Allison Hilliard Email & Phone Number

Greater Chicago Area

(ISG formerly known as TriMega Purchasing Association)Cultivated strong and productive relationships with supplier partners, members, prospects or other stakeholders to build out marketing partnership programs that drove success for key KPIs and go-to-market strategiesCollaborated with cross-functional teams to ideate, pitch and execute co-branded programs.

Hoffman Estates, IL

Created opportunities with Marketing Enablement, Management, Channel Payments solution buckets under channelConduit SuiteDeveloped account-based marketing (ABM) initiative to extend footprint and retention with leading high-tech client base Supervised brand marketing campaign execution, generated email content, distribution lists and promotional materials.

Greater Chicago Area

Coordinated project plans for various tasks related to TriMega's B2B and B2C marketing, communications, promotional activities & social media expanding manufacturer brand awareness 10%Worked directly with over 12 manufacturing partners to develop customized marketing programs to help drive growth and product sales, based on Market Development Funds and.

Greater Chicago Area

Implemented comprehensive marketing and communication plans for three separate trade associations/clients that boosted membership growth, retention, and conference attendanceManaged all phases of project implementation, including process, timelines, distribution, communication, and budget resulting in on-time project completionProvided recommendations for.

Greater Chicago Area

Carried out various marketing initiatives as a Cross Segment Execution Team member, such as email marketing campaigns, sell sheets, event coordination and support, etc.Email and Direct Mail Campaigns: Conceptualized creative material and content, acted as a liaison with internal and external design and web teams, researched and identified appropriate.

Identified individual regional market strengths and opportunities through data and analysis and by developing a qualitative understanding of market dynamicsForecasted each deal’s performance and restructured weeks to meet revenue, profit, and unit targetsCollaborated with sales team and city managers to maximize deal effectivenessIdentified patterns and.

Primary responsibilties included but were not limited to:Distributed marketing collateral to all new and existing sales personel and/or others as required/requested. Fulfilled ad-hoc requests for promotional materials either by sales or in support of marketing and/or sales events.Trade show booth maintenance, tracking and distribution- coordinates the.

Developed company wide and departmental dashboards of key metrics that measure productivity and financial objectives to support profitable growth. The dashboards provide a way to track real-time trends against established benchmarks

Marketing Senior Project Internship through Bradley UniversityDeveloped a survey to identify customer preferences and satisfaction Used SPSS tools to analyze survey resultsMade recommendations to increase customer visits, customer satisfaction and increase sales

Calculated, recorded, and reported all financial activity from books and daily revenuesTrained new employees and Manager of store, as a shift leaderPracticed and promoted up-selling techniques

• Interned in Marketing Department, reporting to Director of Marketing
• Participated in a variety of Marketing activities including: -Organized staffing for outside events-Organized physician information continuing education purposes-Reviewed and evaluated website for usability-Updated.

• Interned for Sue Olafson, Director of Communications and Marketing at the Hoffman Estates Park District.
• Responsibilities included:-Taking active role in helping to revitalize their web-access catalogue through contacting current and potential customer through out the community and receiving feedback -Initiated.