Social Media Management, Email Marketing and Campaign Development, Website Copywriting and Copy Editing, Messaging and Marketing Research, Blog Writing and Copy Editing, Content Creation (video, graphics, reels, photography), Proposal Writing and Proofing, Client Presentations and Client-Facing Communications, Digital Marketing Strategy and Consulting

Steer end-to-end aspects of brand development, including website creation, UX/graphic design, and content curation across multiple social media platforms to increase brand visibility and engagement. Manage video and photography production and editing, creating compelling visual content for marketing campaigns. Execute email marketing strategies to drive customer engagement and conversions. Implemented social media and email marketing strategies to drive customer engagement, attract new buyers, and increase sales.Key Accomplishments:● Established strong e-commerce presence, developing readymade designs for purchase, contributing to diversified revenue stream, and expanding customer reach.● Pioneered bookbinding and publishing projects, offering personalized handmade journals and sketchbooks, and marketed them through personal websites and social media platforms, including Instagram and TikTok.

Drove discoverability, conversion, and traffic for products on various platforms through strategic product optimization, merchandising, and consulting. Performed content audits to ensure product information accuracy and relevance, maintaining high standards of quality across product detail pages. Performed regular content audits to ensure product information accuracy and relevance, maintaining high standards of quality across product detail pages. Implemented A/B testing experiments on Amazon and Walmart accounts to optimize performance.Key Accomplishments:● Increased social media engagement and higher clicks to online stores and specific product pages.● Managed and delivered expert support to ~15 clients, overseeing marketplaces and administering various tasks, such as processing account health violations and brand registry status.● Enhanced brand presence and boosted customer engagement on e-commerce platforms by designing engaging product variations, storefronts, brand stories, and A+ content.

Facilitated President of Sales by organizing sales meetings. Managed processing of large orders, ensuring accuracy and efficiency in order management to meet/exceed customer needs. Led inventory shipments, coordinating timely receipt and dispatch of products to maintain optimal stock levels. Cultivated and nurtured lasting relationships with fashion buyers to create client base, achieving trust and loyalty to drive repeat business and increase sales.Key Accomplishments:● Fostered inviting and professional environment for buyers by maintaining presentable and well-merchandised showroom.● Presented collections to buyers during sales meetings, both in person and through virtual platforms, such as Zoom, highlighting unique features and benefits.

Facilitated President of Sales by organizing sales meetings. Managed processing of large orders, ensuring accuracy and efficiency in order management to meet/exceed customer needs. Led inventory shipments, coordinating timely receipt and dispatch of products to maintain optimal stock levels. Cultivated and nurtured lasting relationships with fashion buyers to create client base, achieving trust and loyalty to drive repeat business and increase sales.Key Accomplishments:● Fostered inviting and professional environment for buyers by maintaining presentable and well-merchandised showroom.● Presented collections to buyers during sales meetings, both in person and through virtual platforms, such as Zoom, highlighting unique features and benefits.

Prepare for exhibitions and openings, research gallery artists for bio and press information, edit website images, update artist press packages.

Answer incoming phone calls and email inquiries relating to campus events. Research global issues and activists. Edit course catalogues. Design and distribute campus flyers (Adobe Illustrator). Plan and set up audio/visual equipment, seating, catering, etc. for campus wide events. Digital file organization, supply cabinet organization, order and restock supplies.

Archive information and research related to 19th and 20th c. prints drawings, and graphic design within the Museum's collection. Social media content writing (daily Smithsonian blog posts). Database Management (TMS), manage and preserve electronic records relating to collection objects.

Manage the collections materials of the Smithsonian Design Library. Retrieve and return materials for library patrons, order special items from partner institutions. Catalogue items, check materials in and out for patrons, and organize stacks.