Allison Hessel Email & Phone Number

• Manage service product portfolios, including executing new service product launches, managing promotional efforts, enhancing profitability, and managing product lifecycles• Identify, plan, and manage key strategic business initiatives to grow revenue and brand awareness• Collaborate with engineering, sales, marketing communications, and operations teams to successfully execute on product commercialization and lifecycle management strategies• Analyze competitive and industry markets to determine optimal positioning • Create, own, and execute product messaging and content for tradeshows, webpages, educational content, and other marketing literature

• Assist in the planning and execution of the strategy for the Life Sciences business through project planning and management• Manage the development of new software systems to meet the needs of the department and deploying these systems, including communication and training of employees• SME for Life Sciences on SharePoint Online, Power Apps, and other Microsoft 365 applications

Mentor, Ohio

• Support and execute on global product marketing strategy and messaging for the service portfolio of products• Create and manage marketing content, including sell sheets, web copy, sales tools, editorials, tradeshow collateral, email campaigns, and videos• Manage internal communications including SharePoint sites, newsletters, webinars, and email campaigns• Analyze and support the product management team in industry trends, pricing strategies, and competitive position

Hudson, Ohio

I was primarily responsible for providing efficient, effective customer service to insurance agency owners within Allstate. I spent most of my time answering phone inquiries from agents regarding policy information, billing, and sales and service of insurance needs. As a senior representative, I was also responsible for assisting management with various projects including problem identification and product development for the department. I was involved in multiple projects to improve department branding, peer education, and interdepartmental cooperation.

I worked freelancing online content with CrowdSource. I wrote high-quality SEO content, which required research into the topic and a strong command of grammar and various writing styles. I was responsible for providing content with flexibility, clear language, and knowledge of the subject being written about while promoting the brand of the client in accordance with their branding guidelines.

Bachelor'S Degree, English Language And Literature/Letters

Activities and Societies: Sigma Sigma Sigma Sorority, Honors College, Writer's WorkshopI graduated in December of 2015 with a Bachelor's.

High School, Honors/Regents High School/Secondary Diploma Program

Activities and Societies: Marching band, National Honor Society, honors program, French club, Latin club