Allison Harmon Email & Phone Number

Reno, Nevada, Us

Marketing | Creating strong brand identity, marketing plan to design and advertising execution.● Developed all in house marketing strategy to be support through multiple marketing programs. Customer acquisition up 36% 2021, YTD 2022 19%. ● Six month digital marketing campaign email focuses generated 400% increase in sales. ● Increasing sales with newly designed affiliate program, increasing sales 15% over 9 months. Fosteringrelationships with key affiliates to utilize their audience to increase brand awareness and create more earnedmedia.● Spearheading content creation end to end. Concept, art, final product to coordinate with ad campaigns. 83% increase in engagement with last social media partnership. effective manner; saving 50% of time on content creation● Website: Redesign with: improved aesthetic, user interface, copy, photography, updated SEO,analyticssystem (internal, external), maintaining, improving WordPress systems. Operations | ● Developed&managed: Trade-up loyalty program providing discounts for return of old products toincrease customer lifetime value . Over 130k in profits in under one year○ New product release management; 70% increase than pre-release sales in 30 days.● Business and marketing material design. Brochures, web, social media, graphics etc. Operations :● Hiring and keeping all job duties, procedure ect in order. Resolving day to day issues, using the insight to better identify risks and issues, plan for the future and adjust as needed.● Reduced overhead by; Updating contractors and systems to save 40% on HR/accounting services, reduce IT budget by 45%.● Managing both full time and contract employees, redefined workflows and procedures; resulting in minimized wasted time, more self sufficient employees who were allowed to spearhead projects for the company in extra time that resulted in 2 new products and more. Efficient workflow needed to handle incoming orders from marketing activities.

Reno, Nevada, Us

Satellite Beach, Florida, Us

Property Manager :Managed all aspect of vacation rental propertyCreated policies and house rulesMaintained Airbnb platform Metrics and Responsibilities:Raised price from a maximum of $800 per night to $1400 per night; averaging $1250 per night.Consistently rated 5 star Now classified as a “rare find” due to strong booking percentage Handle all guest interactionsPerform property inspections pre/post guest stayPrepare and inspect home for incoming guestMaintaining inventory and reorder of house suppliesCoordination of housekeeping, lawn, hot tub and all maintenance services

Directed and managed all operations, events and marketing while implementing improved work flows and marketing strategies. Multitasking with overseeing all bookings including coordinating kitchen and event staff, event prep, events, event breakdown. Collaborating with all necessary other services and vendors to create a perfect event. Recruiting for all hiring and onboarding, terminations, training, labor tracking, staff retention. Improving outside contractors relations as well as establishing and developing relationships with these companies.Raised prices 33% from 2016-2019. Established company with the Portland Big 5 entertainment venues. One of four companies approved to make bids for their events, resulting in immediate bookings and relationships. Increased bookings 26% in 2018.

Created marketing materials full time for two real estate companies as needed by the company and agents. Designed email templates, postcards and print ads to support agents and their listing as well and the companies and their graphic needs. Generated large amounts of graphic design on short notice for several projects at once; requiring intestine organization, focus and relationship management skills. Providing estimates for work and managing budgets. Working with a large group of people who needed various things at various times. Completed 33 freelance projects that included logos, posters, photography, print and web media. Engaged and retained clients through outstanding work and service. These projects included but not limited to “Russian Soul” poster and media, “Fly me to the Moon”Gala charity media, book cover designs with Bottle Cap Press, artwork with Shabby Dollhouse, logo and brand kit for Big Isle Events Company, jewelry work for Minor Metals, screen printing and art for DSF, brand kit and logo for Jericho Wines,, photography work for Sizmec . A full list of projects available upon request.

Philadelphia, Pa, Us

Set up the Portland Anthropologie store Reported to the head design team to help execute the window displays and permanent in store “lock and key” installation.

Us

Freelance photography for events.

San Francisco, Ca, Us

Printer for in-house store and companies who outsourced to us from around the USResponsible for design tweaks, shirt and printing supply inventory, printing, packing and shipping orders.

Satellite Beach, Florida, Us

Nestseekers June-July 2013Freelance graphic design for the Nestseekers branch in South Hampton, New York. Responsible for creating a series of print ads for local magazines. Columbia Graduate Film School ( “The Russian Soul”), June 2013. Worked with the director of a documentary, The Russian Soul, to create a movie poster for the film.Hasselblad (“Lunar Party”), June 2013Worked with a events company in charge of throwing the ‘ Lunar Party’ to auction off the first camera in space. Created print and digital invitations. Adventure Bandits (Art Collective Group). July-August 2013Screen printed t-shirts and tote bags as well as all the graphic design for an annual art show.

Graphic design for boutique real estate company in Brooklyn, New York. Responsible for their day to day media, including: editing photos, postcards, flyers, booklets, executive presentations ect.

Denver, Colorado, Us

A two-person, three-month project researching the impact of the pine beetle in the Colorado Rocky mountains and the effectiveness of synthesizing fine and digital mediums and science as a means to reach and engage university students in issues directly impacting their geography. Total project grant funding: $7000.Presented at the University of Denver PINS symposium.

Philadelphia, Pa, Us

Responsibilities: Assisted in preparing, creating and installing window and product displays for clothing, accessories, and home in the store. Included producing consistent work, serious focus to learn and produce all the materials.