- Create internal documentation on positioning and messaging- Write quarterly content heroes and supplements- Present at webinars and industry events- Run usage project to promote specific platform features- Write bi-monthly blogs- Write datasheets- Interview customers and create customer success stories- Conduct primary research and create reports- Write video scripts and manage explainer video creation process

LAID OFF DUE TO RESTRUCTURINGEmpowers entrepreneurs and small business owners with an affordable marketing and sales automation platform. Responsible for the Vertical Marketing Team, creating and executing vertical strategies across multiple industries.· Created the strategy, managed the execution, and reported results of GTM vertical campaigns covering 6 different industries· Managed agency for blog article creation, imagery, SEO optimization, and posting · Managed contractor for DFY campaign production and placement· Created positioning, messaging, and targeted personas for product releases

LAID OF DUE TO PROMISED FUNDING NOT MATERIALIZINGProvides small businesses a suite of data-driven marketing and next-generation funding solutions.Responsible for corporate marketing strategy, planning, positioning, and messaging.· Researched and developed branding architecture and positioning of corporate and subsidiary brands· Developed campaigns for the Buy Now Pay Later (BNPL) offering · Implemented formal customer feedback system

Provides consulting, technology, and services to legal departments and law firms.Responsible for all marketing and positioning of product business unit.· Liaison between product, marketing, and sales to ensure product information accuracy and message consistency.· Created messaging for the enterprise legal management platform consisting of seven modules for GTM strategy resulting in MQLs and SQL conversion. Contributed to reaching a goal of 15% of marketing-initiated sales in 2021.· Developed relationships with analysts, an RFX database of product responses, and a customer guidance group.

RECRUITED AWAY BY ELEVATEA leading global provider of legal, regulatory, and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world.Provided strategic marketing guidance for product management and segment (lead gen) marketing· Created and executed marketing campaigns for seven major product lines: Practical Guidance, State Net, Lexis Search Advantage, Lexis for Microsoft Office, CLE On-Demand, Product Liability Navigator, and CaseMap.· Wrote and managed the creative process of multiple core marketing assets including digital, collateral, video, and training.· Recognized for creating a "revenue-impacting, big, bold, brief campaign" with receipt of the LexisNexis Apollo Award and received "one team one dream" award for work on Lex Machina migration collaboration.

LAID OFF DUE TO RESTRUCTURINGDelivers educational content to students and educators around the world. Lead global marketing efforts for Intrepid Learning by VitalSource, the company’s professional-learning offering.• Managed ~$1 million marketing and trade show budget to optimize ROI and sales opportunities.• Created go-to-market plans for two corporate learning platforms. • Exceeded MQL goals by 800 percent in the first three quarters of the year.• Created and executed acquisition marketing plan when VitalSource purchased Intrepid (12/17).

Provider of online services and communication strategies to over 4,000 government agencies. Responsible for all internal and external marketing strategies and activities for Granicus products.• Re-vamped release notes process by working with Product Managers and my staff of technical writers.• Developed a trial campaign for new product addition that needed awareness development.• Re-energized the Customer Advisory Group (CAG) and implemented a broad CAG communication plan.• Collaborated closely with brand marketing to coordinate content and timing of messages.

LAID OFF DUE TO RESTRUCTURINGPioneer and provider of industry-leading long-term care insurance.Developed email campaign strategies, collateral, presentations, and webinars for three different long-term care product lines. • Partnered with business drivers, creative, legal, compliance, traffic, and demand teams communicating external messages regarding product changes and expansion. Released a half-dozen promotional campaigns within 1 year.• Launched 20-30 new product collateral pieces for over a half-dozen new products or product extensions.• Created digital campaigns and presentations, increasing awareness within internal and external teams.• Successfully deployed new marketing concepts for a legacy product, driving increased sales.

National disposable medical supply distributor. Drove strategic marketing direction for the company, products, and services. Re-created and led the training function for the call center and sales team on new messaging and product developments. Let marketing and training teams. • Used primary and secondary research to define vertical market segments that drove the development of new sales training material and collateral.• Developed the training department to support the winning of a multi-million dollar government contract. Over 500 new hires were brought through the program.• Brought vision and direction to the online offering. Re-envisioned and rebuilt a legacy product with new UX, sales training, and promotional campaign. • Revamped website and implemented PPC campaign.

A community organization dedicated to the well-being of people of all faiths through programming, services, classes, and events grounded in traditional Judaic values.Planned and executed all paid, earned, and owned media initiatives for nine departments and the community center as a whole. Managed and negotiated all vendor relationships including all media, consultants, designers, and agencies. • Effectively developed and managed a marketing budget of over $350K• Won multiple national JCC awards for marketing including; direct mail, marketing database created, annual meeting program, and publications – Weinstein JCC won more marketing awards than any other JCC during my tenure.• Contributed to 50% membership growth over a 3-year period.