Senior Client Engagement Specialist, Solutions & Marketing
I lead monthly client-facing product user groups, and I’m also in charge of being an administrator and moderator for our client support portals. My role involves creating client engagement and education programs, including product training, webinars, conferences, and networking events. I'm responsible for managing webinars, training sessions, and product focus groups. We use platforms like GoToWebinar, GoToTraining, Zoom Webinar, and Bizzabo for these. If our clients have inquiries or issues… Show more I lead monthly client-facing product user groups, and I’m also in charge of being an administrator and moderator for our client support portals. My role involves creating client engagement and education programs, including product training, webinars, conferences, and networking events. I'm responsible for managing webinars, training sessions, and product focus groups. We use platforms like GoToWebinar, GoToTraining, Zoom Webinar, and Bizzabo for these. If our clients have inquiries or issues, I'm there to provide them with timely support. I also create engaging content for our weekly internal newsletter. This helps boost awareness, aligns our sales efforts, and keeps track of customer account health for our account owners and sales team. If any client escalations come up, I work on finding effective solutions to minimize risks. Collaboration is key in this role. I'm constantly working with internal teams to address and resolve any concerns our clients may have.Selected accomplishments:• Spearheaded and nurtured connections with extensive clientele exceeding 12,000 individuals, while also coordinating and orchestrating over 60 client events.• Curated personalized monthly client cohort email digests using targeted HubSpot lists and historical data in Salesforce CRM to inform clients about upcoming events and enhance client experience.• Established and maintained strong client relationships, ensuring high levels of engagement, satisfaction, and buy-in with Strata's products.• Led and presented in multiple sessions of Strata's annual virtual networking event, Summit, effectively managing the event as conference presenter.• Assisted in leading Summit Planning Committee for three consecutive years, driving attendance and engagement for annual user conference that attracted over 2,500 attendees both virtually and in-person.• Revamped handling of virtual event recordings due to COVID, becoming the exclusive client contact for distribution. Show less