Observed and reported on themes and trends within the larger K-Pop community / Strategized and executed new campaigns for growing and enriching SM artists’ fan bases / Monitored and engaged with various fan communities to ensure their concerns and ideas were heard / Generated, edited, published and shared engaging content daily / Created content calendars, artist copy, and other organized schedules for social platforms / Performed research on current benchmark trends and audience preferences / Suggested and implemented new features to develop brand awareness, like promotions and competition

Created, resized, and localized concert web banners, posters, and fliers for print and web (e.g. Ticketmaster, Live Nation)

Oversaw and developed digital strategy for various K-Pop projects / Created content for marketing initiatives to grow digital presence and engagement / Observed and informed clients about current trends / Synergized campaigns across multiple digital platforms, including Instagram, X (Twitter), Facebook, Snapchat, TikTok, Tumblr, and other relevant platforms / Oversaw social media accounts' design (e.g. Facebook timeline cover, profile pictures and more) / Stayed up-to-date with current technologies and trends in social media, design tools and applications

Designed daily e-mail marketing campaigns / Created and edited website and social media graphics / Created print collateral such as brochures, advertisements, and posters / Product photography and retouching

Studio Lead / Portrait photography for high school seniors, elementary, and middle school students

Communicated with customers via Facebook, X (Twitter), & Bazaarvoice / Created competitor email spreadsheets / Assisted with various graphic design needs / Created various blog postings

Image archiving / Editorial edits & corrections / Created & resized web ads / Created Eblasts / Conducted image research / Made article layout adjustments