Developed and managed communication plans to reach more than 45,000 health care providers in Maryland, the District of Columbia, and Virginia;Collaborated with senior-level subject matter experts to create materials promoting the benefits of 20 condition-specific programs and services available to CareFirst members (patients);Advised executive leadership and other internal clients on communications related to health care grant initiatives, annual incentive awards, risk-adjustment outcomes, and legislative requirements;Responsible for all print, electronic and online communications to CareFirst’s network of health care providers, including five different external and internal online publications

Leads the development and implementation of marketing and communication strategy across various audiences and channels; Works closely with business divisions to understand opportunities and priorities to provide strategic oversight and direction of various communications needs that may be anticipated or unplanned; Leads the development and amplification of strategic communications, including digital communications, enterprise-wide and targeted email campaigns, internal newsletters, targeted presentations, CEO and executive talking points, videos and photos, surveys and forms and additional guides and job aids; Directs and works in conjunction with support resources including business divisions, public relations, legal, compliance and additional marketing resources such as brand, project management and events and sponsorships teams