Allison Hilliard Email & Phone Number

Greater Chicago Area

(ISG formerly known as TriMega Purchasing Association)Cultivated strong and productive relationships with supplier partners, members, prospects or other stakeholders to build out marketing partnership programs that drove success for key KPIs and go-to-market strategiesCollaborated with cross-functional teams to ideate, pitch and execute co-branded programs with marketing partners enhancing various product profiles by an average of 20%Oversaw and executed all aspects of up to 5 corporate events concurrently including trade shows, conventions and partner meetings with budgets up to $3 million and 20 to 3,000 participants Managed marketing and communication strategies including supplier partner programs, services, events, mobile app builds, web maintenance and campaignsExpanded marketing programs across all aspects of a digital content/services business including engagement with product development, analytics, legal, finance and marketingNegotiated and produced marketing partnership agreements regarding merchandising strategy, budget requirements, and new and targeted product launches that grow customer retention approximately 27%

Hoffman Estates, Il

Created opportunities with Marketing Enablement, Management, Channel Payments solution buckets under channelConduit SuiteDeveloped account-based marketing (ABM) initiative to extend footprint and retention with leading high-tech client base Supervised brand marketing campaign execution, generated email content, distribution lists and promotional materials to ensure cohesive message and customer satisfactionManaged inventory of digital assets, including maintained and revamped marketing collateral and sales materials such as postcards, brochures, feature sheets and presentations for sales and event activities Collaborated with 4 different vendors for quoting and printing needs to ensure best prices and value, as well as timely production reducing asset turnaround time by half

Greater Chicago Area

Coordinated project plans for various tasks related to TriMega's B2B and B2C marketing, communications, promotional activities & social media expanding manufacturer brand awareness 10%Worked directly with over 12 manufacturing partners to develop customized marketing programs to help drive growth and product sales, based on Market Development Funds and contractual agreementsOrganized and conducted meetings with supplier partners and hosted webinars resulting in a stable of qualified customers who were educated on our product promotions and innovationsLed key activities including product merchandising strategy for select promotional vehicles, sales incentives, sweepstakes, consumer offers and promotional strategies Planned end-to-end (pre, post and onsite) coordination and execution of all company and industry-wide events, such as trade shows, workshops, training, etc. Oversaw website redesign and rebuild, including branding, updated logo and tagline, style guide, and user interface, and implemented soft launch increasing page views 16% in first six months

Greater Chicago Area

Implemented comprehensive marketing and communication plans for three separate trade associations/clients that boosted membership growth, retention, and conference attendanceManaged all phases of project implementation, including process, timelines, distribution, communication, and budget resulting in on-time project completionProvided recommendations for editorial content in client publications including website, E-news, newsletters, brochures, educational promotions, press releases, social media, annual reports, etc.

Greater Chicago Area

Carried out various marketing initiatives as a Cross Segment Execution Team member, such as email marketing campaigns, sell sheets, event coordination and support, etc.Email and Direct Mail Campaigns: Conceptualized creative material and content, acted as a liaison with internal and external design and web teams, researched and identified appropriate recipients via salesforce.com and data.com, list managementTracked and analyzed marketing campaign metrics and results to optimize effectivenessProject Management of creative marketing deliverablesMonthly customer newsletter creation and management for multiple segments within organization

Identified individual regional market strengths and opportunities through data and analysis and by developing a qualitative understanding of market dynamicsForecasted each deal’s performance and restructured weeks to meet revenue, profit, and unit targetsCollaborated with sales team and city managers to maximize deal effectivenessIdentified patterns and deal types that drive deal performanceOptimized deal structure to ensure customer and merchant satisfaction and market-level profitabilityShared successes and lessons learned across other markets and with other city plannersLiaised with key constituents to understand macro trends for cities to optimize deal strategies Optimally maintained, supported and advised on all aspects and details of the deal lifecycle, including creation, live activation and completion

Primary responsibilties included but were not limited to:Distributed marketing collateral to all new and existing sales personel and/or others as required/requested. Fulfilled ad-hoc requests for promotional materials either by sales or in support of marketing and/or sales events.Trade show booth maintenance, tracking and distribution- coordinates the scheduling of trade show booth and including arrangement for shipment and return of booth/booth graphics and all components and storage.Website management and editorial resposibilities- coordinated the additions/deletions of new web pages and general maintenance of website including: job postings, sales contacts, news and events on the RTS Internet site. Organized and posted sales and marketing communications material to company's intranet.Assisted sales personnel and marketing managers in the sales/marketing events coordination which includes but is not limited to: Arranging site/booth selection, menu selection, contract coordination, supporting event attendance goals via followup calls/email to registrants/prospects prior to event, amangement of multiple customer/prospect databases; utilization of Cvent system to conduct event outreach, coordination/tracking submissions of bills/receipts to partner origination for recuperating co-marketing funds.Created and manage a data base of target prospects used for sales and lead generation campaigns for both Leasing and TSD.Reviewed and evaluated new technologies for use as marketing tools (e.g. LinkedIn, Twitter, etc.)Assisted the Director of Marketing and Marketing Managers with other various projects.

Developed company wide and departmental dashboards of key metrics that measure productivity and financial objectives to support profitable growth. The dashboards provide a way to track real-time trends against established benchmarks

Marketing Senior Project Internship through Bradley UniversityDeveloped a survey to identify customer preferences and satisfaction Used SPSS tools to analyze survey resultsMade recommendations to increase customer visits, customer satisfaction and increase sales

Calculated, recorded, and reported all financial activity from books and daily revenuesTrained new employees and Manager of store, as a shift leaderPracticed and promoted up-selling techniques

Interned in Marketing Department, reporting to Director of Marketing •Participated in a variety of Marketing activities including: -Organized staffing for outside events-Organized physician information continuing education purposes-Reviewed and evaluated website for usability-Updated website to include timely information

Interned for Sue Olafson, Director of Communications and Marketing at the Hoffman Estates Park District.•Responsibilities included:-Taking active role in helping to revitalize their web-access catalogue through contacting current and potential customer through out the community and receiving feedback -Initiated relationships and financial donation opportunities with local businesses for upcoming promotional events