Allison Kaley Email & Phone Number

• Responsible for supporting the Advertising Sales staff by creating compelling, client-focused proposals, presentations and campaign recaps for advertisers.• Regularly work with Advertising and Training Managers to design training sessions for the entire Advertising Department to grow their knowledge of digital products and services.• Recently redesigned the Digital Rate Card and created a Programmatic Media Kit and Video Media Kit used by sales reps throughout the company to grow digital revenue. • Consistently use research such as a Adobe Analytics, Scarborough and comScore to track and report site traffic, video views, and demographic and geographic profiles of digital readers. • Routinely help to target new business by reporting on competitive local ad spending.

Orlando, Florida

• Analyzed, interpreted, and communicated circulation, readership, online metrics, market statistics, demographics, business potential and media trends to sales staffs and advertisers. • Strategized with sales reps on ways to increase revenue and create solutions for major categories of business, including Travel, Retail, Medical, Real Estate and more.• Designed persuasive and customized sales materials for the Advertising Department.• Organized and conducted training for sales staffs on topics such as overcoming objections, media terminology, public speaking, and other relevant subjects.• Updated and maintained the online media kit (business to business website).

Orlando, Florida Area

• Worked with the Advertising Department to create revenue-generating promotions.• Planned and executed all retail events and station events.• Created and maintained a database of over 10,000 loyal listeners.• Communicated with listeners via newsletters, fax-outs, and website.