inform category decisions •Coordinate resources with all third-party partners, managing all relationships and leading custom analytics studies -
Senior AnalystHalo Top Creamery Apr 2018 - Jun 2018Chicago, Illinois•Collaborated with key departments collecting and analyzing key data sets to support retailer meetings, internal strategy, and forecasting•Revamped and streamlined all sales reporting and Analytics working relationship cross departmentally.
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Client ManagerNielsen Jan 2018 - Mar 2018Chicago, Il- Comprehensive project manager balancing priorities and interests across all of Kraft Heinz’s center functions; accountable to senior leaders of the organization - Sales and Category Leadership: support 500+ employees across 90+ Kraft Heinz Categories worth $20.7 Billion with a focus on helping Kraft Heinz win at retail - Center Marketing, Innovation, and R&D: help to ensure success for Kraft Heinz innovation pipeline with a keen focus on forward looking trends working directly with Kraft Heinz CMO -
Associate Client ManagerNielsen Jul 2016 - Dec 2017Chicago, Il- Served as sole client liaison for Kraft Heinz’s Beverages and Snack Nuts and Grocery businesses supporting portfolios comprising ~50% of the business (key brands include Kraft Mac & Cheese, Capri Sun, Planters, Heinz Ketchup, and Kraft Salad Dressing)- Consulted on key strategic business initiatives, and delivered issue based analyses with excellence- Utilized a variety of Nielsen tools to address questions around consumer insight, segmentation, pricing, promotion, in market incrementality, and innovation- Sold in over $500K in ad hoc revenue and managed cross functional teams to deliver tailored solutions supporting Kraft Heinz strategic initiatives
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Professional Services Emerging Leader AssociateNielsen Aug 2015 - Jul 2016Selected as one of five associates across North America Buy for the Emerging Leaders Program, a one-year rotational program that accelerates the development of high potential talent in the organization- Rotation 1 - Ad Solutions Research Team: Developed reports analyzing marketing effectiveness across TV and online advertisements for optimization of client’s ad campaigns - Rotation 2 - Client Engagement Retention Team: supported contract efforts across all of Nielsen buy side clients, including competitive positioning, RFP responses, and contract renewals/remixes
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Professional Services AnalystNielsen Jul 2014 - Jul 2015Florham Park, New Jersey- Nielsen contact for Nestlé Nutrition’s Gerber team managing all deliverables, issue based analyses, and client facing trainings- Selected to help lead baby care thought leadership project, analyzing macro global trends- Created a comprehensive overview of Nestlé’s Infant Nutrition business for Heiko Schipper, a Nestlé Global Executive
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Research AssistantCornell Infant Studies Laboratory Sep 2011 - May 2014Cornell University- Participated in study dealing with infants’ recognition of healthy vs. junk foods. Visits to preschools, homes, and daycare centers, and extensive work in the Cornell laboratory.- Assisted Professor Casasola in creating and implementing a study pertaining to young children’s spatial cognition.
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Online TutorInstaedu Apr 2012 - Mar 2014OnlineTutor other students through video chat requests on a variety of different subjects including Psychology and Statistics. -
Education And Research InternSesame Workshop Jun 2013 - Aug 2013New York, New York- Tested children on the educational value of Sesame Street episodes and video games- Researched and analyzed competitive television shows to help improve Sesame Street ratings -
Market Research InternEducationdynamics Jun 2013 - Aug 2013Hoboken, New Jersey- Assisted with various market research projects related to Online Education Programs by helping research numerous colleges, design and write surveys, and prepare analyses and reports on the survey results -
Psychosocial InternThe Quad Manhattan Jun 2012 - Aug 2012New York, New York- Worked under psychologist Heather Goldman as part of psychology team for this special needs school- Worked individually with students with Aspergers, Autism, and ADHD on problem solving and social interaction -
Private Tennis InstructorBrooklake Country Club Jun 2010 - Aug 2011
Allison Eatroff Skills
Allison Eatroff Education Details
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Human Development -
Newark Academy
Frequently Asked Questions about Allison Eatroff
What company does Allison Eatroff work for?
Allison Eatroff works for Sauz
What is Allison Eatroff's role at the current company?
Allison Eatroff's current role is VP of Strategy.
What is Allison Eatroff's email address?
Allison Eatroff's email address is al****@****sen.com
What is Allison Eatroff's direct phone number?
Allison Eatroff's direct phone number is +120156*****
What schools did Allison Eatroff attend?
Allison Eatroff attended Cornell University, Newark Academy.
What are some of Allison Eatroff's interests?
Allison Eatroff has interest in Psychology, Research, Nutrition, Media, Human Development, Consumer Behavior.
What skills is Allison Eatroff known for?
Allison Eatroff has skills like Research, Market Research, Data Analysis, Microsoft Excel, Consumer And Shopper Panel, Tennis, Psychology, Consumer Behaviour, Statistics, Powerpoint, Nielsen, Nielsen Nitro.
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